Furano: So this is what they mean by frolicking

Hokkaido might conjure images of majestic untamed wilderness, but in Furano, known affectionately as the “bellybutton” of Hokkaido, it’s the tenderly cultivated flower fields that get jaws dropping with just as much drama. Midsummer’s gently rippling lavender rows are the height of loveliness. Go ahead: fulfill your inner flower child’s dreams and frolic a little.

Lavenders are the bloom that draws admirers year after year. These beauties are at their best when they peak in mid-late July, but an assortment of varieties means that they can usually be appreciated anywhere from late June to mid-August.

Featuring multiple lavender fields alongside bright rainbow rows of other blooms, this idyllic farm is set against the stunning backdrop of the Tokachi mountain ranges.

Nearby, you can ride a rustic tractor-drawn carriage through the massive 14-hectare fields of Lavender East. Lavender cultivation in Furano first began in these former rice paddies, which now make up the area’s largest lavender fields.

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