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Gov't enlists AKB48 as 'gatekeepers' for suicide prevention

78 Comments

The Cabinet Office has enlisted mega-popular all-girl idol group AKB48 to help raise awareness of the government's suicide prevention campaign.

Members of the group appear on a new poster to be distributed nationwide from March. It replaces an earlier poster that was harshly criticized for using a catchphrase that evoked images of AKB48.

The original slogan on the first poster read “Anata mo GKB47 sengen!” (“Declare yourself part of GKB47!”). The acronym GK is short for “gatekeeper,” which in Japan is used to refer to a person who recognizes symptoms of depression in someone else and recommends that they seek treatment, while the B stands for “basic,” which is reportedly an attempt to imply that suicide prevention is everybody’s duty and requires no specialist training. The 47 referred to the number of prefectures in Japan.

Following criticism of that poster by mental health professionals, as well as members of both the DPJ and opposition parties for the way in which it handled the issue of suicide by leveraging the AKB48 brand, the new poster was created for March which has been designated as suicide prevention month. The new poster says "Declare yourself a gatekeeper."

In 2011, the number of people who committed suicide in Japan was 30,513, surpassing 30,000 for the 14th straight year, according to the health ministry.

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78 Comments
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Finally, the old stuffed geriatric government suits got it right. 30000 Japanese a year are killing themselves due to age old cultural mores, horrible economy, nuclear wasteland etc...and they made the hard decision that will surely cut these numbers in half by next year alone;

Get a 17 year-old twit to make doe-eyes and duck lips on a poster.

Its morning in Japan, everyone!

14 ( +20 / -6 )

Our tax monies at work.

8 ( +9 / -1 )

I wouldn't be surprised if that poster actually increases the amount of suicides.

20 ( +24 / -4 )

I must admit it would be pretty cool to add 'gatekeeper' on to my resume.......

2 ( +4 / -2 )

Enough AKB already. Next thing you know, the emperor will be dethroned and the Diet disbanded in favor of frikken AKB. STOP PLEASE!

9 ( +11 / -2 )

I do not understand how this will stop suicides.

10 ( +12 / -2 )

I do not understand how this will stop suicides.

It won't, and it's not designed to. It's designed to give very public evidence that the government has considered and taken action on this horrible social problem. Ganbarimashita.

5 ( +7 / -2 )

Guys now i will like to say goodbye after this, see this poster all over the place, will make me jump on the train.

2 ( +3 / -1 )

Everybody is totally aware of the suicide rate in Japan, so why do they need AKB48 to publicize it? March will be awareness month? I wonder if it will lower the suicide rate or increase it.

1 ( +2 / -1 )

Ah yes, I'm sure the vacant, dead-eyed gazes of a troupe of robotic, hypersexualized child-women are exactly what will give these suicidal people the strength to continue on with their miserable lives.

8 ( +11 / -3 )

Facepalm....

2 ( +5 / -3 )

I agree with Hoserfella. This might be the mostest stupidest thing I read in a while.

2 ( +4 / -2 )

New slogan: "We need you alive to buy our new albums!"

10 ( +10 / -0 )

Their hands say "Oh, I'm concerned" but their faces say "Fun time!"

3 ( +3 / -0 )

Wow, if ever you needed an indication how out of touch and frankly ridiculous the Japanese Government is.. Instead of a few flashy posters aimed at the lowest common denominator how about actually look at the system that is creating a country where people so often feel they have no hope.

7 ( +7 / -0 )

This is only just the publicity phase right? the actual program will follow soon right? gu..GUY??

2 ( +2 / -0 )

I hope they don't do some stupid dance like in their new bike safety commercial.

2 ( +2 / -0 )

"Everybody is totally aware of the suicide rate in Japan, so why do they need AKB48 to publicize it?"

Yes, everyone is aware of the suicide rate, but I think the campaign is to get the issue out in the open and people discussing it, something the average Japanese person rarely does. Contrary to some of the comments here, I think this is a good idea. Might be the best public service AKB48 will ever do.

2 ( +4 / -2 )

AKB48 is only using their celebrity status to bring awareness of this problem. Yes....they are no experts with the prevention of Suicides, but they have a connection to the young boys and girls of Japan. If it only prevents one person from committing suicide, then its a life saved. Celebrities in Hollywood have been doing this for decades on their own charities and campaigns. There is nothing new about this.

3 ( +7 / -4 )

I don't think anyone would argue that if people were more open to talking about this and mental heath that would be fantastic, I think the point is enlisting the sort of empty message that AKB48 represents is inappropriate.

6 ( +7 / -1 )

* thanks.

0 ( +1 / -1 )

Can't edit posts, in previous post, heath=health.

0 ( +0 / -0 )

Funny, I always thought that listening to their "music" (sic) would make people want to get away from this world...

-1 ( +0 / -1 )

OMG bring back morning musume I BEG YOU, wtf am I saying, will somebody pls put me outta my misery otherwise I might have to ta do it myself............................AAAAAAAAAGH!

Earth to idiots in nagatacho, this poster AINT HELPIN!!!!!

0 ( +3 / -3 )

If someone like Japan's favorite son Masaharu Fukuyama did the promotion, the message would've carried weight, the man's demeanor and works tend to strike at the soul and pride of Japanese society and unite strangers together at heart. But AKB48's 'don't worry. be happy' approach is just taking the piss. This girl band has never meant more than a selfish treat for its fans, they will never compel people to do what is good for their fellow man.

1 ( +1 / -0 )

I see many people are distressed by this poster and are ready to leave this world. Where are the gatekeepers when you need them?

2 ( +3 / -1 )

hoserfella rocks.

-1 ( +2 / -3 )

Seriously, if JT posts one more thing about AKB, I am ready to commit suicide. Enough is enough.

7 ( +8 / -1 )

This is not a suicide prevention poster it is AKB promotion.

1 ( +2 / -1 )

Just as LoveNot says, this AKB48 frenzy only encourages more people to commit suicide. Why couldn't they use Pokemon?

4 ( +5 / -1 )

The acronym GK is short for “gatekeeper,” which in Japan is used to refer to a person who recognizes symptoms of depression in someone else and recommends that they seek treatment

Perhaps in Japan this is what GK is short for and what "gatekeeper" means. No wonder the locals can't speak English! They take English words, make up new acronyms and meanings for whatever they like. I look at GK and think goal keeper and think "gatekeeper" is the one who gets to decide who gets in and is an authoritative position. Nope. Not here. Perhaps they could have stuck to Japanese, just this once??

I won't even start in on having AKB as the spokespeople...

-3 ( +2 / -5 )

Presuming that depression might be one trigger, it's nice to know "our" government is convinced that cheering up prospective suicides via AKB is worth a try!

0 ( +0 / -0 )

Readers, please do not post any more remarks about AKB48 causing people to commit suicide.

0 ( +0 / -0 )

Looks like the strategy worked. People are now talking about the subject of suicide - look at the number of posts here in such a short time!

3 ( +3 / -0 )

tmarieFEB. 27, 2012 - 03:58PM JST The acronym GK is short for “gatekeeper,” which in Japan is used to refer to a person who recognizes symptoms of depression in someone else and recommends that they seek treatment Perhaps in Japan this is what GK is short for and what "gatekeeper" means. No wonder the locals can't speak English! They take English words, make up new acronyms and meanings for whatever they like. I look at GK and think goal keeper and think "gatekeeper" is the one who gets to decide who gets in and is an authoritative position. Nope. Not here. Perhaps they could have stuck to Japanese, just this once??

I too was unfamiliar with the term "gatekeeper" being used this way. So I googled it. It seems to be used in this context quite a bit in other countries as well.

Here are just a few examples I found. There are many more. http://maine.gov/suicide/professionals/program/gkinfo.htm http://www.hss.state.ak.us/suicideprevention/gatekeeper.htm http://www.suicidepreventionsussex.com/gatekeepers.html

So it does not seem to be another case of "taking English words, making up new acronyms and meanings for whatever they like". Rather is seems to be a correct usage of the term in the context of suicide prevention. If the acronym "GK" helps people better remember the term then that seems perfectly fine to me.

Sometimes it seems to me that some JT readers are in such a rush to click "submit" and so determined to find even the slightest bit of wrong/stupidity in anything that Japan does that they don't even bother to try and check the facts.

I may be in the minority, but if this campaign (even in all of it's AKB47ness) is able to help people start talking more about suicide and overcoming their fears of seeking out help when feeling depressed and out of options then that is a good thing. Even if it's only one tiny step in the right direction, I'd rather have the government spending my tax dollars on stuff like this then on bids for things like the Olympics, etc.

6 ( +7 / -1 )

isn't there a safety dance? cause if they don't dance or their friends don't dance....

0 ( +1 / -1 )

if this meaning makes sense to Japanese then hope it works out

However to me, a common figure of a gatekeeper is St Peter at the gate. That isn't such a stretch. Also obviously that's not the connotation a suicide program would want and would be the total complete opposite meaning. The meaning in is poor taste and an embarrassing fail to the English ear.

I understand the feelings above. I too would wish Japanese would just use the Japanese language. Surely trying to save their own countrymen and women should be in Japanese, a language that Japanese would understand, not English, a language that clearly they do not?

2 ( +2 / -0 )

I'm sure AKB sued over the fact they not involved in the first round of GKB47

-1 ( +0 / -1 )

Are they gonna offer themselves to the would-be suiciders, is that how it works?

0 ( +0 / -0 )

sf2k at Feb. 27, 2012 - 05:58PM JST Also obviously that's not the connotation a suicide program would want and would be the total complete opposite meaning. The meaning in is poor taste and an embarrassing fail to the English ear.

I agree that this an unusual way to use the term, but it does not seem to be a usage that originated in Japan. If you google it, you find that is used quite a lot in the United States and other English speaking countries in the context of suicide prevention. It maybe in poor taste but that has nothing to do with the English speaking ability of Japanese people.

2 ( +3 / -1 )

Sometimes it seems to me that some JT readers are in such a rush to click "submit" and so determined to find even the slightest bit of wrong/stupidity in anything that Japan does that they don't even bother to try and check the facts.

Doesn't the fact that YOU had to Google the word indicate that this is not a common English meaning? GK is certainly not used to mean "gatekeeper" in English. You can goggle it and get back to me on that if you like. Use Japanese for Japanese issues.

-3 ( +2 / -5 )

And I have to laugh, not convincing at all if you goggle the meaning and look at the first few pages... Your average native speaker has no idea what this term means besides the one I gave - and the visions of the pearly white gates...

-2 ( +2 / -4 )

Putting gates on station platforms may have a better effect....

4 ( +4 / -0 )

Only in this idiot of a country would we find halfwitted, pouting bimbos with a collective IQ of 18 warning us of the grave dangers of suicide. How much are they getting for this? I mean apart from the free publicity? Do they intend to donate something? Work as volunteers? I think I've answered my own question ...

5 ( +5 / -0 )

Your average native speaker has no idea what this term means

I, as a non native English speaker, have an even less idea of what gatekeeper means. I also thought of St Peter or a goalkeeper. I know for sure Japanese people do not know the word and hear it for the first time. I asked some of my Japanese acquaintances, they really do not know the meaning of the word, it sounds strange to them.

2 ( +2 / -0 )

This is a brilliant solution to the problem.

-3 ( +2 / -5 )

tmarieFEB. 27, 2012 - 06:36PM JST Sometimes it seems to me that some JT readers are in such a rush to click "submit" and so determined to find even the slightest bit of wrong/stupidity in anything that Japan does that they don't even bother to try and check the facts. Doesn't the fact that YOU had to Google the word indicate that this is not a common English meaning? GK is certainly not used to mean "gatekeeper" in English. You can goggle it and get back to me on that if you like. Use Japanese for Japanese issues.

I am not arguing whether term is appropriate or not. I just pointed out that it being used in this context is not another case of Japanese-English gone wild that your first post implied. Once again, it is a term that appears to be used quite a lot in English speaking countries in the context of suicide prevention. Also, just because I (or others) are not familiar with the particular usage of a word, does not make such a usage is incorrect.

Moreover, sure in the context of soccer the antonym "GK" stands for "goal keeper" or even perhaps "goal kick" (sorry I don't play soccer so I may be wrong there). But, this story is not about soccer. There is no reason why "GK" cannot be used as an acronym for "gatekeeper" in the context of suicide prevention. In fact, I googled "GK" and I found that it certainly is recognized as an acceptable antonym for the word "gatekeeper". In fact, the following site lists 23 possible words that "GK" may serve as an antonym for, each in a particular context.

http://acronyms.thefreedictionary.com/gatekeeper

As for "Use Japanese for Japanese issues", the only "foreign sounding" word on that poster is "gatekeeper". Everything else is in Japanese. People may indeed not be very familiar with this term at the moment. Perhaps one of the goals of this campaign is to enlighten people and make them more aware of its use in this context and, therefore, make them more aware about and open to discussing issues related to suicide.

4 ( +4 / -0 )

...while the B stands for “basic... ...

-3 ( +0 / -3 )

In my opinion, GKB was just a diversion from KGB originally (spies are watching you in 47 prefectures) but then people misunderstood it and thought it had to do with AKB.

-1 ( +1 / -2 )

There is nothing. NOTHING that these girls cannot do. Their owners must wake up laughing every morning.

I am a gatekeeper and I will keep the gate for AKB.

2 ( +3 / -1 )

The acronym GK is short for “gatekeeper,”

There are few things that really bother me about the way J-folks do things but using or enlisting gairaigo when the topic is unseemly or criminal, or the campaign seeks to remedy something of national shame , still rankles after all these years. Surely the native tongue has a suitable or better equivalent of 'gatekeeper.'

1 ( +2 / -1 )

I don't think I could kill myself if it was a picture of a pokemon. :) See, just thinking about it makes me happy.

3 ( +3 / -0 )

whats's missing here is the fact that with over 30,000 suicides, the number of "survivors" - the people who loved the lost one - is many times more, and let me tell you, for those of us who are the survivors, its very very tough.

6 ( +6 / -0 )

Gatekeeper? Haven't they seen Ghostbusters?

2 ( +3 / -1 )

The ridicuous of this campaign aside, have they even mentioned anywhere what are these symptoms you are looking for? How to astutely point it out to these individuals? where to seek help? the acceptance of this in society? Or is this a 1 poster campaign?

2 ( +2 / -0 )

I'm OK with this. I think it will raise awareness. Of course they could do more but it is what it is.

1 ( +2 / -1 )

new slogan " stay alive, we may YET go on a date with you "................hope springs eternal, that should lower the suicide rate.

-3 ( +0 / -3 )

@ayler..................

" Gatekeeper? Haven't they seen Ghostbusters? "......................

the point is to make you think you may be the keymaster. What you do with the " key " is what keeps you alive. Who knows? one day you may insert the key and open the gate to a better life.

2 ( +2 / -0 )

more than 30K people a year in suicides? We must give the potential suicidals more reasons than a girl pop group to stay alive... what about sexy women trying to confort them in the best ways as possible?

-1 ( +1 / -2 )

Following criticism of that poster by mental health professionals, as well as members of both the DPJ and opposition parties for the way in which it handled the issue of suicide by leveraging the AKB48 brand,

Well then, they should have used the phrase DPJ47 instead of AKB48. Both meaningless.

1 ( +1 / -0 )

Only in Japan...trying to beat something by making it be more popular. Hum...

-3 ( +0 / -3 )

They should hire 100 or so people with the job of observing at the ends of subway platforms and just asking people "how are you today?" then see if there is any noticeable difference after a year.

3 ( +3 / -0 )

I'm going to ask a pretty sick question but have been wondering about this for awhile now - does suicide in Japan help or harm society? Harsh I know but... I am under the impression that most people who commit suicide are sort of outcasts from society without jobs, income, social life... Many are broke, owe money or are sick and just can't take the pain much longer. I do understand that this causes enormous pain to families (have had one in mine) but on the whole, does it harm society all that much? Putting train disruptions aside, how much does this cost the country a year? If people don't have jobs, they aren't paying pension, they aren't paying taxes, they really aren't helping the economic situation of the country. I mean, the fact that they are using AKB is a very telling sign as to which demographic they are aiming this campaign at - it certainly isn't the young girls, the housewives nor the well adjusted salarymen who are married with kids...

This country has, in the past, romanticized it and while I certainly disagree with that, I can't help but wonder why all of a sudden there is a huge push to lower the numbers. Is it because it hurts society? (If so, how?) Or is it because Japan has egg on their face when it comes to comparisons with other developed nations and they think they have to address the issue?

-2 ( +1 / -3 )

tmarieFEB. 28, 2012 - 10:49AM JST I mean, the fact that they are using AKB is a very telling sign as to which demographic they are aiming this campaign at - it certainly isn't the young girls, the housewives nor the well adjusted salarymen who are married with kids...

I saw a psa (video) for this campaign on the 'Train News' on my commute into work this morning. Most of the people on the train at that time were those heading off to their respective jobs or schools. This psa repeated maybe 5 or 6 times during my ride. This campaign does not just seem to be for the "outcasts of society"; it seems to be directed at all of society. Perhaps there was somebody on that train who knows somebody, maybe a relative, coworker, classmate, neighbor, friend, etc., who might be currently going through some rough times. Maybe part of the goals of this campaign is to try and encourage more of "the strong" to be more aware of and more open to helping "the weak".

1 ( +1 / -0 )

The poster may literally push someone who is teetering over the edge... AKB to the rescue! Where's their superhero costumes? A Brazilian bikini might do the trick...

-2 ( +0 / -2 )

Then perhaps they should've picked better spokesmodels. Any salaryman with his wits about him isn't going to pay attention to this. Same goes for ols, unis students... Everyone I know roles my eyes at akb and comments they are for otaku and sexless men. Can't say I disagree and based on this thread, I'm not alone.

-2 ( +0 / -2 )

tmarieFEB. 28, 2012 - 04:04PM JST Then perhaps they should've picked better spokesmodels. Any salaryman with his wits about him isn't going to pay attention to this. Same goes for ols, unis students... Everyone I know roles my eyes at akb and comments they are for otaku and sexless men. Can't say I disagree and based on this thread, I'm not alone.

Perhaps. But, also just maybe some of those people will find in within themselves to focus more on the message than the messenger.

Regardless they are quite popular at the moment (whether that popularity is deserved is not really relevant). If they are somehow able to use their popularity to help others then that seems to be a good thing.

1 ( +1 / -0 )

What is they offed a lottery for dates or fashion make overs with AKB48 to prevent suicide?

-1 ( +0 / -1 )

They're popular with otaku. Did you read my post above where I ask the implications of not trying to prevent suicides and the cost to society?

-3 ( +0 / -3 )

tmarieFEB. 28, 2012 - 08:18PM JST They're popular with otaku.

It seems to me that their appeal goes beyond just "otakus". They may not be the favorite of every single Japanese in the country, but enough people must like them for them to be so popular.

Did you read my post above where I ask the implications of not trying to prevent suicides and the cost to society?

I imagine there have been a number of studies done on the economic impact of suicide on a society. It seems to me that any society that loses 30,000 plus people per year is going to be affected in some way (economically or otherwise), both in the short term and in the long run. This impact might even be further exacerbated in the case of a country like Japan when combined with the problems of a rapidly aging population and declining birthrate.

But, if you're looking for more concrete numbers with respect to Japan then maybe this will suffice. It's from September 2010, but it doesn't appear that much has changed so perhaps the numbers are still fairly accurate. Maybe the figures given in the article are just made up, but 2.7 trillion yen seems like a lot to me.

http://jp.wsj.com/japanrealtime/blog/archives/1692/

I guess the real answer to that question depends on how you decide to assign a value to an individual life. Now, if want to you assume that it's primarily "outcasts from society" in Japan (and other countries) who end up committing suicide and since these "outcasts from society" provide no value which means that they, therefore, have no value then I guess that's your right. Personally, it think every member of a society has the potential to make a unique and positive contribution to their society in some way, so the loss of a single member (no matter how insignificant that member may seem to some) is still a loss in some way.

3 ( +3 / -0 )

It's classic that almost HALF of the article is an explanation of what is meant with the English words 'gatekeeper' and 'basic'. As others have stated it's a pretty silly use of the term, and I also wish Japan would use more Japanese. On that note, pretty much every AKB48 song misuses or abuses English, so perhaps they are the proper representatives for this 'campaign' gone awry. While they are of course popular and liked by many in this nation, it was an absolutely horrible choice to do this.

All of the money being spent trying to promote the idea that it is our duty to look out for one another would be better spent setting up places where people can get easy, 24-hour help, without any stigma attached to it. Instead of posters like this have posters with people (not AKB48, but someone people will take seriously) who say "It's okay to be stressed out" and that there is help available.

-3 ( +0 / -3 )

smithinjapanFEB. 29, 2012 - 05:16PM JST It's classic that almost HALF of the article is an explanation of what is meant with the English words 'gatekeeper' and 'basic'. As others have stated it's a pretty silly use of the term, and I also wish Japan would use more Japanese. On that note, pretty much every AKB48 song misuses or abuses English, so perhaps they are the proper representatives for this 'campaign' gone awry. While they are of course popular and liked by many in this nation, it was an absolutely horrible choice to do this. All of the money being spent trying to promote the idea that it is our duty to look out for one another would be better spent setting up places where people can get easy, 24-hour help, without any stigma attached to it. Instead of posters like this have posters with people (not AKB48, but someone people will take seriously) who say "It's okay to be stressed out" and that there is help available

The use of the term "gatekeeper" in this context is not related at all to how AKB48 misuses or abuses English in their songs. Once again, this usage of "gatekeeper" in this context does not seem to have originated in Japan. It is used in the same context in English speaking countries as well. So if it's silly in this context, that silliness has nothing to do with Japan.

Seems people are focusing so much on their dislike for the messenger when they should be focusing on the message. What difference does it make who says it as long as its finally being said?

People have been suggesting that since this is Japan, the Japanese should use more Japanese. First of all the word "geetokiipaa" is Japanese and not English. Secondly, why is it OK to use gairaigo such as "pan", "terebi", "hoteru", "intaanetto", etc., etc. etc., but not a word like "geetokiipaa"? If the word "geetokiipaa" is inappropriate then what would be an acceptable Japanese term to use in its place?

This campaign is primarily directed at Japanese people, right? If from this campaign, they come to associate the word "geetokiipaa" with helping others who might be contemplating suicide then that is a good thing, isn't it?

1 ( +1 / -0 )

I'm familiar with AKB48. I'm not a fan, but I know of them. If they are actually doing something to help their country in a positive way why all the harsh words? So you don't like them. How about at least considering what they do for their country? Maybe the Japanese government knows a little bit more to AKB48 than just music and dancing... Is this a definitive answer to the problem? Probably not, but can it truly hurt? But I think to shoot down a group of people for at least trying is not the best route to supporting our friends in Japan. Their government is asking for their help, and they are at least doing what they can to provide help. Many here are worried about acronyms and female imagery. Does anyone at least see the effort of AKB48? They are simply asking Japanese to help those that they feel may be at a point in their lives where they feel suicide is the only way out.

2 ( +3 / -1 )

You miss the point Ayler. AKB48 is using their name to contribute. Japanese culture is vastly different from other countries. Manga, anime, Otaku is bigger than you know. We in America, grab for the popular to offer help in whatever way possible. That's all the Japanese have done. Whether or not AKB48 members 'owned' the money or not, it comes in their name. AKB48 is not donating here, they are trying to offer help. AKB48 is huge in Japan, and needs no ticker tape parade for acknowledgment. Sonny

2 ( +2 / -0 )

Suicide prevention, courtesy of AKB48, the stars of the great cinematic classic Densen Uta.... Perfect! (I like AKB48)

-2 ( +0 / -2 )

@SonnyInAz No otaku isn't. Otaku is still looked down on in Japan. AKB48 isn't even considered part of the otaku thing anymore since they're mainstream now with the members doing model works, endorsement every freaking thing possible. But anyway agree with what you said

Honestly you people need to get over your prejudice. They're attempting to help out people. Most of you don't even know that much about them yet you judge them? Have you ever heard their songs like Beginner? River? Kaze wa fuiteiru? Keibetsu? Keibetsu is actually a song about suicide. Not only that, AKB48 do care about Japanese the fact that they contributed millions of dollars into tsunami relief, donated vehicles, visited tsunami areas 10 times, well as made a song dedicated for the victims.

1 ( +1 / -0 )

Miss Nguyen, as a side note. I attended the Phoenix Matsuri here in Feb. There was a large number of kids dressed in their fav manga and anime characters. Otaku may still be viewed negatively upon in Japan, (there is much dissent over this) but it is reaching out around the globe. I wish I could post pictures here for you. =) Sonny.

0 ( +0 / -0 )

What the hell is wrong with some of these people on this website hating on everything AKB48 related? I am so shocked by some of these people who are stating "this is the worst idea possible" blah blah blah. AKB48 is insanely insanely popular in Japan, and obviously the government has realized this. Many companies in Japan have contracted AKB to promote their products and some have seen drastic increases in their sales simply due to having them under their endorsement arsenal, so why do some of you seem to think that this won't help? This is going to help, and it is going to help quite alot. Oh, and by the way AKB has also released singles talking about suicide and why people shouldn't do it and what not, so they are doing something to help other than just this. Get a grip people.

0 ( +0 / -0 )

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