Japan Today

Ritz-Carlton to launch new global brand in Thailand


Ritz-Carlton is to launch an exclusive new brand extension, The Reserve, with the March debut of the Phulay Bay, A Ritz-Carlton Reserve in Krabi, southern Thailand.

Set on the shores of the Andaman Sea, Phulay Bay, which opens March 1, 2009, will be a hideaway 54-villa and pavilion boutique hotel with unspoilt views of the towering limestone karsts which make up the beautiful landscape of this part of southern Thailand. Coupled with sandy beaches, a coastline flecked with more than 200 islands, surrounded by a national forest with rugged rock formations and hidden waterfalls, Phulay Bay is a natural wonder.

The essence of Phulay Bay, A Ritz-Carlton Reserve will be about enlivening the senses. Guests will subtly and gently have their senses enriched and stimulated with the resort’s own scent, signature drink, beautiful and stunning scenery both inside the suites and in the environment of the resort, as well as by the sounds of traditional Thai music coupled with the gentle lapping of the sea on the shores of Phulay Bay. This will all be coupled with the environment of tactile natural Thai silk soft furnishings and coverings to help guests truly relax in this unique and special environment.

Nestled on the shore of the Andaman Sea, the resort is the vision of in-demand Thai architect Lek Bunnag and features modern styling and architecture with accents of Thai culture and design to create a harmonious synergy of luxury and tradition to compliment its secluded location. Bunnag draws strongly from Thai traditions and cultural heritage to create an environment where relaxation and enjoyment are the very bedrock of the guest experience.

The architecture, landscape, interiors and accessories fuse to create a marriage of style and design that is completely in keeping with and tied to the natural environment of the location. Oversized beds, pillows, chairs, baths and doorways create a sense of comfort and welcoming that sets the guest at ease and welcomes them into the resort.

Combining contemporary Thai styling in the buildings with preservation of the environment, the natural flora of existing trees and plants relies on the past and tradition to create something sustainable today and for the future. The use of traditional Lanna art forms both in architectural structure and design as well as paintings and artworks on the walls and doors of the villas further create a contemporary setting that draws on tradition to offer a unique and luxurious environment and further enlivens the senses.

“When styling and designing Phulay Bay, A Ritz-Carlton Reserve, we were very conscious of the abundant beauty surrounding us which is what makes people fall in love with Thailand,” explained Estelita Sebeto, the resort’s general manager. “We want guests to enjoy and discover the extraordinary diversity and beauty in this part of the country in a setting of relaxation and rejuvenation. So we have worked with nature to maintain a setting that evokes the very best of the natural environment of the hotel and sourced local and sustainable materials in its construction and styling. We see the resort as an ambassador for the local environment and for the tradition of the land here in Phulay Bay.”

With accommodation offering a variety of unspoilt ocean views, private plunge pools, sheltered outdoor baths and showers set among lush indigenous flora the sense of privacy and comfort allows guests to indulge in the scenery and detach from the world during their stay. Coupled with the natural warmth and easy smiles of the Thai people and Ritz-Carlton’s world-famous service, Phulay Bay is the perfect destination to host the first of The Ritz-Carlton Reserve’s exotic, hand-picked hideaways.

With an emphasis on personalized, bespoke experiences, guests can design or tailor make their visit to perfectly suit their needs and desires. A light BBQ lunch in your favorite area of the resort? A meditation class in a local monastery? Elephant trekking to a remote pick nick spot? A sea plane tour of region’s dramatic scenery? No problem. The resort will tailor-make your visit and personalize your experience, to make it a truly unique and one-of-a-kind visit.

© Japan Today

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Sounds great! Pity about the collapse of Thai politics, economy and society.

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Sounds like the sort of retreat that executives from GM, Chrsyler, RBS, Lehman Brothers, Merrill Lynch and Citigroup would go to for corporate strategy meetings; intimate chinwags between the barbeques and massage therapy.

Too bad it has come a little late. The taxpayers cash is not going to pay for that any more with the current economic bailout. RC will have to wait for the next boom.

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Too bad there aren't many fat cats left to put it on the company expense accounts.

They're going to have to lower their prices and start taking drunken Aussies and unwashed German backpackers.

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Ha! If you can get through the rioters blocking the airport.

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wow talk about bad timing!This article should be in the comedy section

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Guess one needs the money in the Federal Reserve to enjoy this new resort. Will there be a transportation system in place for employees to get to and from the resort? No one is going to appreciate a long commute. I picked up on the mention of limestone karsts-why would anyone allow development near them? Whole area needs to be a protected zone. Wouldn't want guest to slip into one karst and twist a leg or more.

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"the resort's own scent"

I wonder what that smells like.

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Really bad timing...lets see when it will go bankrupt...with all the insurgents in southern Thailand and unrest in social political scene in the capital..Just remember, visitor don't like to be killed abroad by terrorist..its such a bloody mess to pick up the body debris and troublesome paperwork to bring the bodies home...hahaha...

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To bad it will be a roach motel in a matter of weeks if the protest continues.

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given the recent coup d'etat and civil unrest, i believe the timing couldn't be better. again, the understanding of the international marketplace is preter-natural. again, bon mot!

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In the late August, krabi, phuket & hat yai airport has been blocked by PAD protesters. Many of the planes & tourists were stranded. Ritz needed to concern about the helicopters & security for guests for reaching their resort. Otherwise no one can come & enjoy the Andaman Sea & fresh air.

Krabi is better than Phuket or Pattaya. The weather is cooler, less pollution & not crowded. What ever happen I will risk my life for staying in this resort.

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