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Preferred Hotels & Resorts launches Loving Local My Neighborcation campaign in Japan


Preferred Hotels & Resorts, the world’s largest independent hotel brand, has launched Loving Local, a global travel series designed to facilitate highly localized, luxury hotel experiences across 21 compelling regional markets as consumers prepare to hit the open road once again for an exploration and rediscovery of destinations close to home.

Branching off from the global campaign to cater to Japanese travelers is Loving Local My Neighborcation launched July 29. This limited-time campaign – valid for bookings made by October 31, 2020 for stays of two consecutive nights or more through December 31, 2020 – entices eager travelers to stay within their neighborhood or hometown for the opportunity to enjoy authentic, memorable hospitality along with value-rich amenities.

Travelers who book Loving Local My Neighborcation will receive the best available rate with 50% off on second night on a two-night stay, daily breakfast for two, and a stay credit, along with immediate fast track to Elite status for the brand’s I Prefer Hotel Rewards program, Elite status benefits which features a VIP amenity, next category room upgrade, complimentary internet, early check-in and late check-out (based on availability). In addition, Insider Members will receive 2,500 bonus points and Elite Members with 5,000 bonus points.

“We wanted to work with our incredible Japanese member hotels to create a campaign that would appeal to interrupted travelers and encourage the exploration of destinations closer to home - where they would feel a sense of safety and community,” said Kaori Yamaguchi, managing director of Preferred Hotels & Resorts Japan. “Together, we were able to design an attractive offer that enables residents in Japan to experience unique, relaxing and luxurious independent hotel stays, while stimulating the local travel market and supporting business for our member hotels.”

Offer Terms & Conditions

The Loving Local My Neighborcation offer must be booked by October 31, 2020 for stays through December 31, 2020 with a minimum two-night consecutive stay required. Hotel credit offer and value varies per participating property and cannot be altered, transferred, or used towards a future stay. The offer is subject to availability and blackout dates may apply. To book this offer, guests must enroll and activate I Prefer membership prior to arrival or upon check in at the hotel. I Prefer Elite benefits and points awards are only available at participating properties. Travelers not yet enrolled in I Prefer Hotel Rewards can enroll for free at

For more information about Preferred Hotels & Resorts’ Loving Local My Neighborcation, and to view a full list of participating hotels, or book, please click here.

© Japan Today

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