Japanese actress Rei Dan has been appointed an international goodwill ambassador for Japanese cuisine ("washoku"). Her mission is to spread appreciation for the many charms of "washoku," the agriculture ministry said.
After receiving her certificate from Agriculture Minister Yoshimasa Hayashi on Feb 27, Dan said, "It is my honor to have been appointed as ambassador and I look forward to spreading appreciation for true Japanese cuisine to the entire world," Sports Nippon reported.
To promote the campaign, the ministry has designed posters with the phrase "Washoku - Savor the taste of the Japanese spirit." The PR posters (photo below) have been printed in six languages including English, Chinese and French, and will be distributed to Japanese restaurants overseas.
The ministry also appointed 13 other individuals along with Dan, including Japanese chefs and other cultural figures to assist with the campaign.
"Through the efforts of Rei-san and the other goodwill ambassadors, our ministry hopes to create a great deal of hype at this year's Milan Expo as we introduce the world to the beautifully refined and modest nature of the Japanese style," Hayashi said.© Japan Today