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Japanese airline Zipair ditches 'Z' logo to avoid pro-Russia misunderstanding

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Whoever briefed the marketing team, and, of course the marketing team/ director should lose their jobs. This alone would be reason enough not to invest in Zipair.

Get a grip, man.

Their airline - their call.

9 ( +9 / -0 )

Even before the Russia thing, that has got to be the most unimaginative tail logo ever. Somebody literally just typed a Z in Times New Roman. Have some pride in your business people!

7 ( +12 / -5 )

Wow, 2022 and people get offended by this?

Anywho, I highly recommend this airline as I flew this for the first time back in May and it was a pleasant experience. There are some nitpicks here and there, but it is hard to argue for the price. The bare minimum is all there like new 787 planes, engineers and technicians from JAL, veterans mixed with new CAs on board, comfy but not the roomiest seats, Wifi that is slow to start but works when you get it going, reliable pilot, clean lavatory, and so on.

6 ( +12 / -6 )

Japan becomes the newest member of NATO clown world competition...

6 ( +18 / -12 )

That’s a bit odd. Toyota didn’t remove their Isis model.

6 ( +9 / -3 )

Small airline changes its livery.

Right wingers - "They're banning the letter Z!!"

Easily triggered and of low, low mental calibre.

6 ( +9 / -3 )

I would only make the connection if I were in Ukraine or flying to/from Ukraine or Russia. Seems overly sensitive, but whatever. It is their money, branding, to waste.

6 ( +6 / -0 )

We can no longer watch Dragonball Z at ease.

5 ( +7 / -2 )

does Ueno Xoo have any xebras?

You can’t see how a tank emblazoned with a big Z on it, and airplane emblazoned with a big Z on it and any word that starts with the letter z might be different?

5 ( +8 / -3 )

SDCA. Thanks for the helpful info.

Booked a trip to California next month on Zip, and was a bit worried about the "bare-bones" stuff. 900 USD round trip, much cheaper than usual for a summer flight even in non-COVID scenarios. And no COVID test requirement now for entering the US saves another ichiman to niman en, lol.

5 ( +5 / -0 )

SDCA

Wow, 2022 and people get offended by this?

The reason why this might be offensive to some people only just begun a few months ago with the invasion of Ukraine.

5 ( +8 / -3 )

does Ueno Xoo have any xebras?

4 ( +16 / -12 )

It's encouraging that this is the top story of the day. Yay no major crises, I guess.

4 ( +5 / -1 )

Seriously??

what is wrong with the world ???!!!

4 ( +11 / -7 )

This is absolutely ridiculous. If it was my airline, I wouldn't have spent the cash. Putin isn't worth it. If anyone asked - and I doubt anyone would be daft enough to think a low cost carrier in Japan was going out of its way to support a foreign dictator - I'd have told them it belonged to the airline before Putin. We should not be losing money or spending money because of Putin. We need better governments.

4 ( +4 / -0 )

I only flew Zipair because Z is my favourite letter, no more I guess.

4 ( +5 / -1 )

ahh..... just when I was planning on catching a few Zzzzzs......

2 ( +5 / -3 )

Ban the letter Z, next Y, next X,. ....can see where this is going. Soon world entirely in cyrilli, katakana and swahili

2 ( +9 / -7 )

The mark of Zorro. Z… Hmmm…

So, Zipair. How about a zip/zipper?

1 ( +6 / -5 )

Virtue.signal

reason= none

1 ( +18 / -17 )

Who would really even think this? I doubt it will change how much business they get.

1 ( +9 / -8 )

Nipair???? A compromise perhaps.

1 ( +7 / -6 )

But why????..

The Z could be for Dragon Ball Z..

1 ( +3 / -2 )

And if they are offered them they need to get a grip and grow up

?

Yes, and when did the invasion start?

In your own words: "a few months ago"

When was the airline started? 

In 2020

?

This isn’t making any sense at all.

1 ( +1 / -0 )

Nobody in their right mind would associate Zipair or one of its aircraft with a Z on its tail with Russian war crimes in Ukraine. The country and the world are going crazy.

0 ( +8 / -8 )

It is officially, the world is doomed, stupidity has taken full control!

0 ( +9 / -9 )

“Hey Suzuki-san, you know I was thinking that Z on the tail of that Japanese airliner since 2020 must be them showing their support for the Russian invasion of Ukraine! It simply must mean that!”

said no one, ever.

0 ( +6 / -6 )

Easily triggered and of low, low mental calibre

Extraordinary lack of wit too. Not one even half-decent crack.

This is probably the nadir:

does Ueno Xoo have any xebras

One of those posts with no redeeming features whatsoever.

It will cost them 100 of thousands of dollars,for just the paint,job,just a publicly stunt

PR stunts can be very effective. I’d never heard of this airline before this.

I certainly won’t hold any grudges or believe the walls are closing in on global sanity based on this gesture.

0 ( +3 / -3 )

Phew, I'm glad they cleared that up. I genuinely thought that airline was owned by Putin and the pilots were all FSB agents.

0 ( +1 / -1 )

Note to Zipair - The letter V is also not recommended. Perhaps a large picture of a zipper on the tail would be more appropriate.

-1 ( +5 / -6 )

A silly move, which only pleases Putin and his Z-cult members. The beginning of the end of free speech.

-1 ( +1 / -2 )

garypen

June 16 11:10 pm JST

SDCA

> Wow, 2022 and people get offended by this?

> The reason why this might be offensive to some people only just begun a few months ago with the invasion of Ukraine

And if they are offered them they need to get a grip and grow up.

Yes, and when did the invasion start?

In your own words: "a few months ago"

When was the airline started?

In 2020!

Anyone not knowing the difference today with information access at their fingertips (smartphone), is an idi.. and should remain in their mother's basement, as the real world is far too complicated for their intellectual capabilities.

-1 ( +2 / -3 )

The mark of Zorro

-2 ( +5 / -7 )

DAFT.

-2 ( +6 / -8 )

No I don’t confuse Japanese airlines with Russian tanks. Because I have the ability for logical thought.

-2 ( +9 / -11 )

Zelda and all the children name spell with Z

-2 ( +4 / -6 )

It will cost them 100 of thousands of dollars,for just the paint,job,just a publicly stunt

-2 ( +3 / -5 )

Time to scrap all our classic Nissan Z and Camaro Z28 sports cars, we wouldn't want anyone confusing these classics with support for Russia!

-3 ( +6 / -9 )

Logo redesign is often a vanity project for corporate boards. But probably not in this case. Daft, misguided attempt at damage limitation. Anyway, slava branding consultant companies! Lots of people made money from this, and it wasn't Zipair

-3 ( +1 / -4 )

Breaking news: Japanese Buddhist temples are removing the "gyaku manji" also called kagi jūji (鉤十字) , so as not to be confused with the Nazi regime!

No just kidding but at this point who knows what will happen!

-4 ( +6 / -10 )

'Zip' was a racist word for Koreans during the Korean War. I'm offended!

'Zip' also means an ounce of marijuana. Are the pilots stoned? I'm very concerned... and offended!

-8 ( +3 / -11 )

Whoever briefed the marketing team, and, of course the marketing team/ director should lose their jobs. This alone would be reason enough not to invest in Zipair.

-9 ( +2 / -11 )

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