A Cool Japan Promotion Council has drawn up a 19-point plan to promote Japanese culture, arts, anime, fashion and food overseas in an effort to spread Japanese cultured.
For example, the plan will designate culinary experts as Japanese "food missionaries" and they will attend events abroad to promote traditional Japanese food and sake, TV Asahi reported.
Council members include AKB48 creator Yasushi Akimoto. Prime Minister Shinzo Abe is the honorary head of the council.
Tomomi Inada, minister in charge of administrative reforms, will kick off the campaign at next month's International Conference on African Development (TICAD 5) in Yokohama.© Japan Today