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1st shipment of this year's Beaujolais Nouveau arrives in Japan

43 Comments

This year's first shipment of Beaujolais Nouveau wine arrived at Haneda airport in Tokyo on Wednesday morning. Importer Suntory Spirits' Wine Company said 2,640 bottles arrived on an ANA flight at around 6:30 a.m.

Further shipments will arrive at Haneda, Narita, Kansai, Chubu, Fukuoka and Shin-Chitose airports over the next two weeks.

Japan will uncork the first Beaujolais Nouveau of the season at midnight on Nov 16. The wine will sell for around 3,256 yen per 750-milliliter bottle, down from 3,850 yen last year.

The third Thursday in November traditionally marks the official debut of the new season's Beaujolais around the world, and the Japanese are the first to get a taste of the light red wine because of their time zone, holding midnight parties.

Suntory said that it will import 4.5 million bottles of the wine this year, about 20% more than last year, due to the easing of anti-coronavirus measures.

The record for Japan was 12.5 million bottles sold in 2004.

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10 ( +23 / -13 )

I never enjoyed Beaujolais in Europe.

12 ( +17 / -5 )

This somehow makes the news every year. It's an Emperor's New Clothes-type situation, in which the media fawn over this product and people fall for the hype. It's just an expensive drink. That is all.

14 ( +19 / -5 )

i dont understand japanese obsessions abt this french drink.

not my cup of coffee will prefer buy good hungarian wine instead,much better taste and much better price too.

3 ( +13 / -10 )

Little in Japan angers foreigners more than Japanese enjoyment of BN.

-1 ( +12 / -13 )

Great stuff. I quite like it on the odd occasion. Tastes like hard candy. Goes great at a wine tasting party, with fine food an and good friends.

-9 ( +7 / -16 )

Plonk.

9 ( +13 / -4 )

JP marketing at its best. Make the public believe it is a tradition or rare and sell it for profit. KFC at Christmas is the same thing.

21 ( +24 / -3 )

French wine has had it's day 30 years ago, other countries around the world produce better wine. In blind tastings across the world English sparkling wine has been winning top awards beating Champagne for the top spot. I'm not sure if climate change has anything to do with it.

Here in the UK Beaujolais has always been viewed as quite a rough wine that hasn't made the grade to be matured into good wines. I suspect the French producers have targeted new markets to dump their wine as markets in Europe have over the years reduced their consumption preferring other countries cheaper offerings.

6 ( +10 / -4 )

You guys really don't know what you're talking about.

https://m.youtube.com/watch?v=PcLgma6U8IE

-14 ( +3 / -17 )

Well, marketing is everything; just look at Coke and Guinness.

5 ( +10 / -5 )

Man, this used to be such a big thing.

30 years ago just before the bubble burst Japan paid absolute top dollar for such mediocre wine just to show the ret of the world their economic power.

Fast forward to now and the drinkers have had to resort to drink those deadly 9% chu-his.

If you take a quick gander on recycle day you will find that almost all of the population has either given up drinking or are slugging back 2nd or 3rd tier beer-like drinks.

10 ( +14 / -4 )

wallaceToday  04:34 pm JST

I never enjoyed Beaujolais in Europe.

Beaujolais region produces some rather nice wines. e.g. Julienas and Villages, very different from the Nouveau.

13 ( +14 / -1 )

Beaujolais Nouveau is great to understand the vintage. I enjoy it every year. But please do not buy from kobini.

-1 ( +5 / -6 )

Hardly French drink this stuff…

3 ( +8 / -5 )

Most of the people who don't appreciate it, don't know BN should be slightly chilled; about 15*C or less.

Also, it's a wine that should not be kept for more than a few months and needs to be drunk quite quickly.

I bet most people who hate BN have drunk it at room temp after it's being lying around for that best part of the year. Cuz they think that's what you do with red wine.

BN is great on a picnic enjoying the 紅葉.

-7 ( +6 / -13 )

Beaujolais Nouveau is great to understand the vintage. I enjoy it every year. But please do not buy from kobini.

Nicely said

-3 ( +6 / -9 )

Also, it's a wine that should not be kept for more than a few months and needs to be drunk quite quickly.

Recently, I had a blind taste of an old BN, it was very surprising good.

0 ( +3 / -3 )

Funny. I have find out that Japanese wine from Hokkaido is 10x times better than any of those fast food French garbages.

But if you want top quality wine, try original Moldavian or Romanian wine. They have the most unique flavor in the world.

0 ( +3 / -3 )

Harry_GattowallaceToday 04:34 pm JST

I never enjoyed Beaujolais in Europe.

> Beaujolais region produces some rather nice wines. e.g. Julienas and Villages, very different from the Nouveau.

I agree I should have said Beaujolais Nouveau. Beaujolais are great wines. Visited the area several times.

5 ( +10 / -5 )

All wine producing countries/regions produce a good and bad wine. Like I said nothing wrong with BN if you know what you are doing.

-5 ( +3 / -8 )

All the really high-end French reds go to China. Japan gets this ripple. That is telling.

2 ( +3 / -1 )

Correct me if I'm wrong, but isn't Japan the world's largest consumer of this... stuff?

1 ( +2 / -1 )

2018 figures.

Here is the breakdown of sales by country in hectoliters:

France : 85 000 hl

Japan : 40 000 hl

USA : 13 000 hl

UK : 4 000 hl

6 ( +8 / -2 )

Not my cup of tea. I’ve had some Japanese wines and they taste very similar. I usually go for a good rioja, although since they slackened the requirements, the lower grades have gone downhill noticeably.

0 ( +1 / -1 )

The taste and quality of a wine is also balanced by its price.

0 ( +2 / -2 )

I'll drink it if someone gifts me a bottle but buy it....

4 ( +5 / -1 )

Sorry-it’s a ‘non’ from me!

1 ( +4 / -3 )

The taste and quality of a wine is also balanced by its price.

Indeed. Good BN is starts from about ¥3,000 if I recall.

Concerning price, most oriole think price equals quality. Unfortunately the layman couldn't tell the difference between a good expensive wine and bad cheap one, hence all the bad vibes in this thread.

-4 ( +3 / -7 )

Per capita Japanese drink 0.05 liters of Beaujolais Nouveau.

0 ( +3 / -3 )

Concerning price, most oriole think price equals quality. Unfortunately the layman couldn't tell the difference between a good expensive wine and bad cheap one

When I used to drink, the most expensive bottle of wine I partook of, bought by a client trying to show off, was 180,000 yen. It didn't taste any particularly different than regular wine to me. It was wasted on me, because I wasn't even impressed by the prestige factor.

3 ( +4 / -1 )

Great work being able to import this wine. It is so hard to get for other countries. Everyone in the world is trying to buy it.

3 ( +5 / -2 )

Highly overrated and overpriced in Japan. Some think it some kind of a status symbol when it's really a very young, light table wine. But it has its place. i really like it as an afternoon wine with food like hamburgers, roast chicken, sandwiches, and even hot dogs. Being so light and fruity, it doesn't overpower food and you can still carry on for the rest of the day.

4 ( +4 / -0 )

Loving all those recommending Eastern European wines.

if French and Italian wines are regarded as the best there’s a reason for that. And no, the reason is not pure and simple discrimination.

0 ( +2 / -2 )

There may be a place for BN somewhere, but not on my table.

Produced by carbonic maceration a BN will never achieve the depth and complexities of most other red varietals crushed and fermented in the regular way.

They have a very short life and made to drink only months after making.

I think one big appeal here in Japan - other than the massively successful marketing ploy - is people associate it with Nihonshu / Sake, where newly harvested rice (shinmai) is polished and fermented to produce alcohol. Most Sake is drunk young within a year. Nama-Sake or unpasteurized Sake is usually consumed within a month or so of production. The Nama-sake image imo is transposed onto BN. It's New. It's Fresh. It's good.

The bottom line is drink whatever you want, but don't get fooled by Big Business marketing telling you what is great and squeezing moolah out of you better spent elswhere.

3 ( +4 / -1 )

I like my wine and cheese.

I tried BN a few times but it's too fruity for me .. maybe that's why it sells well here. Japanese people always overpay for anything fruit related.

2 ( +3 / -1 )

I’d drink a $5 bottle of Andre’ Champagne first

0 ( +1 / -1 )

Nice. Suntori is a bit behind china in beer in France. Their bottle of beer for several is doing a killing spree in the market. Cans next to them will have difficult to survive.

-1 ( +0 / -1 )

No thank you. Would rather have a Claret though as I tend towards the deeper more complex an aged Burgundy, Rioja is good, had a very nice Coteaux de Narbonne tonight.

I thought the Japanese wine drinker would have grown out of this by now, it reminds me of the gallons of dodgy German Liebfraumilch drunk in the UK back when wine started to be a more common drink, but our tastes grew up and we moved on.

2 ( +3 / -1 )

ffs

there are many wine drinkers in Britain and wine producers. Hundreds of pubs have closed since the covid.

0 ( +2 / -2 )

wallace

Thats because pubs get ripped off by breweries and the lockdowns that caused more harm than good caused many pubs to close, what a crying shame.

Of course there’s a few normal British that drink wine, usually women mind. Most blokes fancy a pint or spirits you see.

I don’t like it anyway, maybe it’s in me genes, none of my family drink it expect my mum sometimes and she’s a woman obviously.

what kind of English bloke goes to the boozer with his mates and days “ I’ll have a red wine please”, FFS he’d be sent to Coventry or the center of jokes for the evening.

-5 ( +0 / -5 )

Of course there’s a few normal British that drink wine, usually women mind. Most blokes fancy a pint or spirits you see.

Brit's aren't exactly known for their discerning taste in flavors...

1 ( +2 / -1 )

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