The Japan Tourism Agency this week launched a poster campaign aimed at thanking overseas organizations for their support after the March 11 disaster and to thank tourists who visited Japan and contributed to its economic health following the disaster.
The campaign is called "Japan. Thank You." It will run from late February to late April to coincide with the first anniversary of the disaster.
Two posters have been created for the campaign. One shows a cherry blossom and says "Japan. Thank You." The other features an image of a koi (carp) attempting to swim up a waterfall, to symbolize Japan's struggle against adversity. It says "Japan, Rising Again -- Thank you for your support." The koi motif was designed by 69-year-old Kyoto-based artist Hideki Kimura.
The posters will be put up in Tokyo, Yokohama, New York and other major cities. In Kyoto, they will be used to promote the Kyoto Marathon on March 11 and the Higashiyama Hanatoro festival on March 10-20. Stickers will also be displayed in buses and taxis around the city.
Japan Tourism Agency officials said the poster campaign is also aimed at attracting tourists to Japan, which is vital to revitalizing the economy.© Japan Today