TEPCO to resume TV commercials for 1st time since 2011 Fukushima crisis

with messages like "We won't kill anyone this time, trust us." and "Don't worry we know what we are doing."

Maybe I can be their marketing manager

Should be entertaining, hope that once again this strategy was scribbled on a napkin.

The best advertisement would be their actions for compensating the victims. What are they going to show anyways, bright city lights and a vibrant metropolitan scene? Utility cost to the consumers are going to pay for this marketing blitz right?

There are thousands (perhaps 10's of thousands) of engineers, technicians, electricians, etc. etc. at TEPCO who work in other than the Nuclear Power division. These folks ensure a reliable (actually very reliable) supply of electrical power which is critical for hospitals, transportation, and even our air conditioning during these hot days. Hats off to these workers for operating and maintaining a reliable electrical transmission and generation system.

On the other hand, I would rather see the money used to compensate the victims directly impacted by the events at Fukushima Daichi. This would be a much better use of the money and better advertisement than any billboard, poster, or commercial may offer.

There commercial will have a Japanese talento with their fist in the air saying " Don't worry, We have lots of plastic bags this time."

Paging Fukuppy!

Another reason for the advertising is the influence on media coverage. Newspapers, TV channels, etc., are hardly going to bite the hand that feeds and risk cutting off a large stream of revenue by producing overly critical coverage of TEPCO.

Yeah, they just kept a low profile hoping people would forget theirs lies and deceit that resulted in the nuclear meltdown.

And meanwhile, as they are back in the red through government handouts, people still suffer in shelters to this very day, or were forced to leave and go back to abandoned towns, with no assistance.

Agree.  Not like there is any competition for their services.  Seems like more money wasted.

It's not waisted money, they can finally use those people they have being paying for years. Using tax payers money. Where is the pleb who drank contaminated water on TV? That's the advert.

Why would they need to spend money on advertising when they basically still have a monopoly/captive market and their corporate image is in tatters?

expat - see my previous answer.

I would think that the contract to be a PR company for TEPCO is perilous at most. They or it, as they have no individual responsibility, being a company gives them a free pass. Meanwhile I'm asked to pay for a mandatory licence to watch theire nonsense on television. And the kicker TEPCO waes not insured enough for its disastrous business plan now we all have to pay. Not only do I have to support a business I also have to subside a add campaign for a failed business..ridiculous

Why would they need to spend money on advertising when they basically still have a monopoly/captive market and their corporate image is in tatters?

Exactly my thought. I would think that advertising would be in bad taste considering the amount of damage they caused to Fukushima and its residents.

This is like the metro ads (in the metro) practically no competition, they’ll spend those funds making a jingle and a movie. Vulgar.