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JetBlue auctions flights on web


JetBlue Airways Corp is auctioning off more than 300 roundtrip flights and six vacation packages this week on eBay, with opening bids set between 5 and 10 cents.

The flights are to more than 20 destinations, including four "mystery" JetBlue Getaways Vacation packages to undisclosed locations.

The three-, five- and seven-day auctions include one- and two-person roundtrip, weekend flights in September from cities including Boston, Chicago, New York, Orlando, Salt Lake City, Fort Lauderdale and Southern California.

Harlan Platt, a finance professor at Northeastern University who follows the airline industry, thinks the auctions will provide some valuable "word-of-mouth" advertising for the discount carrier.

"I think it's a great idea. In this day and age, people are inundated with ads as they are sitting on airplanes, or at airports," he said. "A subtle advertisement such as this could be very effective."

Platt said the auctions will likely produce final bids between 85% and 90% of the flight or package's total value.

"It's all about the cost of getting someone to notice you," he said. "And this method provides a lot of bang for the buck."

Each auction will have a specific range of dates in which customers can travel. The travel dates, times and flight numbers will be posted when the customers bid.

The vacation packages include airfare and a four-night hotel stay for two at Marriott hotels in locations including Las Vegas and Nassau, Bahamas. The four mystery packages include two locations where passports are needed and two that don't require passports.

Taxes and fees are additional and will vary according to the particular route, but they will be disclosed in each listing, according to JetBlue spokeswoman Alison Eshelman. Bidders will need to have a PayPal account.

Flights leave on Thursdays or Fridays and return on Sundays or Mondays. All travel must be completed by Oct 6.

Customers can access the auctions through http://www.jetblue.com/ebay.

© AP

©2024 GPlusMedia Inc.

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These all originate in US cities. Who in Japan will care about this offering?

Couldn't find any real news today?

Moderator: Since 70% of our readers live outside of Japan, it will certainly be of interest to them, as well as to anyone in Japan planning domestic trips within the U.S. So it is news.

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Very innovative idea. I wonder if any airline in Japan can do the same as the airline market is controlled by either JTB or HIS.Looking fwd to a day when I can buy "real" discounted ticket on a website by myself instead of going to one of these agents.

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Second story in two days that has nothing to do with Japan. I come here to read about Japan today.

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