Budget airline Jetstar Japan on Tuesday said that it sold 10,000 one-way tickets for one yen each on six domestic routes in a two-hour online campaign during the day.
The promotional blitz, from 12 noon until 2 p.m., was part of the low-cost carrier's opening strategy for its domestic service which begins on July 3. Jetstar is a joint venture between Qantas, Japan Airlines (JAL) and Mitsubishi Corp.
The six routes are Narita-Sapporo (New Chitose), Narita-Fukuoka, Narita-Osaka, Narita-Naha, Osaka-Fukuoka and Osaka-Sapporo.
Celebrity Becky, who is Jetstar's campaign girl, attended a news conference with Jetstar officials in Tokyo to announce the opening airfares. The regular one-way airfare on the Narita-New Chitose route will be 4,590 yen
Jetstar's entry into the domestic market is the latest chapter in a bid to open up a market that has traditionally suffered from high prices because of dominance by two major carriers, Japan Airlines and All Nippon Airways (ANA).
Japan's major airlines have long been behind global rivals in terms of entry into the low-cost sector, but ANA last year set up budget airline Peach Aviation with a Hong Kong investment fund. Flights began out of Osaka in March.
ANA has also tied up with Malaysia's AirAsia to launch AirAsia Japan in August.
Jetstar Japan said it also plans to offer short-haul international services to key Asian cities starting in 2013. The Melbourne-based carrier operates routes throughout the Asia-Pacific region, including between Australia and Japan.
Since the start of this year, the Jetstar Group has announced 36 additional weekly international flights to-and-from Japan.© Japan Today/AFP