Imperial Household Agency launches public relations office

As long as it doesn’t lead to the return of power to the Imperial family like pre World War 2, in the growing face of war with China, Russia and NK, I think it is a good idea.

japanese need a gossip distraction from their boring mundane lives.

Not really necessary. Unlike their British counterparts, the Japanese royal families aren’t allowed to be jerks or speak freely so they don’t really need a PR office for damage control anyway.

Wait….there needs to be a cuddly mascot character or characters. And maybe a superhero mascot too. The IHA needs to open a shop on Character Street in Tokyo Station.

Another unnecessary drain on the National budget.

More retirement jobs for ex-police officers to boost their pension.