When They Opened in Japan

When They Opened in Japan

Ford’s Model T lands on Japanese soil in 1913

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Once upon a time, Ford was the top-selling automobile in Japan. In fact, from 1925 to 1936, as scholar J. Scott Mathews writes for the Michigan Historical Review, Henry Ford’s Model T “dominated automobile sales in Japan,” with Chevrolet a very close second. When Ford officially opened their plant in… Read

When They Opened in Japan

Coca-Cola storms Japanese market in late 1950s

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In this bimonthly series, Patrick Parr looks at how famous brands got their start in Japan. Parr previously wrote the “Japan Yesterday” series for Japan Today, chronicling past historic visits to Japan by world-famous people. If you are currently in Japan, there’s a good chance that Coca-Cola has taken at… Read

When They Opened in Japan

Loy Weston brings Kentucky Fried Chicken to 1970s Japan

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In this new bimonthly series, Patrick Parr looks at how famous brands got their start in Japan. Parr previously wrote the “Japan Yesterday” series chronicling past historic visits to Japan by world-famous people. As early as January 1967, there were rumblings in American newspapers that Kentucky Fried Chicken would soon… Read

When They Opened in Japan

Starbucks debuts in Ginza in 1996

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This is the first story in a new bimonthly series by Patrick Parr on how famous brands got their start in Japan. Parr also wrote the “Japan Yesterday” series that detailed the visits to Japan of famous people. On Wednesday, Oct. 25, 1995, the Starbucks Coffee Company signed an agreement… Read

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