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Bread subscription service excites foodies across Japan


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Let me guess: they’re all karikari on the outside and mocchiri on the inside. No rye, no pumpernickel, no whole grain, etc etc.

I hope I’m wrong, but I doubt it.

10 ( +12 / -2 )

Same boring business model with same boring item to sell.

-2 ( +4 / -6 )

Found the website, if anyone's interested.


9 ( +9 / -0 )

Let me guess: they’re all karikari on the outside and mocchiri on the inside. No rye, no pumpernickel, no whole grain, etc etc.

If it's anything like the marshmallow bread in the typical Japanese bakeries, then no thank you. What is this Japanese aversion to real brown bread and anything slightly hard and with a bit of dietary fibre? I don't mean white bread that has been dyed brown which I see here. It's no secret that many older folks have very weak jaws due to eating nothing but soft stuff like mochi, ramen and Japanese bread.

There are some good bread, but you have to really search for them and they're not cheap. This sort of stuff is cheap back home and can be found in any shop with one iota of respect. A dime a dozen.

9 ( +11 / -2 )

Great for the environment. Not.

1 ( +4 / -3 )

An abudance of GREAT bakeries in Tokyo these days. Yes - expensive, but absolutely no need to eat the rubbish that you are all referring to above. Suggest you look a little harder Bungle.

10 ( +11 / -1 )

It's a bit on the expensive side: 6-10 varieties for roughly 4000 yen. From the looks of the website, they are all individually packaged (in plastic I assume) and then shipped. A bit hard on the environment if looking at it from that point of view.

As Zichi pointed out, cheaper and tastier to bake your own. I would also advocate for supporting a local business at this time to be a better option. So many local bakeries that provide basically the same product. Keep your money in your own community.

Don't get me wrong, I admire the idea but it's not really anything new.

4 ( +4 / -0 )

An abudance of GREAT bakeries in Tokyo these days.

That may well be true but not all of us live in Tokyo. I'm not in the countryside and yet I can't find a decent bakery within a few miles of where I live.

4 ( +5 / -1 )

@Pukey2: Then rather than just be negative on the news article why don't you investigate a little more about the service and and see whats available. Over people like you just being down on Japan for the sake of it. zz.

-8 ( +3 / -11 )


OK, I'll move to Tokyo. My rent will double but who cares.

6 ( +8 / -2 )

I have to say it does not sound appealing. As for bread any supermarket in NZ, Australia has a 8-10meter shelves just for different breads. Europe has so many types of breads. I have a local bakery that trained in Europe so they have interesting wares on offer. But try to get something bigger than your hand? I have had a white loaf from the supermarket and as a joke never opened it to see how long it would last 8months latter is exactly the same so I'm guessing it contains no yeast at all.

2 ( +2 / -0 )

I agree with no1samurai, it's best to support your community bakery if they offered what you are looking for. I live in a rural area of Nagano, yet I'm lucky to have a number of choices for bakeries which cultivate their own natural yeast and offer many whole grain choices. a tad pricey but worth it for me, and way better than what's offered at most supermarkets. I'd use a service such as this if I didn't have my options nearby, and if it offered products I'd want to try.

4 ( +4 / -0 )

Brown sandwich bread is close impossible to find. It needs to be thinly sliced and large enough so your sandwich can be a meal rather than a snack. The only exception that I know of is Kinokuniya's "Rye Sandwich Bread," which I hoard and freeze whenever I spot it.

2 ( +2 / -0 )

Costco does a really good multigrain brown sliced loaf. They also do 12 croissants for 850? yen. Some posh bakeries in Japan will charge 250 yen for one, which may be hand made but not as good.

If you live in a house and have the space, I recommend getting an oven and baking your own bread. If an oven is a no goer or bread making is too daunting, get a bread maker and check out what folks make in them, both in Japan and in more bread-centric countries. If you have a breadmaker and oven, you have make the dough into rolls, pizzas, or other shaped loaves. The instructions do not tell you, but you can actually make much more dough in a bread machine than you can bake in one. The motor is powerful enough for the mixing and removing the mixed dough avoids the problem of the machine having to have enough space for the dough to rise.

3 ( +4 / -1 )

There's some beauts about, when it comes to bakeries. But you have to search. Luckily, word of mouth has pointed me in the right direction. You know it's quality when you have to queue for 1-2 hours to get your rolls!

Can't beat soda bread, mind.

3 ( +3 / -0 )

To the many negative readers and blog posts, don't knock it till you try it, the saying in Japan "be a challenger" so I subscribed and was impressed by the assorted breads we received from various bakery shops which we didn't have to drive or take a train to get too. While not everything was to our tasting since some of the listings we had never been too, but there were as a great deal we did and still enjoy especially discovering new bakeries that we weren't aware of. This is the beauty of exploring. So give it a try it surely doesn't hurt.

1 ( +2 / -1 )

@rgcivilian1: Nah, it hurts most posters on this website to admit that anything from Japan might be any good.

I've found a great please way out West that makes fantastic English Muffins and ships once a week. Shame nobody here is interested.

-6 ( +0 / -6 )

You have to be a foodie to get excited about this?

-1 ( +0 / -1 )

If you're in Tokyo, Maison Kaiser bakeries have great breads. Whole wheat, rye, etc. And also the marshmallow toast, if that's what you prefer. ;)

For real rye bread, check Raimugihausu in Kamakura. They've got an online store too.

2 ( +2 / -0 )

There's a very good place in Kichijoji called Linde that sells German bread. The real stuff, with weight, texture, and flavor. Big loaves of rye, whole wheat, etc. They've got some other locations in Tokyo as well.

Outside Tokyo it's a lot harder to find decent bread.

0 ( +0 / -0 )

Costco does a really good multigrain brown sliced loaf. 

Frozen and shipped across the Pacific. @Jeff Lee's recommendation (which I think is baked here) from Kinokuniya is a great alternative, and much less sweet than the stuff at Costco. Probably not mochimochifuwafuwa enough for the warehouse zombies.

1 ( +1 / -0 )

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