Random selection of six of the many hotels and ryokan available in Japan on Bear Luxe Photo: Travel News Asia

Sabre expands footprint in Japan with Bear Luxe partnership

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Bear Luxe, a Japanese luxury travel platform and B2B membership portal, has signed a distribution agreement with Sabre.

The new relationship will further expand Sabre’s footprint in Japan, while opening access for Bear Luxe member hoteliers, primarily consisting of independent Japanese luxury properties, through the Sabre SynXis hospitality platform.

Bear Luxe will use a comprehensive suite of Sabre SynXis solutions to grow its geographic reach, target the corporate travel market, drive increased bookings, and create personalized travel experiences.

“The absence of connectivity with the international luxury travel market has long been an industry-wide dilemma for Japanese luxury hotels. The anticipated partnership will be a game changer in bridging the market gap,” said Hiro Miyatake, co-founder and chief operating officer of Bear Luxe. “We’re also expecting that post-pandemic luxury travelers to Japan will have a more slow and deliberate approach to their trip and a desire for meaningful travel. As such, it is vital to us that we have the right technology partner, one that offers the right solutions in opening up new markets for our hoteliers, all while ensuring that luxury travelers are able to access the personalized experiences they want and expect on their trip.”

With this agreement, Bear Luxe hospitality members will be linked to hundreds of thousands of travel agents across the world through the GDS connectivity solutions powered by Sabre SynXis, ensuring they can reach domestic and international travelers.

The new alliance will also enable the Bear Luxe platform to drive direct bookings, increase engagement and trigger conversions through the deep retail focus of the Sabre SynXis Booking Engine.

Sabre’s corporate booking tools will provide the Japanese company with the ability to connect with corporate travel buyers, while SynXis Voice Agent will elevate the call centre experience for potential guests, equipping Bear Luxe agents with the tools they need to minimize call handling times while increasing opportunities for ancillary sales.

“We’re thrilled that Bear Luxe has selected Sabre as its trusted, strategic technology partner in Japan,” said Frank Trampert, Global Managing Director, Sabre Hospitality Solutions. “We look forward to supporting them in their endeavors to open up further domestic, regional and international markets to Japanese hoteliers while helping visitors to experience the unique characteristics Japanese destinations have to offer.”

© Travel News Asia

©2022 GPlusMedia Inc.

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Jim and Pam aren't going to be happy about that.

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