The government has enlisted the help of TV journalist Christel Takigawa to come up with a new catchphrase to replace the word "omotenashi" (hospitality) in the lead-up to the 2020 Tokyo Olympics.
Takigawa, 38, made the word famous in Japan during her televised presentation with slow hand gestures during Tokyo's successful bid for the Olympics in Argentina in September 2013.
During a meeting this week with Olympic and Paralympic Games Minister Toshiaki Endo, Takigawa said: "The word 'omotenashi' can be found everywhere nowadays, but I think we need something new," Fuji TV reported. She and Endo agreed that Tokyo needs a slogan that will get everyone moving forward in the same direction.
Takigawa also suggested that it is necessary to create new radio gymnastic exercises or stretching activities so that young and old can get in the right frame of mind to participate and make the Olympic and Paralympic Games successful.© Japan Today