From July 1 - Aug 31, the Hilton Tokyo will welcome customers in yukata – Japanese traditional summer kimono, to deliver a cool, “Yokoso” to Japan. Both the hotel’s doormen and women will wear colorful yukata from 8 a.m. to 10 a.m. and 5 p.m. to 8 p.m., and a similar service will be offered at the Executive Lounge from 6 p.m. to 8 p.m.
The Japanese government started the Cool Biz campaign in 2005 for the purpose of saving energy. The Cool Biz dress code advises workers to wear outfits appropriate for the office, yet cool enough to endure the summer heat. Yukata are made with straight seams and wide sleeves and unlike formal kimono, which are made of silk, yukata are typically made of cotton and are unlined.
Jamie Mead, general manager of the Hilton Tokyo, says, “We believe that yutaka are perfect cool biz costumes which Japanese people should be proud of. We hope that customers enjoy an authentic arrival experience greeted by our team within colorful yukata. The hotel will also offer cold green tea and 'oshibori' (wet towel) upon check-in during the summer period.”© Japan Today