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More Japanese women buying Valentine's Day chocolates for themselves
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gogogo
Then don't buy, it's commercialism.
Asiaman7
—
The first sentence of this article is cleverly written to give the mistaken impression that Japanese women are purchasing fewer chocolates for others than themselves.
However, the actual data shows that 44.7% of women purchase for others and 21.3% purchase for themselves.
sakurasuki
What is the movie and song they play while eating those chocolates?
Bridget Jones's Diary?
https://www.youtube.com/watch?v=t8iTZm8-mbA
Jonathan Prin
Non sense.
What about love to get dates ?
That was my objective when single.
Chocolate is just a means, with so many others.
deanzaZZR
Honey, if you are listening, Yoku Moku works for me.
BigP
She is buying chocolates for herself, with his salary.
Redemption
I bet she’d doing something else for herself too.
John
I suspect that it is because of Miley Cyrus song called Flower. They believe they can love themselves better than men can.
Meiyouwenti
Eating too much sweets can be harmful. Watch your blood sugar levels.
Cymbaline
I love chocolate. Dark chocolate is rich in minerals, such as iron, magnesium, and zinc. it can have various health benefits, including reducing inflammation and decreasing the risk of heart disease.
https://www.medicalnewstoday.com/articles/dark-chocolate
bass4funk
When it comes to Valentines Day Japan has some of the best quality decadent chocolates around, can’t stop eating them.
Haaa Nemui
Better to buy for themselves than feel obliged to buy for every male they know personally.
factchecker
Selfish.
Newgirlintown
Women buy chocolates on Valentine’s Day for guys, and then the men reciprocate by buying them a Louis Vuitton handbag on White Day.
Chico3
Great for them. Everyone needs to treat themselves every once in a while. It doesn't need to be chocolates. Just something to pamper themselves. Me personally, I just prefer anything from my family; even an evening together over a movie or something.
Chico3
So what? Nothing wrong with endulging every once in a while. Great for them.
Mark
And the chocolate makers are promoting it like this article and loving it, LOL
obladi
Well, the thought of buying one’s own valentine chocolate is sad. I wish there were more romance in Japanese peoples’ lives.
wolfshine
I think there is something deeply and profoundly sad about this kind of phenomenon. Not necessarily because they are treating themselves, but because it demonstrates the extent to which Japan is becoming a loveless society.
From childhood, we are essentially telling women,
"Yeh go girl, you can do literally anything the boys can!"
"Be a girlboss - work your way up the corporate ladder so you can be independent from men and self-sufficient!"
So girls buy into this idea, they study hard in school, get into office work, and grind for ten years from about age 23 to 33. But then around that age the reality sets in - they've firmly established a career and an income but many of them have no meaningful relationships with men. Their fertility is starting to decline. They've essentially traded the boundless joy of starting a family and having kids so they can send emails and build PowerPoint presentations for a living. And no matter how much wine they drink, no matter how much chocolate they eat, no matter how many cats they adopt, they are missing a chance that will disappear rather soon. So the panic and depression begin.
On one hand, we should reject the foul idea that the sole value of a woman's existence is to be a baby making machine. Women can and should contribute much good to the world outside of that. But is it any better if women live their life as work drones, slaving away as mere cogs in a corporate engine?
I think the Japanese especially really need to consider how their perspectives of work and productivity negatively affect women, forcing them to choose between a career or a family.
リッチ
Love the Japanese system. Women give first and then a month later men. Give nothing get nothing. Love it.
HopeSpringsEternal
Two big problems with chocolate, cost of cocoa way UP and all this independent research that's identified heavy metals in so MANY consumer chocolate products. Scary!
Toshihiro
Valentine's Day has sadly become another victim of the capitalist system, where people are expected to get or give chocolates, go on dates and buy stuff to convey one's love that is just for show. Ladies, good on you for being your own hero and source of happiness.
shogun36
Just get rid of the entire “holiday.”
No good comes from it.
stormcrow
They’re wising up.
One Japanese office lady I know bought her boss a very nic and expensive chocolate. When White Day came around, she was really looking forward to her return gift. It was a beautifully wrapped box with ribbon. A scarf, perhaps? No. It was a pair of very sexy and lacy red and white panties. She wasn’t very happy about it.
dbsaiya
If commercialism aka brainwashing can move a country like this for Valentines, and other money making holidays, just think how the government uses the same ploy to lead people to further their own agenda.
indigo
buy chocolate selfishly, with their husband's credit card.
typical tatemae Japanese couple. (love = money)
TokyoLiving
Great..
If they are happy buying and eat chocolates, good for them..
They are happier than the people judging and criticize them..
Live and let live..
masterblaster
Why only buy chocolate on Valentine's Day? Nothing wrong with buying yourself a little treat all year round. It's more expensive on Valentine's Day. Take this day off. Eat some pizza.
masterblaster
Also, comments complaining about the women using their husband's money are a little rude. There are women out there in Japanese society that work and have their own money.
finally rich
It's their reality. They don't seem to be attracted to the local men.
I still remember one of my 1st cultural shocks in Japan: going out in a busy shopping area and barely seeing any couples, let alone couples holding hands. Instead, hundreds of very beautiful, slender, very well dressed girls shopping, going to the karaoke with their girl friends. You watch from above and see 1 or 2 couples among dozens of groups of girls enjoying themselves.
Mark
So many people here complaining about people just eating chocolate.
How do you know they don't have their own income?
藤原
I don't like chocolate so I buy chocolate for my wife and daughters on Valentines day as well as make them their favorite dinner.
owzer
Add milk and suddenly it's not rich in minerals, such as iron, magnesium, and zinc?
GillislowTier
Nothing wrong with it. You want chocolate? Get some chocolate ladies. Or anyone for that matter
Chabbawanga
In perfect correlation with the increasing number of women with a double chin.
HopeSpringsEternal
*But T***rue inflation's only 2% or 3% as the Govt. says so!**
wallace
I like a small amount of chocolate after dinner with my fresh fruit.
AramaTaihenNoYouDidnt
Call me romantically "old-fashioned" if you will, but I still buy her favorite chocolate, along with roses and a candlelit dinner on V-Day. That White-Day might work for others - doesn't for me!
daito_hak
What the point of this silly article really?
To say that it’s very easy to make Japanese believe anything (the chocolate given by women during valentine thing), from greedy people totally willing to sell overpriced low quality chocolate?
Elvis is here
The sounds horrible. A waste of good fruit.
Wesley
Great news for Japanese men: They don't have to get anything for women on White's Day either.
Japanese men can use that money on themselves.
Justin F. Kayce
One would think this headline to be obvious with all the articles on declining population. Why would self pleasure and satisfaction be limited to one aspect of relationships?
YGHome3
The name should be changed from "Valentie's Day" to "Neurosis Day".
kohakuebisu
I guess I'm old fashioned but it would be nice to have one day of the year that celebrates romance and not phase it out to make room for a day that celebrates commercial products like chocolate and cakes.
While I do like chocolate, especially those Lindor fondant ones or the Asda chunky fruit and nut bars you can buy in Japan at Seiyu, I would say romance has added more value to my life than chocolate. If I have regrets, it is for missing opportunities for more romance, not eating more chocolate.
wallace
Elvis is here
Jumping in once again. Many chocolates contain fruit. The cocoa seeds used in chocolate are also considered a fruit.
Some commercial chocolate contains fruit and nuts.
Dark chocolate, with its rich, intense, and slightly bitter taste, pairs beautifully with several fruits.
https://www.whitakerschocolates.com/blog/what-fruit-goes-with-chocolate-dark-milk-and-white/#:~:text=Dark%20chocolate%2C%20with%20its%20rich,out%20its%20depth%20of%20flavour.
wallace
Sometimes I make chocolate-covered strawberries with a slight drop of brandy.
"Prosecco, Champagne, Vodka, Rum, White wine, Red wine or Rosé work really well with strawberries. Coating them in chocolate locks in their sweet syrup, which mixes with the flavours of alcohol in every bite!"
https://cafedelites.com/drunken-chocolate-covered-strawberries/#:~:text=Prosecco%2C%20Champagne%2C%20Vodka%2C%20Rum,of%20alcohol%20in%20every%20bite!
Kumagaijin
I don't blame them. Most Japanese men would rather give each other kachos and watch baseball.
SaikoPhysco
My wife won't have to...
RonJB
So does this mean the end of one of the classic anime tropes? What will happen to those high school comedies/dramas when February comes around and they can't show the horror of a clumsy girl forcing herself to learn how to make chocolate for the boy she loves?
Wesley
Hmm, me thinks this was a mix-up.
The boss being very busy and all, probably got someone else to buy the gift and he probably didn't even check what was inside. Could have been a last minute purchase because he had simply forgotten it was White Day.
Maybe the person who got the gift for him thought he was getting something for his wife?
Elvis is here
Then you throw it in the bin, right? I hope so.
Wesley
Ah, yes. The misandrist double standard.
I would have gotten more upvotes if I had supported women buying things for themselves rather than for men.
Apparently, it's ok for women NOT to buy chocolates for men but not ok for men to do the same for women.
smithinjapan
Good on them for not "needing" to buy them for a significant other or not adhering to "giri" chocolate. But a couple of questions remain for this to be truly freeing from the shackles of St. Valentine's in Japan -- why this day? If you really want chocolate, why not buy it any time, especially when it's cheaper. Why aren't they encouraging men to buy it as well?
wallace
Elvis is here
So immature like a teenager.
Another insult. I posted a link for strawberry covered chocolate.
HopeSpringsEternal
Valentines' day is about an expression of care or even love for others - not seeking selfish attention for yourself and sympathy for your many petty troubles.
Happy Valentine's Day Japan!
itsonlyrocknroll
I make/bake my own chocolate valentines gifts cakes, I keep some for moi.
wallace
HopeSpringsEternal
That is not how it works in Japan.
kaimycahl
I guess the Japanese women have finally learned that buying chocolate for themselves is better than getting a pat on the head from some pervert asking "a little girl would you like some chocolate"?
Edmond
Boy. Feminism has spread everywhere.
girl_in_tokyo
EdmondFeb. 13 10:34 pm JST
The fact that some Japanese women buy chocolate for themselves upsets you this much? I count that as a win for feminism.
Jonathan Prin
@girl_in_tokyo.
I am for feminism too.
I would advise for some women to buy a yellow duck instead of chocolate on that day.
owzer
It's not a "win" for anybody but the chocolate manufacturers. Smart marketing resulting in good profits.