For China's new globetrotters, group tours are out and Northern Lights are in

more of the people who can afford to travel abroad are eschewing the group tours and shop-til-you-drop holidays that were popular before the pandemic and opting for more adventurous, experience-based trips like Zhangzou's

Good choice. Finland and the Northern Lights are on my own bucket list (and possibly a name for your new band), though I think I heard you can see the Lights from Scotland too. Might have to look into that when I’m next in the UK.

Over the past few years I've met a lot of Japanese people in Canada's Northwest Territories and Nunavut who came only to see the spectacular skies. Those Northern Lights are also fabulous to see in Iceland. If you haven't done it, do it.