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Meta sued in Japan over investment ads with fake celebrity endorsements

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Social media scams soliciting investments by using the names and images of prominent business figures without their consent have become nationwide problems lately

Had to read this article twice. Why all the emphasis on "social media"? The crime seems to be the falsification of endorsements by famous people, which is not at all a new thing.

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Meanwhile, a Meta public relations official said the company will refrain from commenting on individual cases.

Atlas shrugs

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Who knew that ‘progressive‘ Silicon Valley was so greedy?

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I agree these companies that generate billions off ad revenue should be held accountable for the fraud ads that are generated and used pay various algorithms. But also… if you click ads and put your money into them. I have no sympathy. Who does that, basic internet literacy is don’t click ads

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Was bombarded with these ads for quite a while. Maezawa, Horie, Murakami, etc. To me was obviously fake & a scam. No matter how much you delete, report and restrict them, more come back

Meta should sued for just being damn annoying.

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I feel bad for celebrities that get caught in this mess and lose trust from those who didn't know better. I agree with GillislowTier, I have no sympathy if you pour your money into things before doing your due diligence. I mean come on, if an ad featured Maezawa wouldn't you think something is fishy? I'm surprised the scammer didn't use someone less 胡散臭い (shady looking). Now that his face is being used like this, he will look even more 胡散臭い to people, kind of feel bad for the guy.

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""The plaintiffs alleged that the company neglected its duty to assess the potential harm to customers and verify the authenticity of ad content while posting fake advertisements and profiting from advertising revenues.""

If proven i hope they win BIG, not only what they have lost but plus interest, legal fees, and more.

The Scammers should be behind bars too.

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The celebrities should sue as well!

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The celebrities should sue as well!

Exactly. They are really the only ones with a case.

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They should be hit hard for this. They received money from the scammers and are just as guilty. Many of these ads offered items at impossibly cheap prices. If you looked at the address in the contact details, the address of the factory or store turned out to be bogus. The exact same ad appeared many times with different fake company names.

2 ( +3 / -1 )

Had to read this article twice. Why all the emphasis on "social media"? The crime seems to be the falsification of endorsements by famous people, which is not at all a new thing.

Falsification of endorsements by famous people isn't new, and the legal question is well settled - it is illegal for businesses to do that. But the question of whether social media companies can be held legally liable for hosting and promoting that type of ad (which was produced by someone else) is something that hasn't been answered by Japanese courts yet.

I really think they should be held to account for it.

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I have seen many ads on Facebook that seem too good to be true. In fact, I have seen so many like that that I now just assume all are fake and would never buy anything through a Facebook ad.

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Facebook sucks...

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I wouldn't buy anything just because it was being endorsed by a famous person. Pretty naive, if you ask me.

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I love capitalism, but you gotta keep an eye on the capitalists.

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Do newspapers have to fact check all advertisments? This is crazy

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If this goes through, which I highly doubt, I'd like to know if other big companies can be liable as well. Amazon, for instance, can they be responsible for what shops sell on their platform?

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The phrase “A fool and his money are easily parted,” goes all the way back to 1573.

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Amazon, for instance, can they be responsible for what shops sell on their platform?

Obviously

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Speed

Today 10:17 am JST

I wouldn't buy anything just because it was being endorsed by a famous person. Pretty naive, if you ask me.

But that's how it works. Maybe you haven't noticed but companies want endorsers as famous as they can afford

-1 ( +0 / -1 )

claiming they had lost money because the company was negligent in verifying the legitimacy of such advertisements.

Investors should be responsible for verifying the legitimacy of companies they invest in. Ads even if not fake can be misleading

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I reported several of these adds but the Facebook response was that they were "Not against our advertisement standards. The add pics are just scanned by AI. and if no nudity etc given the OK.

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Finally.. hope these is the begining of the end for all those web ads... also I hope the controls extends to YouTube too!!

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obladi

Had to read this article twice. Why all the emphasis on "social media"? The crime seems to be the falsification of endorsements by famous people, which is not at all a new thing.

Because social media companies are allowing these scam advertisements to be placed on their platforms.

0 ( +0 / -0 )

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