Photo: PR Times

Cool Biz campaign under way across Japan


Tuesday marked the first working day of the government’s annual Cool Biz energy-saving campaign for late spring and summer across Japan. Although the campaign’s official starting date was May 1, because of the extended Golden Week holidays, government offices, financial institutions and other major companies were closed last week.

Cool Biz, which will last until Sept 30, is being held for the 15th straight year. It encourages workers to dress down, ditching their suits and ties for open-necked, short-sleeved shirts in their offices. It also suggests office air conditioners be set at 28 degrees Celsius.

Cool Biz was started in 2005 by then-Prime Minister Junichiro Koizumi with the aim of reducing CO2 emissions and electricity use. It started on June 1 each year until 2011 when it was brought forward by a month in a bid to conserve electricity after worries that there would be a power shortage following the March 11 disaster.

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There is zero reason the government needs to be telling us what to wear or at what temperature the air con should be set.

12 ( +16 / -4 )


Right on cue. I think at this point in time, it's just a copy paste article. It's always nice to be reminded when to put away my winter garb. What a time to be alive!!

13 ( +13 / -0 )

These pictures are asinine at best!

It makes me laugh my butt off when I see salarymen from mainland come down here to Okinawa and they are trying to copy the local men by wearing kariyushi shirts (Okinawa's version of aloha shirts) but far too many just dont get it, you dont wear a suit jacket with a kariyushi shirt, and you typically do not button the top button too!

8 ( +8 / -0 )

Only in Japan do you need permission to not wear a neck tie. It's really quite pathetic that so much focus is put on uniformity. One of the ridiculous private high schools I worked in a few years ago made male teachers wear neck ties all year and also wanted male teachers wearing suit jackets in the classroom. The male students had to wear their blazers and female students had to wear a sweater or vest. And, they set the aircon thermostats at 28'. Besides being stupidly strict, it was also the smelliest school I've ever worked in.

17 ( +17 / -0 )

Why are these pictures only showing men? Women can dress cool too. This will give ammo for people who assert that Japan is man-centric.

6 ( +8 / -2 )

My previous two companies shifted from cool biz to full casual (no ripped jeans, no shorts, no sandals, no tshirts). And of course as adults we are expected to have sense enough to dress appropriately when meeting clients. I hope cool biz disappears I ESPECIALLY hope 28C recommendation disappears. That is way too hot to be sitting in an office full of computers and printers. Unless we are allowed to wear shorts, sandals, a t-shirt and hang a security towel around our necks.

11 ( +11 / -0 )

Thank god for cool biz, but let's extend it all year around so that those who don't want to wear a tie never do.

1 ( +3 / -2 )

Just let me wear what I want. If it's cold, I'll wear a necktie and long sleeve. If it's hot, I'll wear a short sleeve. Don't make me wear a necktie and long sleeve until you decide it's hot.

7 ( +8 / -1 )

gokai_wo_maneku - Why are these pictures only showing men? Women can dress cool too. This will give ammo for people who assert that Japan is man-centric.

From my experience, women can pretty much wear whatever they like, except on meeting days when they have to put their uniform black suit on.

5 ( +6 / -1 )

Because as a grown adult close to 40, I still need someone to tell me how to dress depending on the temperature.

12 ( +12 / -0 )

I’m a shorts and t-shirt man, so I just imagine I’m in Okinawa when I’m in a 28degree office. My hospital is set at 26Degrees. Great in winter, but too hot in summer. I work part-time and spend a lot of time outdoors, or traveling between jobs. Last year it got up to 40degrees. I used to get refuge from heat in combinis. But most have raised their temperatures. I can sometimes be found hanging out in the frozen food sections of supermarkets, like Ed Buddy’s family.

5 ( +5 / -0 )

Japanese men are freed from their ties officially. It's a symbolic step toward less rigid society as well as toward more green society -- by a simple idea. At least that was hoped when this idea was started by Koike Yuriko, now Tokyo Governor.

5 ( +5 / -0 )

 I ESPECIALLY hope 28C recommendation disappears. 

Doc: "Your dad's been in a coma for 9 days, we're running out of ideas."

Me: "Let me try." [goes to adjust thermostat]

Dad: [opens one eye]

5 ( +5 / -0 )

its just a play to let companies save on electricity while making employees buy new clothes and suffer in heat

6 ( +6 / -0 )

Better turn it off during the Olympics, 28C with humidity is brutal

5 ( +5 / -0 )

The world as we know it will end before the end of the century. We have passed the point of no return, with the extinction of millions of animal and plant lives. We have basically destroyed the earth because of greed and stupidity. We have destroyed that which gives us life.

According to a new UN report

"A hard-hitting report into the impact of humans on nature shows that nearly one million species risk becoming extinct within decades, while current efforts to conserve the earth’s resources will likely fail without radical action, UN biodiversity experts said on Monday."

3 ( +3 / -0 )

Incentivize less emissions from cars by raising the tax on diesel and gasoline by 20 yen. Scrap the cc based car tax to pay for it, or make it CO2 emissions based.

Having to drive a more efficient car is far more effective and less painful way of cutting CO2 than making people sitting in an insufficiently heated or cooled space.

(rather than telling people what to wear, I think this campaign is about creating a culture where companies stop forcing neckties etc. on their staff)

3 ( +3 / -0 )

Ahhh that wonderful 28 degrees. I love it when the indoor AC is hotter than the outdoors (with wind factor.)

As for Cool Biz? Please let me know when shorts are allowed, until then don't even mention the term.

3 ( +3 / -0 )

If only they know waht business casual and common sense mean

1 ( +1 / -0 )

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