According to STR, a division of CoStar Group that provides market data on the hotel industry worldwide, the Asia-Pacific hotel industry has reported continued performance improvement from COVID-19 low points thanks to strong domestic demand and holidays.
“Unlike the declines we’ve seen in the U.S. after Labor Day or Europe after the summer holidays, Asia-Pacific markets have continued seeing growth,” said Jesper Palmqvist, STR's Area Director - APAC. “For instance, in September, 70% or better occupancy levels were registered in key China markets such as Sanya, Shenzhen, Chengdu and Xian. What is more noteworthy is that these markets are showing year-over-year growth in the metric, which is not common for most of the world right now”.
China’s demand has grown consistently over the months due to strong domestic demand and national holidays. On Oct 3, during the extended Golden Week period as National Day coincided with the mid-autumn festival (Oct 1-8), the market posted an 83% occupancy, almost reaching levels seen in 2019.
In Japan, during Silver Week (Sept 19-22), the hotel occupancy boost was driven mainly by domestic demand. The market posted its highest occupancy level on Sept 23 (67%). Similar to other markets around the globe, regional and leisure markets like Hokkaido and Okinawa have begun to see more substantial occupancy growth, while Tokyo and Osaka are starting to see gentle initial growth.
While both Australia and New Zealand also continue to improve, New Zealand occupancy is just 25% behind 2019 levels.
In many of the key markets in Asia-Pacific, weekends continue to produce the highest occupancy levels. Resort locations in Vietnam have posted occupancy as high as 40% during the weekends. Weekdays in South Korea are still showing low occupancy levels (20-25%) compared to weekends (60%) in the market. Hong Kong is another market displaying a similar trend as occupancy levels during weekends reached as high as 55% along with weekdays rising to 40%.© Asia Travel Tips