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Japan aiming for wealthy Asians to visit rural areas near 2025 Expo

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Once upon a time, the Japanese used to be the wealthy Asians sought by other Asian countries to come visit...

-12 ( +31 / -43 )

Japan is the new Thailand.

-18 ( +21 / -39 )

visit and see/do what exactly? - I'm sorry but if I have a couple million yen to spend on sightseeing, I certainly would not be spending that in rural Japan.

4 ( +22 / -18 )

According to the Japan Tourism Agency, spending by foreign visitors grew 33.8 percent in 2023 from 2019 to 212,000 yen ($1,400) per person.

The per visitor spending in 2019 was 159,000 yen. But since this was all foreign injected money, it should not be solely measured in yen.

The average exchange rate for 2019 was about 108 yen to one US dollar, so 159,000 yen meant the average foreigner spent about $1,472 back then.

So congrats Japan, despite all the inflation, people now bring in less.

-1 ( +12 / -13 )

Once upon a time, the Japanese used to be the wealthy Asians sought by other Asian countries to come visit...

My thoughts exactly. How sad :(

-17 ( +16 / -33 )

Japan is the new Thailand.

That's exactly what I was thinking. I never posted that because I thought it was exaggeration BUT I'm seeing it in front of my eyes.

Japan is seeking to attract inbound tourists, particularly wealthy travelers from Southeast Asia,

Now Japan is hoping the SE Asians are going to come and spend their money here?? My my, how the mighty have fallen.

-16 ( +19 / -35 )

visit and see/do what exactly? - I'm sorry but if I have a couple million yen to spend on sightseeing, I certainly would not be spending that in rural Japan.

Spend one month in ryokan spending money on liquor and onsen, like Japanese retiree. At least that what they think.

-22 ( +10 / -32 )

Japan is the new Thailand.

Not really. The reality is Japan will remain the nation these SE Asians aspire to.

The development, infrastructure, cleanliness, culture and discipline of Japan and the Japanese people are all things SE and South Asians idolize. Japan is the nation they hope to become in the coming decades.

6 ( +23 / -17 )

@Fighto

Haha!

Really?

The best shopping malls that I have ever been to have been in Thailand.Even provincial malls have a selection and range of goods and food that would put Japan to shame.

And forgive me but I’m seeing shops here in Japan close down to to the lack of consumers.

-9 ( +17 / -26 )

Crazy Rich Asians: Inaka edition!

-8 ( +10 / -18 )

Spend one month in ryokan spending money on liquor and onsen, like Japanese retiree. At least that what they think.

Right on I think they are overestimating the attraction of this. Of course spurred on by the government stimulus money largess to these places.

To get more bang for their buck they will probably choose a Thai beach and the green if they have the leisure time.

1 ( +6 / -5 )

@Fighto

Japan is the nation they hope to become ?

Are you having a laugh?

Low pay...low birthrate...high suicide rate and hardly anyone speaks English!

Pull the other one mate!

-8 ( +15 / -23 )

Trying to see the bigger picture is not something the clowns running this country can do. What will they see aside from the rice paddies? The rich would already be going to these places if they existed.

3 ( +8 / -5 )

$1,400 is so cheap, I am looking at $1,500 for a 3-night post-cruise stay at Vancouver and that's just for the hotel.

No wonder foreign tourists flood Japan, Japan is so cheap.

-4 ( +7 / -11 )

Japan aiming for wealthy Asians to visit rural areas near 2025 Expo

so let me get this straight, by Japan mentality……

rich asians to Japan to spend money = good

poor asians to work in Japan for slave wages = good

japan wants tourist to visit rural areas, but only promotes the urban areas……..

japan wants Asian money but doesn’t want tourists……

Japan wants Chinese money, but hates Chinese when they come to Japan and visit…..

I’m confused

-11 ( +5 / -16 )

I'm not sure the $1400 figure is accurate. My accommodation alone is quite a lot more than that. Perhaps they are talking about hand-in-pocket spending money.

Weirdly two of the best ways of getting tourists to move around Japan have been scuppered - no new Suica cards and the JR railpass hike. That will lock more tourists into the golden triangle cities.

11 ( +12 / -1 )

The reality is Japan will remain the nation these SE Asians aspire to.

That might have been the case in the past but I don't think so now. Japan was long ago surpassed by one of their own, in Singapore, on virtually every metric. Japan does offer a relatively cheap, apparently developed-nation destination while Europe and North America are still far and more expensive. Japan does a pretty good job of selling its brand to aspirational types - SE Asians like a selfie even more than most - but tends to believe that everything it does is of profound interest to outsiders, including making ink or learning how to grow tea leaves. Watch NHK World for examples of endless promotion of the banal.

-7 ( +7 / -14 )

Just so a year from now, them locals will be screaming they don't want tourists anymore.

-4 ( +10 / -14 )

I totally support this. Onsens, sake breweries, fishing villages, crafts. All of these things need money to survive.

8 ( +9 / -1 )

No wonder foreign tourists flood Japan, Japan is so cheap.

Yeah, the yen sure is in the gutter. Thailand 2.0.

1 ( +8 / -7 )

Japan is seeking to attract inbound tourists, particularly wealthy travelers from Southeast Asia,

No Such thing. In fact, South Korea has been kicking Thais out.

 

Why are Thai tourists often ‘sent back’ by South Korea?

 

https://www.msn.com/en-xl/travel/other/why-are-thai-tourists-often-sent-back-by-south-korea-thai-pm-srettha-investigates/ar-AA1jcFaY

-1 ( +2 / -3 )

Weirdly two of the best ways of getting tourists to move around Japan have been scuppered - no new Suica cards and the JR railpass hike. That will lock more tourists into the golden triangle cities.

No, this is package tours for Asians with a guide travelling by bus. As one example, there will be thousands of them in a few weeks time at the snow walls on the Toyama side of the Japan Alps. Huge chunks of inaka are effectively inaccessible by public transport for time-poor people. If you have three nights, you cannot wait two hours for an inaka bus service, assuming one even exists to the tea farm.

The $1400 figure is likely accurate. The largest cohorts, SK, Taiwan, HK, don't stay for long. 90% of visitors from South Korea stay for 6 days or fewer. For Thais, its about 50%.

https://www.mlit.go.jp/kankocho/siryou/toukei/content/001615363.pdf

If not completely obvious, the word "wealthy" also means "older", which means even less tolerance for messing about with public transport, carrying luggage, and other hassles. The big trend for older person travel is cruises, where everything is done for you.

5 ( +6 / -1 )

Expo 2025 has been ballooned cost to tens times in contrast to reduce public services or to abandon social vulnerables, it has hindered even reconstruction of Noto peninsula where quake hit.

Its stakeholders still cling to hold Expo what people don't want it, try to obscure problem by this means and that.

-6 ( +4 / -10 )

Sakurasuki Today | 07:41 am JST "Spend one month in ryokan spending money on liquor and onsen, like Japanese retiree."

That sounds pretty good to me...

4 ( +6 / -2 )

Japan is a miracle in tourism industry, even after so many years Japan is still a destination for so many people. Well done!

1 ( +6 / -5 )

Japan was long ago surpassed by one of their own, in Singapore, on virtually every metric.

Singapore is an artificial city state, and there is nothing authentic there. Everything to be seen and done in Singapore can be seen and done within 5 days. Anything beyond that and one will start feeling that one is in a toy country where one is being watched and judged all the time. Sooner or later it will start feeling like a well functioning prison.

And that's not to mention that Singapore is more expensive than Japan.

2 ( +7 / -5 )

With 4 distinct seasons, excellent transportation and food options and so many historical areas, Japan is a very attractive destination. Also I never heard of pickpockets or violence against tourists like in other countries. Frankly the thought of visiting Singapore bores me to tears.

0 ( +2 / -2 )

That may well be so, EvilBuddha but I was denying that everyone in SE Asia aspires to be like Japan or that Japan is any longer in advance of SE Asia. I was not spruiking for SIngapore as a destination, as you appear to believe. Perhaps I was being too subtle. Indeed there are people who want to visit Japan. But, for me with my personal opinion, there is very little that is authentic in Japan either. Indeed the world and its inhabitants get increasingly inauthentic and as tourism takes over, the authenticity dies even more. But then we get into what authenticity might be. But I don't even believe the postmodern tourist seeks authenticity anyway, they seek a caricature, the consumption of a manufactured, inauthentic experience. Watch the tourists in Japan. It's like they want to take selfies of themselves in some kind of manga or in the very one spot they have seen repeated in their (social) media. Even the tea reference here is because "the scenery of tea fields will be popular among Thai people who like taking pictures." It's trite. It's branding. And we become increasingly stupid.

-6 ( +0 / -6 )

The expectations from tourism are the same for every country.

Hoping tourists will spend as much as possible

2 ( +2 / -0 )

visit and see/do what exactly? - I'm sorry but if I have a couple million yen to spend on sightseeing, I certainly would not be spending that in rural Japan.

Curious to know what high value sightseeing is for you. For many people, it seems to be crowding into the exact same places everyone else goes, taking the exact same photos, and wondering why you're not having a unique experience. For others, discovering awesome scenery, having encounters with people who are genuinely curious and happy to see you, and having unique stories to tell people is more valuable. You're going to find the latter in rural Japan easier than it Kyoto.

4 ( +4 / -0 )

. . . the word "wealthy" also means "older", which means even less tolerance for messing about with public transport, carrying luggage, and other hassles. The big trend for older person travel is cruises, where everything is done for you.

True. Older folks tend to go for the convenience of mass tourism, where everything is taken care of. However, a growing number of people are seeking more authentic, sustainable experiences, and this trend has been growing post-pandemic. On April 1, the Japanese government modified transportation law, making it easier for tour providers in rural areas to provide transportation for their customers. Typically unclear and open to interpretation, this modification should have a positive effect on rural tourism once people figure out what it means.

0 ( +0 / -0 )

Popular areas everyone knows like the center of Tokyo, Osaka or Kyoto are always full of the hustle and bustle. Such environment will make you tired. Therefore, I find it great to recommend hidden gems in rural areas. There are still many attractive places where have yet to appeared in travel magazines.

0 ( +0 / -0 )

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