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Have you noticed any examples of "shrinkflation" in Japan -- when a product or portion size in a restaurant gets smaller but the price stays the same?

18 Comments

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18 Comments
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I think the question should be where have you NOT noticed it?

10 ( +18 / -8 )

Just go to any kaiten sushi restaurant and the size of the "netta" or topping has become so small it is terrible. And they have increased prices at the same time.

As FizzBit said, what hasn't shrunk is a better question.

12 ( +16 / -4 )

Portions have seemed ungenerous in Japan for 40 years. Now it is a background noise. Never expect much.

-1 ( +9 / -10 )

Not really in terms of restaurant meals - like Moonraker says they've always seemed ungraciously minuscule. But very much in stuff from the supermarket, especially when it comes to packaged meat, butter, cheese and the like.

4 ( +6 / -2 )

I remember when Nestle Japan were caught out shrinking the KitKat a few years ago and tried to excuse it by saying that they had received complaints that the KitKat was too big and filling.

10 ( +10 / -0 )

I buy a frozen Italian pizza from 7/11 and I just noticed last night that the amount of cheese seems less. I will still buy them but it is getting very sneaky.

8 ( +8 / -0 )

The contents of onigiri. I usually like the tuna onigiri they sell at supermarkets or a quick grab at a conbini, but I stopped buying them and make them at home now since it takes 2 bites before I even reach the tuna nowadays. Canned tuna is still relatively cheap and so I can stuff my homemade onigiri with as much as I want.

5 ( +5 / -0 )

grundToday  11:06 am JST

I remember when Nestle Japan were caught out shrinking the KitKat a few years ago and tried to excuse it by saying that they had received complaints that the KitKat was too big and filling.

That excuse was comedy gold. I wonder if the person who came up with it said it with a straight face.

7 ( +7 / -0 )

We rarely dine out these days, but some food items have undergone "shrinkflation". Olive oil, which used to come in 1-liter bottles, is now sold in 750ml bottles for the same price.

6 ( +9 / -3 )

There is a mixed nuts that I would usually buy for a snack instead of chips. Pretty generous 500g for 275¥ filled to the top. Now there is about 30% missing in it and the price went to 345¥

10 ( +10 / -0 )

I buy a frozen Italian pizza from 7/11 and I just noticed last night that the amount of cheese seems less. I will still buy them but it is getting very sneaky.

Agree, those 7/11 margaritas are top quality. They switched from diced mozzarella to longer strings to coverup their shrinkage haha

7 ( +8 / -1 )

Frankly I would prefer they raise the price of those pizzas because of the excellent quality. I bought similar looking pizza at a chain supermarket for 800 yen and it wasn't half as good because the crust was greasy. Stick with quality and honesty and your customers will stick with you.

5 ( +5 / -0 )

Ootoya portions seem smaller. And not sure about cheese, but I remember back when they raised the VAT to 10% the packets were reduced to 7 slices.

5 ( +5 / -0 )

Are you having a laugh JT?

Shrinkflation is all around.

2 ( +7 / -5 )

Tully's grande cup of coffee has gotten smaller but the price has gone up over 100 yen in the past 5 or 6 years.

7 ( +7 / -0 )

I haven't noticed any shrinkflation in packages. However, it definitely occurs in contents. For example, the litre packages of milk and fruit juice seem to be the same size but they contain a mere 900ml. An even better example is the peanut chocolates at convenience stores. The package never changes but the contents now hovers around 50gm even though the price has gone up.

9 ( +9 / -0 )

its a worldwide phenomenon.its called a greed/to understand it better/.

Japan no exception.

-1 ( +2 / -3 )

Have you noticed any examples of "shrinkflation" in Japan -- when a product or portion size in a restaurant gets smaller but the price stays the same?

One would have go be blind not to notice shrinkflation, its everywhere.

3 ( +3 / -0 )

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