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Bra maker does its bit for Premium Friday

62 Comments

Women's lingerie maker Triumph International (Japan) Ltd is doing its bit to promote the government-sponsored initiative, Premium Friday.

Premium Friday is a campaign that started in February, in which the government urges people to leave work at 3 p.m. on the last Friday every month in the hope that it will boost consumer spending.

On Wednesday, Triumph unveiled a special Premium Friday Bra.

The Premium Friday bras feature built-in purses in the cups and an alarm clock that sounds at 3 p.m. to remind the wearer to get out of the office and into the shops.

Triumph releases promotional bras twice a year, that often reflect the latest trend.

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62 Comments
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In my opinion, if you are going to promote a bra, it would sell better in my opinion, if they used one that actually fits to the shape of the model.

The two models are pretty, of course, but those bras look like they are going slide down to their waists.

17 ( +20 / -3 )

What lovely smiles. Bizarre bras though.

7 ( +9 / -2 )

Wouldn't kick them out of bed for eating crackers.

-2 ( +7 / -9 )

Deflation has thoroughly deflated purses.

3 ( +8 / -5 )

Pretty meh costumes...they did their bit not their part.

-3 ( +1 / -4 )

left please.............

-5 ( +1 / -6 )

What is the white tube clipped onto the right side of the bra? A flashlight? Mace?

1 ( +2 / -1 )

Soon the govt will realize Premium Friday does not work. Most companies in Japan do their inventory/stock/accounting roundups on the last Friday of the month. Should have made it the first Friday of the month.

Won't catch on, won't work, bad planning by out of touch politicians who never worked in their lives.....

10 ( +12 / -2 )

Won't catch on, won't work, bad planning by out of touch politicians who never worked in their lives.....

Outside of first-responder's, and other essential services that the government provides for the people, and is paid for by tax money, governments and politicians as a whole are a drag on an economy overall.

The government produces nothing of value, and it's "incentives" that some back room hack dreams up, are too far from reality.

-2 ( +4 / -6 )

And what do you get when opening the purses...just pennies and nibbles.

1 ( +1 / -0 )

Is this a marketing ploy aimed at women or men?

0 ( +0 / -0 )

m3m3m3 - shape of coin purse for bra, shopping time.

0 ( +0 / -0 )

If they really want people to get 'out of the office and into the shops', they're going to have to raise salaries, and provide bigger purses.

4 ( +5 / -1 )

Indeed, pointless...govt should rather make a sales tax free day if they really want people to go shopping

6 ( +6 / -0 )

Those look terrible! And the bras are awful too!

-10 ( +2 / -12 )

Commuters are pushed onto trains so maybe potential shoppers could be pushed into stores.

1 ( +2 / -1 )

Bras look much better with actual boobs in them. Whoever thought this one up needs a good talking to.

5 ( +8 / -3 )

JT..NEEDS to be aware that some people actually read these stories from the places of work, and folks, to be honest, seeing a picture pop up of two young girls wearing bras, on the front page........

Borderline NSFW, particularly for those that have their computers open to everyone around them.

4 ( +11 / -7 )

Yubaru, you mean you don't have this problem when opening the NYT or BBC!?

-6 ( +2 / -8 )

What's with the giant bandage under the cups? They just have surgery or something? Might want to use a bra that fits. Cute colours, and models, but terrible idea overall.

1 ( +5 / -4 )

Bone thin and underdeveloped to the point of looking like you are in elementary school is not sexy. Sorry. Get some women in their with curves. These two express everything that is wrong with fashion models and Japanese TV. Every time I turn Japanese TV on there is nothing but these types of underdeveloped girls on. They don't eat nor exercise to build some muscle tone and don't have any curves. These girls don't have anything going on that would facilitate the necessity for even wearing them. Nothing good going below the neck!

The bras are stupid looking. Purses and alarm clocks in the bras? Gimmicky and tacky!

3 ( +13 / -10 )

This company has made gimmick bras before so this is all part of their PR.

While the ladies are pretty, it gets me more that this campaign is not about overwork or quality of life at all. It is about getting people to be good little consumers who spend more for the economy. You can have time off, but its time off where you are supposed to open your wallet, not relax and do your own thing. Go home and take your kid to the park to ride a bicycle if you like, but make sure you pop into Isetan for those 2000 yen bentos first. Because that it what matters.

6 ( +7 / -1 )

Um, that might have come out wrong. My apologies. I just feel that these women are unhealthy looking and promote an unhealthy lifestyle in women. I think men are inundated with these images of underdeveloped women as well and it encourages them to find young women below the female maturity/puberty level to be considered sexy as well instead of actual adult women. Am I wrong?

Anyway, I just think it is all very unhealthy.

Also, why is this gimmicky promotion of Premium Friday? Is this the only way to get people's attention? Obviously someone thinks the public is stupid.

2 ( +6 / -4 )

they look great! if you think they look unhealthy you may be looking at too many beyonce plus size US ads or soething

-2 ( +4 / -6 )

Sponge Boobs Square Ass

0 ( +3 / -3 )

Cute.  nice pose.  shame they aren't big enough to do proper justice to their bras.

-1 ( +1 / -2 )

I would enjoyed hearing the conversation in the change room when they first got handed the bras to wear and what they are actually thinking while posing for the promo.

-1 ( +0 / -1 )

Women's lingerie maker Triumph International (Japan) Ltd is doing its bit to promote the government-sponsored initiative, Premium Friday.

Naaaa. The only thing Triumph are promoting here is their brand, which is fair enough. Reminds me of coconut bras actually.

0 ( +1 / -1 )

Well, I guess we'll see how successful tomorrow's Premium Friday is and whether the take up has increased or decreased. Everyone report back on Monday morning how their Friday drinks were compared to usual Fridays

0 ( +0 / -0 )

@Dango Bongo - Seriously, dude? They are at one extreme of the spectrum while Beyoncé is on the complete other side. It does not have to be at either of the ridiculous extremes at all. I am talking normal! Not anorexic nor "Baby Got Back."

-2 ( +1 / -3 )

And, today is premium Friday. It would be very interesting to know just how much consumer spending increases this afternoon. From what I've seen, less than 10% of employees are using this. My girlfriend's company told them they can take one hour off, but only one person from each department and only if their workload allows it.

This premium friday campaign costs costs tax payers more rhan retailers make from it.

0 ( +3 / -3 )

@sandiegoluv

I agree with you 100%

I know that beauty rests in the eye of the beer holder, and to each his own, but these girls look just like that--girls, not adult women.

Makes me wonder about the guys that had an instant climatic response to this photo.

-1 ( +4 / -5 )

A laughing matter...

1 ( +2 / -1 )

@Disillusioned  its Thursday bro

4 ( +5 / -1 )

So I should buy a bra to remind me to leave work early on Friday? But I'm a guy. Oh... I get it. I should buy a bra to remind me I have a couple more hours of free time on Friday. Oh silly obachan don't look at me like that, this bra is just to remind me I have a couple more hours of free time on Friday.

0 ( +2 / -2 )

@Disillusioned, I hate to be the bearer of bad news, but today is Thursday.....

For what it's worth, my local pub had about 25 people in it at 4:30pm on the last premium Friday, compared with about 2 at the same time on the previous Friday.

2 ( +3 / -1 )

The two models are pretty, of course, but those bras look like they are going slide down to their waists.

And that would be a BAD thing??

-3 ( +3 / -6 )

Yeah, it's Friday. I'm getting a bit ahead of myself. However, tomorrow is premium Friday.

ADK99 - When they first announced this premium farce I said the only businesses that will profit from it will be the pubs. Thank you for proving me right.

So much for Abe's dream of PM increasing spending and giving workers more time with their families. Those who are privelaged enough to get PM are only using it as extra time in the pub.

-1 ( +0 / -1 )

And that would be a BAD thing??

What do you think you would see?

-1 ( +2 / -3 )

Purse bra-ugly, look better just wearing two one yen coins!

4 ( +5 / -1 )

Non sequitur.

non English

-1 ( +3 / -4 )

Can these get any stupider???? And why isn't a guy and a girl standing together? Why two girls? Guys are not permitted to enjoy Premium Friday. Totally discriminant against men!!!!

0 ( +1 / -1 )

And that would be a BAD thing??

What do you think you would see?

Whatever is under there.

-2 ( +0 / -2 )

Change is heavy.

0 ( +1 / -1 )

What's with the giant bandage under the cups? They just have surgery or something?

Smith, that's actually a good point.  I was wondering about those myself..

-1 ( +0 / -1 )

Whatever is under there.

I'm sure there's enough to fill your imagination.

-4 ( +0 / -4 )

I'm sure there's enough to fill your imagination.

and any other heterosexual man out there

-2 ( +1 / -3 )

M3M3M3 Today  07:28 am JST

What is the white tube clipped onto the right side of the bra? A flashlight? Mace?

A "Hair Iron" - and there's a similar holder on the left for a "Voice Recorder Pen" .....

smithinjapan Today  09:35 am JT

What's with the giant bandage under the cups? 

The words "PREMIUM FRIDAY" are illuminated .....

http://www.triumph.com/jp/ja/news20170426.html

2 ( +2 / -0 )

For the uninitiated, トリンプ as it says in the link provided in the post above, is how Triump likes to pronounce its name, ie "Torimpu".

2 ( +2 / -0 )

NB The firm's name should be Triumph in the previous post. Spelling slip. Apologies.

1 ( +1 / -0 )

the itty bitty titty committee is now in session.

4 ( +5 / -1 )

"First I look at the purse" The J Geils song takes on a whole new meaning.

Beautiful ladies

the itty bitty titty committee is now in session.

Seems to me you and Trump have something in common.

0 ( +2 / -2 )

Bony babes with flat chests don't wear these bras very well, do they?

2 ( +2 / -0 )

Can't resist suggesting that that alarm be used for prompting other kinds of behavior, like, mm, and mm and, well you get the picture I hope...a pretty picture indeed!  Love hotel, anyone? ( ya, ya. I said I couldn't resist...)

-2 ( +0 / -2 )

@A_cross

A "Hair Iron" - and there's a similar holder on the left for a "Voice Recorder Pen" .....

Thanks for finding the answer and the link. So strange. A breathalyser might have been more useful.

0 ( +0 / -0 )

Bras please fall, bras please fall. WOW, a couple of cuties for sure - ugly bras though.

-2 ( +1 / -3 )

Premium Friday, LOL

0 ( +0 / -0 )

@kysushibill

Seriously? There would be absolutely nothing to see.

-1 ( +1 / -2 )

Oh, where is that noise coming from, can I check please...

Right, this is very Japan... I really dont underatand why we dont see the "Benny Hill" video's played here. Its really laughable that Japan is really the perfect place for such a Comedian act to do so well...

0 ( +1 / -1 )

Did my bit for Premium Friday. Took my wife to the local sea park were we ate Kobe beef steamed Chinese dumpling and drank some craft beer. I showed her the bra but she settled for a GoDiva and a new selfie stick and homemade beef gyudon with wine @¥480/bottle.

0 ( +0 / -0 )

Zichi 480 yen / bottle ? ! Where in Japan was that ?... must have been an ultra-sized small bottle. "GoDvia" is that something like Go-Pro but for Women ? ;-)

Anyway, wonder how old those Girls were ? They weren' exactly modelling the bras very well, since the bras were clearly a bit oversized from the picture above - more like something that you may see at an Oktoberfest.

0 ( +0 / -0 )

@mmwkdw

Zichi 480 yen / bottle ? ! Where in Japan was that ?... must have been an ultra-sized small bottle. "GoDvia" is that something like Go-Pro but for Women ? ;-)

To be precise ¥485 plus sales tax for a full bottle of French wine 75cl. Excellent wine from an outlet which supplies restaurants but anyone can buy, even just a single bottle.

Sorry GoDiva is Belgium chocolate and icecream chain, the best.

0 ( +0 / -0 )

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