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Japanese art student campaigns to eliminate body-shaming ads

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Good luck with this. That is like eliminating air. Body shaming ads are a staple of fashion and advertising in general. It's going to be an impossible task.

8 ( +10 / -2 )

Totally agree! I'm against too these ads! Why on earth this should be a model? Only in Japan I've could see just these ads, telling you you should be thinner and so on!

-3 ( +5 / -8 )

Saying that body type A is beautiful does not say that body type B is not. You are free to infer as you like. Soon, we will be asked rather forcefully to say everyone is beautiful, when in fact some are not.

8 ( +13 / -5 )

Good idea, but the beauty and fashion industries make money by telling people their body or face is wrong.

6 ( +8 / -2 )

@nintendogirl

Only in Japan I've could see just these ads, telling you you should be thinner and so on!

This is not only a Japan problem. It's a world issue. Subliminal and direct body shaming ads are everywhere. Look at the cartoons that children watch. Things like this begin early. How many women are shaped like Disney characters that children idolize?

6 ( +7 / -1 )

Next, they’ll be demanding anime characters that actually look like real Japanese people!

7 ( +8 / -1 )

Where's her photo?

6 ( +7 / -1 )

More than the beauty and fashion industries, I think the problem is the diet, supplement, cosmetic surgery and este salon industries that are the real problem. And I wish this art student all the best. Great cause. Not one likely to succeed.

4 ( +5 / -1 )

There are large people, then there are fat people. Obesity should not be celebrated. The fat model trend in North America has just resulted in more obesity, more diabetes, and a huge cost to the health care system. Do not show fat people as some kind of ideal.

4 ( +6 / -2 )

proxyToday 10:08 am JST

There are large people, then there are fat people. Obesity should not be celebrated. The fat model trend in North America has just resulted in more obesity, more diabetes, and a huge cost to the health care system. Do not show fat people as some kind of ideal.

Bingo!

4 ( +4 / -0 )

Being unhealthily fat is dangerous, and just because people don't like to be warned, doesn't mean people who want to improve themselves shouldn't be able to see dieting advertisements.

Advertisements are showing your potential. They show the beauty standards. You may disagree with them, but you have no right to tell other people they can't look at beautiful people or think something you don't like is beautiful.

I think this is a dangerous attack on our freedoms. If you're offended by the picture, don't shave, don't diet, but don't force other people to conform to what you think.

I eat very unhealthily, I'm not offended by diet ads, I probably should diet. I don't wear makeup. I'm not offended by beautiful models wearing makeup. I don't have the perfectly flat stomach. I'm not offended by "beach body" ads. I don't wax. I'm not offended by waxing ads. And even if I were, I have no right to say other people can't enjoy those things.

3 ( +4 / -1 )

Hairless men were offended by the hairy disco open shirt fashions of the 70's and lobbied to have advertisers ban hairy men and only use hairless men.

1 ( +1 / -0 )

For example, Kai Corp., a large manufacturer of razor blades and industrial cutting tools, caused a sensation with its display of a Japanese virtual model proudly raising both arms showing her armpit hair on a billboard in Shibuya, Tokyo's fashion mecca, in August.

I don’t get this. Wouldn’t it have more impact if a real person were to do it? As it is, this is just meaningless.

2 ( +2 / -0 )

Unless people absolutely identical to one another to the level of looking like Star Wars droids, beauty standards and body shaming will still exist. Instead of trying to move an immovable object, why not just work around it? In France, they have a concept called jolie laide which celebrates the imperfections of every person. The world should accept that. We don't live in a fantasy universe where everybody looks perfect, this world ain't perfect in any way, deal with it. If life gave you a bad hand, play it to your advantage, winning isn't everything.

2 ( +2 / -0 )

Where can one sign? JT, please add a link to the petition?

1 ( +2 / -1 )

Accepting that the article is not clear enough to define the content of the ads subjected to Japanese art students' online petition, but I can clearly say by reading their comparisons and comments, most of the commentators (@JJ Jetplane and Bugle Boy of Company B) never saw mentioned video ads or didn't understand the content.

So, please let me explain the contents that it may help you to understand the seriousness of the situation.

Considering my child / your children are also on youtube, I'm getting pretty irritated and disturbed that these ads are existed, and you have no choice to stop/prevent them appearing.

Clue #1

A Japanese art student is taking aim at body shaming in YouTube advertisements with an online petition campaign

Clue #2

Many of the ads take the form of manga. A screenshot of one shows a girl in tears after being rejected by her former tutor because even though he found her attractive as a high school student, he doesn't anymore since she is no longer desirable. "I don't date fatties" he says.

The mentioned ads are usually lasting around 4 to 5 minutes, contains similar stories of a "victim" who has whether body hair, fat belly, bad/stiff skin and bad odor, has a terrible life no gf/bf, no enjoy in its life and even no place in the society or in office, after 1 minute of terrible borderline character description who has suicidal thoughts, one friend from the company or school, introducing the product and suddenly our hero solving all of its problems in the life, and starting to have a perfect life.

You can't publish these kind of movies in EU or US due to:

1) Discrimination (more than abt ugly vs beautiful, discrimination in a way that giving no life in the world to their so-called victim)

2) Wrong / Misleading Product Offering

3) There is no age regulation although there are suicidal thoughts and depression.

3 ( +3 / -0 )

Being Fat is a serious health crisis all over the world'

1 ( +2 / -1 )

I find that the leaders of these "body positive" movements tend to be projecting their own personal failings and self-hatred.

Ladies and Gentlemen, I present to you Ms Aoi Murata..

https://english.kyodonews.net/news/2020/09/1d809efe86d4-feature-japanese-art-student-campaigns-to-eliminate-body-shaming-ads.html

1 ( +2 / -1 )

Er, don’t watch the ads...?

-1 ( +0 / -1 )

bob: And...I think she looks fine and well put together.

I personally don't like to be bombarded with these kinds of messages because of my previous eating disorders. If there was a way to turn them off, or skip them right from the start, I would. Not watching sadly isn't an option as I often use YouTube in my work. I just hope that these messages become more positive at least for the sake of people who struggle.

3 ( +3 / -0 )

with the implication that being fat is out or hairy unclean.

Short, bald man meet fat, hairy woman.

0 ( +1 / -1 )

@bob

I find that the leaders of these "body positive" movements tend to be projecting their own personal failings and self-hatred.

Ladies and Gentlemen, I present to you Ms Aoi Murata..

What's your point? From the picture you have no way of knowing whether she feels some kind of self-hatred or not. And even though it's in a way irrelevant, as for her appearance, I think she's beautiful and looks very cool!

-1 ( +0 / -1 )

@bob

One who enjoys the pleasures of Sappho and seeks to impose her views over other women. All this fascination with beauty and hygiene is just a smoke from another fire.

0 ( +0 / -0 )

Beauty is subjective, however, hygiene is objective. If it stinks it stinks. Thanks

2 ( +2 / -0 )

RecklessSep. 29  10:18 pm JST

Beauty is subjective, however, hygiene is objective. If it stinks it stinks. Thanks

And character too. If she doesn't any sense or personality then her sexy body doesn't amount as much.

There is WAY too much pressure on young girls and women to slim down. Some are just naturally largely built. A few famous examples are Adele, Ann Wilson of the band Heart, the late great Aretha Franklin and the 'fat lady of the opera'.

I have dated a few short stocky women, I don't let mass be an issue as long as she isn't slobby like Jabba the Hutt. Hygiene counts big time.

0 ( +0 / -0 )

 A screenshot of one shows a girl in tears after being rejected by her former tutor because even though he found her attractive as a high school student, he doesn't anymore since she is no longer desirable. "I don't date fatties" he says.

What's the deal here? 'He found her attractive as a HS student?' Is he a pervert? The problem is with him, not her!

1 ( +1 / -0 )

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