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Yotel partners with Frasers Hospitality for its first hotel in Japan

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Yotel has partnered with Singapore-based Frasers Hospitality for the brand's first hotel in Japan.

Scheduled to open in early 2025, the Yotel Tokyo Ginza will be located just a 15-minute walk from Tokyo Station, providing easy access to most parts of Japan via the main shinkansen high-speed rail terminal and the city’s main gateway to Narita Airport through the Narita Express.

Featuring 244 rooms, the hotel will showcase the brand’s latest features including a signature robotic concierge, motorised SmartBeds, and fully integrated technologies designed to enable a complete digital guest experience from reservation to check-out.

“The debut of the inaugural Yotel-branded hotel in Tokyo, Japan marks a significant milestone for us and reaffirms our commitment to deepen our presence in the country as we continue to grow the portfolio,” said Eu Chin Fen, Chief Executive Officer of Frasers Hospitality. “We are pleased to join hands with Yotel to launch the brand in Japan and look forward to a mutually beneficial partnership in the long term.”

Yotel Tokyo Ginza is part of Yotel’s wider strategy to expand across key cities in Japan including Osaka, Kyoto, Sapporo, Yokohama, Fukuoka, Nagoya and Kobe.

The group is also working on opportunities to roll out YotelAir, the company’s transit hotel concept, at key gateway airports and train stations.

“We are delighted to announce our partnership with Frasers Hospitality to introduce Yotel to one of the world’s most exciting destinations,” said Hubert Viriot, Chief Executive Office at Yotel. “Yotel Tokyo Ginza will stand as a flagship for our brand, and we are thrilled to collaborate with an investor who shares our dedication to innovation and excellence in hospitality.”

Yotel Tokyo Ginza will be the first of several new openings in the region for Yotel, followed by properties in Bangkok and Kuala Lumpur in 2025-6.

Joining Yotel Singapore Orchard Road and YotelAir Singapore Changi Airport, the growth across Asia is a strategic part of the brand’s commitment to new markets and goal to reach 50 hotels opened and signed by 2025.

© Travel News Asia

©2024 GPlusMedia Inc.

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