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Craft beer gets turned into gin

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Not just craft beer, awamori makers down here are making "craft" gin, it aint that great, and not cheap either at 2,500 per 750ml bottle!

0 ( +3 / -3 )

Well, as gin is almost as popular as vodka in Japan, that'll go gang busters!

Are none of the craft breweries making online sales and deliveries as they are in the US and UK?

-1 ( +0 / -1 )

It was beer and now voila!

Its gin!

I am not convinced...

-1 ( +2 / -3 )

While there are some genuine craft beer makers, unlike real ale, most of the so called "craft" beer is semi mass produced, fizzy, overly hoppy dross. I'm surprised it doesn't last for years such is the hop content. The Americans define a craft brewer as one that produces less than six million barrels of beer a year, so it is often, hardly some small, heartfelt operation. The only craft involved is thinking up a macho or humorous name. It's largely a marketing scam for hipsters and beer bores, paying over the odds in often characterless establishments.

0 ( +5 / -5 )

GOOD STUUF!!!

I love Jcraft brews, look forward to trying this new-ish style gin!!

Hope to be sitting in a few pubs sooner rather than later!!

4 ( +6 / -2 )

I'd try it but as the person above noted it's a gimmick in Japan. If you live near a brewery that makes good stuff though I seriously recommend buying a keg from them if you can because it can work out to half the price of bottled! You just need a pump but it'll pay for itself

1 ( +3 / -2 )

Great news the people of the world are sick of drinking beer!!!

-10 ( +0 / -10 )

I like gin, scotch, and beer. Odd combination - my vice. Too bad that craft bourbon hasn't picked up in Japan, as I like how the Japanese take a specific craft, and take it to the next level.

4 ( +5 / -1 )

I don't know much about gin, but good luck to them for thinking laterally and making something positive from a bad situation.

If they market it well, they could be onto a good thing.

3 ( +4 / -1 )

This is such innovative thinking! Very impressive.

2 ( +3 / -1 )

Hi, I'm in the business.

@jeffhuffman. The article is mentioning the troubles of on-premise consumption businesses, primarily bars and restaurants. Craft Breweries in Japan do sell their bottled products online, but kegs are another matter. Kegs have been going to waste sitting inside closed restaurants. Hitachino is taking back those kegs to repurpose the alcohol into gin, helping the industry in the process.

4 ( +4 / -0 )

If they simply sold the beer off at regular Japanese beer prices, I would buy it. I often buy meat that is discounted due to expiry dates.

Most craft beers cost more than Aooni (310 yen), a fine craft beer that is consistent and actually has a balanced and rounded taste. Lots of craft beers in Japan cost more and are hit or missy, often too hoppy as mentioned above, and can vary even with the same beer depending on the batch.

-1 ( +0 / -1 )

It is a great plan. Turning beer or wine into liquor is the best use of most beer and wine. Do not knock it. Where did you think liquor cam from? From a vat, a mashtun, or a bottle... distilling spirits is both a humble and noble act. And it is yummy. Or at least useful.

1 ( +1 / -0 )

"A marketing scam for hipsters..." Complete agreement here! Just say "NO" to the manbun! Meanwhile, domestic brewers have been steadily improving Happoshu to the point where it is impossble to ignore the price differential. For example, Sapporo 'Mugi to Hoppu' The Hop (green can), released only this week is dry and sharply fresh-tasting (but of course, taste is so subjective isn't it!)

-4 ( +0 / -4 )

so called "craft" beer

Personally speaking the one's down here are far, far, far, far, away from any "craft" and more along the lines of "crap", as I can not even bring myself to call it beer!

Goya! Shikwasa, Pineapple, Sugar Cane....(shudder.....)

-2 ( +0 / -2 )

Reckon they should turn all craft beer into gin .

-1 ( +0 / -1 )

Most craft beers cost more than Aooni (310 yen), a fine craft beer that is consistent and actually has a balanced and rounded taste. Lots of craft beers in Japan cost more and are hit or missy, often too hoppy as mentioned above, and can vary even with the same beer depending on the batch.

kohakuebisu,  Aoouni is good stuff & can be had for less than Y300 per can even at combini!

As for hoppy stuff like ales & IPA simply go for other styles, lots of good seasonal stuff with hints of citrus that go well in warm weather, I like it all, also some very good stouts & porters out there, some are sweeter, some a little bitter, great stuff just drink what YOU like!

There are a handful of decent craft brews that can be bought for under Y300, if you haven't you SHOULD try some!

3RENSHOMay 28 01:00 pm JST"A marketing scam for hipsters..." Complete agreement here! Just say "NO" to the manbun! Meanwhile, domestic brewers have been steadily improving Happoshu to the point where it is impossble to ignore the price differential. For example, Sapporo 'Mugi to Hoppu' The Hop (green can), released only this week is dry and sharply fresh-tasting (but of course, taste is so subjective isn't it!)

Happoshu…...nasty stuff, I get it, cheap alcohol for the masses, but I avoid that stuff like the plague. Go for some quality over quantity & you will be better served in the long run!

Yubaru, I have tried the Helios stuff, yeah the goya brew isn't for everyone but I LOVE a can once in a while, one is enough, then I move onto other styles over the evening!

I often start with something light interesting, then onto ales\IPA & finish with stouts\ports, beer drinking is now awesome in Japan!!!

0 ( +0 / -0 )

James H,

Great to hear from one in the business, I often think it would be a great job, something I could REALLY sink my teeth & taste buds into!!

0 ( +0 / -0 )

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