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Miyazaki mangoes sell for record Y400,000 at year's first auction

22 Comments

A pair of mangoes sold for a record 400,000 at the first auction of the year Thursday in Miyazaki.

The brand-name pair of mangoes, called "Taiyo no Tamago" (Egg of the Sun), and weighing a total of 1 kilogram, were sold at a wholesale market in Miyazaki to a buyer from a department store in Fukuoka.

According to the Miyazaki Agricultural Economic Federation, the top-of-the-range "Taiyo no Tamago" brand always fetch astronomical prices. Last year's high was 300,000 yen.

To qualify as a "Taiyo no Tamago" mango, each fruit must weigh at least 350 grams and have a high sugar content.

In total, 196 cases containing two mangoes each were auctioned off on Thursday. Shipment of the mangoes will reach their peak from mid-May to early June, the federation said.

© Japan Today

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22 Comments
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wow, i wonder how it taste. must be very good and juice.

1 ( +1 / -0 )

I once paid 10,000 yen for a small melon - as a birthday gift. But this is ridiculous. I usually buy just bananas because they're relatively cheap.

4 ( +5 / -1 )

I can hear my old Cockney Mum saying "more money than sense". She aint wrong either.

9 ( +9 / -0 )

Just like the million dollar tuna at New Year's, these auctions of the "first" of something are all advertising gimmick done by people with more money than sense.

In my opinion there is no mango in the world worth that price, or even the average selling price either. There are some very tasty imported one's from Mexico that I can get for 200 yen.........or when they ripen, take them for free from the tree's on my property!

2 ( +3 / -1 )

6 mangoes from Costco for ¥1000. Saved myself 399K.

11 ( +11 / -0 )

No pair of mangoes, fruit or otherwise, are worth 400,000 yen.

2 ( +3 / -1 )

As you probably know, a tree ripened fruit, these mangoes and bananas are the very best for flavor. Take a trip to Costa Rica, stay at one of the various Pura Villa accommodations that have mangoes dropping on the grass by your doorstep. Free mangoes. That, a slice of banana bread and their coffee....need I say more?

5 ( +5 / -0 )

Was shopping the other day and saw an old man pick up one mango for 1950 yen. Didn't even flinch at the cost and I was thinking he could buy a nice steak for that price.

2 ( +2 / -0 )

So there! Japan is not poor!

0 ( +0 / -0 )

I usually buy just bananas because they're relatively cheap.

Now find some very good strawberries (250g) for around 300 yens at my local greengrocers. Mikans are fairly cheap too (apples reasonably priced - sometimes).

2 ( +2 / -0 )

You figure a decent beer in Japan, take Yona Yona, costs 260 a can. That one mango is worth 1,538 cans of beer. Hmmmmmmm.

1 ( +2 / -1 )

What happens to expensive items like these. Let me imagine. Bought by an anonymous buyer. Later used as a present (fancy kickback for favours). Finally devoured during a party for the rich.

2 ( +2 / -0 )

. Let me imagine. Bought by an anonymous buyer.

Quite the opposite, the buyer's broadcast and advertise the crap out of their purchase and invite people in to "look" at the mangoes at their store and then push them to buy something else.

It's all a PR stunt, and the costs are probably written off as business expenses and we the consumers pay the price in the end.

3 ( +4 / -1 )

I can pick up large mangoes from my local ASDA for £1 each... about 130 yen

0 ( +0 / -0 )

400,000 yen is peanuts for:

a day of promotion on national TV (today)

the national newspapers (tomorrow)

the hundreds of websites that will run the story.

5 ( +5 / -0 )

are all advertising gimmick done by people with more money than sense.

What he said.

Also there are even more delicious mangoes outside of Japan for a cheaper price.

1 ( +1 / -0 )

these auctions of the "first" of something are all advertising gimmick done by people with more money than sense.

Advertising gimmicks, yes. But 300,000 yen will barely buy you an ad in the back pages of a newspaper few people read. Use that same money for a couple mangos, and you get featured coverage in that same newspaper, plus other newspapers around the country, plus TV. Looked at that way, it's an absolute bargain.

1 ( +1 / -0 )

You could cut one up, and another one that costs 1000 yen (still way over priced) and the buyer would NOT be able to tell the difference at all, no matter how much they insist they could.

-2 ( +0 / -2 )

Keep publishing articles like this.....before long there will be a revolt and Japan will convert totally to Communism. The vast majority of Japanese are squeezing by on Y400,000 a month on average if they're lucky.

-3 ( +0 / -3 )

Oh, c'mon people! Are you so naive? It's all about publicity. Television, newspapers, magazines and websites (like this one) will all be running the story with his name and company. ¥400,000 is possibly 10% of what it costs to get that kind of publicity.

0 ( +1 / -1 )

Please introduce me to the buyer. I have some items that might interest him/her.

0 ( +0 / -0 )

Also there are even more delicious mangoes outside of Japan for a cheaper price.

Blasphemy! You won't convince the folks that buy these types of mangoes, on average they sell for 16,000 to 20,000 each, that there is anything better. They have been brainwashed.

But I'll bet if you put a 100,000 yen price tag on one from let's say Hawaii, then these same folks would be flocking over there.

1 ( +1 / -0 )

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