Boeing takes full-page ads in major Japanese papers

Great relief to the Insurance Companies.

A necessary step to assuage the fears of an ignorant customer base.

And yet I didn't see any cheaper flights offered for GW.

Moderator: Not even remotely relevant. Boeing isn't an airline. Weird, the way you go off topic.

I don't think the customer base for Boeing would be ignorant since they are major airlines and must surely know what they are buying. I think you mean the customers for the airlines, which kinda makes it odd that they are not taking out the ads. All those Japanese suppliers must be glad that Boeing is taking the rap. I mean, the pre-launch publicity seemed almost to suggest this plane was Japanese!

Well said Dave. Way too much uninformed panic out there.

NASA is planning to use similar lithium-ion batteries on the ISS. So they can't too bad.

http://www.newscientist.com/article/dn23398-international-space-station-to-get-787style-batteries.html

I fear the testing has been too rushed ...

Going with Boeing....Great company will always be a winner.

I think you mean the customers for the airlines

You're right. I should have said flying public, or words to that effect. I agree with you on how GS Yuasa is happy about Boeing is taking the rap for their problem.

Way too much uninformed panic out there.

Exactly what have been trying to say.

A necessary step to assuage the fears of an ignorant customer base.

Do those "ignorant" customers include the passengers who were forced down the emergency chutes on the tarmac at Takamatsu after the cabin filled with smoke?

I was terrified. I didnt feel alive, Masaaki Ishikawa, a 40-year-old office worker, told the Sankei newspaper at the time. (NYT) Wow, he's a real ignoramus, isn't he.

Or maybe ANA is the ignorant one? Afterall it has been carrying a stern message on its website informing us that the battery fisaco is a "serious incident." One of the world's most respected airlines don't know nuthin', eh?

Boeing should be going, and Mitsubishi should be making planes again. The only way to beat the Chinese is to make things that they can't yet make. Japan has got to stop being nice to Americans and do what it does best. Most of the difficult stuff is already made in Japan anyway.

I was terrified. I didnt feel alive, Masaaki Ishikawa, a 40-year-old office worker, told the Sankei newspaper at the time. (NYT) Wow, he's a real ignoramus, isn't he.

Yes. I would say so.

Or maybe ANA is the ignorant one? Afterall it has been carrying a stern message on its website informing us that the battery fisaco is a "serious incident." One of the world's most respected airlines don't know nuthin', eh?

Maybe that stern message was to calm potential customers fears.

Mitsubishi should be making planes again

Mitsubishi is back in the business of making planes, but their offering is only a regional jet, and not a long range, wide-body aircraft. The outlook for the MRJ is excellent. I expect it will be a great aircraft, but Mitsubishi could never compete with Boeing or Airbus on major airliners. Developing a new airliner from nothing is a very expensive undertaking.

Mitsubishi should be making planes again

They are. It is called the Mitsubishi Regional jet. It looks like it will be a great aircraft, but it is not meant to compete with any offering from Boeing or Airbus.

Thanks Dave. I think that Mitsubishi/Toyota can afford to make an airliner with a bit of Japanese government backing. Like Japanese cars, Japanese planes should be better than the American competition.

Embattled plane-maker Boeing took out full-page advertisements in major Japanese newspapers on Monday

Actually it was Tuesday's editions.

Like Japanese cars, Japanese planes should be better than the American competition.

You really can't take one market and say they do great here so they will do great in another area. Cars and airplanes are like apple and oranges. Selling airplanes around the world is a harder business than selling cars since you have a smaller customer pool.

It is true that the Japanese are not very good at selling things. Selling a car in Japan cost a lot more than selling a car in the US. Japan excels in the creation of things that are visualisable i.e. things and not software, pharmaceuticals, financial instruments or sales techniques. This is because Japanese think in images. am hopeful that the product, specialized as it and its purchasers are, would speak for itself.

Mitsubishi already makes the wings and central fuselage for the Bombardier Global Express (Mitsubishi Global Express?) and the wings for the dream-liner. Indeed Japanese companies make 35% of that aircraft partly thanks to Japanese government funding, and I bet that they are the more difficult parts.

I agree that we should all feel reassured, especially since Boeing designed the battery safety tests and Boeing set the 'pass' grade for their own tests.

But it's all the 'ignorant' customers' fault...

Hmmmmm...

Boeing do NOT set theit own 'pass' grades.

Boeing has to fly their planes for several years before full reputation can be restored.

but we have introduced safety measures to address all possible causes

Note that the problem has not been fixed. Just a battery of safety measures have been deployed!

@timtak sorry mitsubishi or any other Jcompany will never manufacture large passenger jets like Boeing , Airbus mainly because it cost more than 20billion in R&D just to develop one model of aircraft, then you have the engines which are the most costly and intricate part of any aircraft. very/few Governments or companies would pgamble with that much money to compete against the two majors. Chinese are thinking about building there own model but with GE or RR engines. would you fly in a plane with Chinese made engines!? no thanks. yes Mitsubishi will make there own smaller aircraft but as for the big jets thatll never happen

wtfjapan @timtak sorry mitsubishi or any other Jcompany will never manufacture large passenger jets like Boeing , Airbus mainly because it cost more than 20billion in R&D just to develop one model of aircraft, then you have the engines which are the most costly and intricate part of any aircraft.

And if I'm understanding the Mitsu Regional Jet correctly, it's using P&W engines.

@timtak,

Thanks Dave. I think that Mitsubishi/Toyota can afford to make an airliner with a bit of Japanese government backing. Like Japanese cars, Japanese planes should be better than the American competition.

Airbus was criticized in 2010 and 2011 by the WTO for receiving government subsidies. Boeing was criticized in 2011 for the same thing. So now you want Mitsubishi to join them in getting on the WTO's bad side?

@Open Minded,

Note that the problem has not been fixed. Just a battery of safety measures have been deployed!

Seeing as you apparently know what the problem was that "has not been fixed", perhaps you should let Boeing know because all the experts at their disposal could not pinpoint a cause.

The Americans need to work harder on the quality of the goods they are selling. Otherwise just make the damn planes in China, will cost half as much, same poor quality.

Airbus was criticized in 2010 and 2011 by the WTO for receiving government subsidies. Boeing was criticized in 2011 for the same thing. So now you want Mitsubishi to join them in getting on the WTO's bad side?

Well, the two major manufacturers are getting government subsidies. Should Japan be the nice guy?

the Mitsu Regional Jet correctly, it's using P&W engines.

True. But I hope it is a matter of time before the engines are made in Japan. And perhaps (like the Dreamliner) the engines made by Pratt and Witney have some of their already made in Japan.

yes Mitsubishi will make there own smaller aircraft but as for the big jets thatll never happen. Really?

Maybe. The thing about aircraft these days is that they are so complex that they are not things but systems. The difficult task is coordinating all the various parts. Westerners are good at systems.