Tourism New Zealand has launched a new advertising/marketing campaign which uses a mobile recording studio to capture visitors’ stories about their time in New Zealand.
International tourists will be invited to record their own short video diary which Tourism New Zealand will then edit and post on social networking sites, all within minutes.
Launching the new mobile studio in Auckland, Prime Minister John Key said the concept was thought to be a world first for a national tourism organization.
"This initiative is harnessing new technology, and marketing through social networking in a way which will allow people to talk directly and immediately to those at home about their time in New Zealand," Key said.
"This kind of fresh approach needed in the tourism industry to keep it among our highest foreign exchange earners during this difficult economic period worldwide," he added.
The 100% Pure New Zealand Have Your Say studio will visit 40 major tourist sites and towns on its tour over summer.
Tourism New Zealand chief executive George Hickton said the organization was always looking for new ways to reach potential travelers to talk about New Zealand.
"A few years ago, things like YouTube and Facebook were new and probably used mostly by younger travelers. These days, people of all ages are using these networks to communicate and we want to be part of their holiday story," he said.
It is anticipated that around 3,000 video diary clips will be captured during the 19 weeks on the road.
The 100% Pure New Zealand Have your Say studio is the second phase of the "What Do You Say UK?" campaign which was launched in London in September. The campaign uses comments from British tourists in New Zealand as the basis for its television commercial.
© Japan Today
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notimpressed
send a live feed of being chased by youth gangs through Otara or a convoy of MongrelMob members cruising by on their Motorbikes, or skinheads in Christchurch throwing eggs at asians. Tourism never quite reflects the 100% pure of any country. But dont tell that to all the Japanese Tourists who go to NZ, and spend the whole time getting off a bus, taking a thousand pictures in 5 minutes, and getting back on the bus, and going by bus to the next destination and repeating the process. Yup, 100% pure experience of a place like that. Check out the good the bad and the ugly if you want to know a place. Stop dreaming of meeting hobbits and sheep and humpback whales, in a field of green grass and crystal clear air, when you could find yourself in the real world. I would love to see some of those videos.
Raja Kumar
NZ tours bad experience, christchurch skinheads throwing egg at asians.
This certainly say there is some anti-asia feelings in NZ.
There is youth gangs in Otara . There is also Mongrel Mob motorcyclist gangs.
This is 1 inch of bad/ugly in NZ.
Bet they are there in all nations you travel.Thanks notimpressed for info,which of cause tourism NZ will not tell.
Hope all national tourism agencies all inform all ,1 inch of bad in their nations to prepare gullible travellers. They the travellers need the info to watch the 9 inches of good.
zaichik
What do you associate with NZ? Paua tat Greenstone tat Kauri tat Kiwi tat Pukeko tat Possum-fur tat Overpriced woollen tat All Blacks tat
NZ news: 2 minutes of national news, 10 seconds of international news, 27 minutes of sport news....
Hikozaemon
Show the fence made of toothbrushes!
Altria
Or the bra fence! Maybe they could get the Japanese male tourists to start a man bra fence.
boarder
I think NZ is a great country but there are a few people that hate asians and harass them. I have seen this happen in bars and on the streets. I used to run tours and bring japanese tourists to NZ but after one such incident, I will never promote tours to NZ again.