Pair of mangoes sell for Y300,000 at auction

BOJ staff should buy full lot to achieve desired inflation target (!)

You know you have too much money when you're willing to pay 50,000 yen for a single strawberry.

More money than sense.

Makes me think I should go into luxery-organic-somehow-super-special fruit growing...

Hang on, they bought them for JPY 300,000 then sold them at JPY 210,000? I missed out on a JPY 90,000 saving??? :-O

300,000? So that makes it 1000 times better than a 300 yen mango?

Sound like the can pay off the Japan national debt if they keep selling enough at this rate!

A great argument for why the wealthy need to be required to share rather than encouraged and admired for their displays of exorbitance.

freakin absurd.

Are there any hydroponic fruit farms in Japan? Josiah has a great idea.

I wouldn't mind if this was a charity auction.

Someone was definitely a couple of mangoes short of a fruit bowl

If you have it, spend it how you wish.

It is unbelievable how much a "man goes" for these fruit. Or maybe it was a woman....

DANG...I got a crop of strawberries commin' in...I better get my bushel butt over there!!

People do not go throwing $3,000 away for no reason. The ones who do these stuns are business people and in this case a department story. Why? Because they realize a lot of savings in advertising, thus increasing their marketability, so they realize potential future increase in sales and savings in advertising. The 3K is then peanuts and is a conduit for big returns. At the same time, they rub the back of the farm that sells the mangoes, by also getting free promotion through the news. It is all about money friends.

I guess I'd buy a bike. But it's their money.

This bit of theater is one way of justifying grossly over-inflated fruit prices at the Japanese supermarket.

A great argument for why the wealthy need to be required to share rather than encouraged and admired for their displays of exorbitance.

They're already set to share 10% via the sales tax on their exorbitantly priced luxury goods. I guess that's never enough though for socialists.

A great argument for why the wealthy need to be required to share rather than encouraged and admired for their displays of exorbitance.

They did share. They spent their money for a product and a company that employs people paid their workers and their workers went out and bought stuff and so on...

I was going to say much the same. Buying a pair of mangos for 300,000 is most definitely sharing their wealth.

Advertising Japan style.

So, if I bite into one of these mangoes will a genie appear and grant me a wish? :D

This happens like clockwork. A company pays $xxxx for a mango/fish/melon or whatever. The media goes wild and forums such as this buzz with people tsk-tsking about how wasteful it is - generating many times the value of $xxxx in free publicity.

Meanwhile the socialists feel the money would be better spent by the government, contrary to centuries of experience to the contrary.

This and the cherry blossoms mark each spring!

So, if I bite into one of these mangoes will a genie appear and grant me a wish?

Biting into a ¥300,000 mango? You already had your wish, Psyops. :-)

What a bargain for the buyer, several million yen worth of publicity for a mere 300,000 yen. A single, 30 second television advertisement costs half a million yen and up, this store is getting hours of tv and press time for only what they paid for the mangoes.

I prefer melons.

Typical Japanese BS with any first of the year type of product. Some one with more money than sense trying to showoff that they have enough money to waste money on some fruit that would go for about $5 in any whole food market in the USA. Why not spend that extra cash on some humanitarian relief and not for some glutton who could care less about anything except their own "oishi so mentality"

man o man, Japan needs the TPP badly, I can buy Mangoes back home that would rival anything Japan produces at a coupe bucks each.

This is media yarase and so entertaing. Advertising and pr is all. Does public really fall for this?

I thought "pair of mangoes" was a euphemism.

£1700 for a pair of Mangoes!!! has the world gone mad?? or it could be cheap advertising? if the company want to get more and better advertising would be to great to invite some of the local very senior people (90+) in to have a free tasting session

Its looks like apple mango. You can buy it cheap when you visit Philippines.

To qualify as a “Taiyo no Tamago” mango, each fruit must weigh at least 350 grams and have a high sugar content.

What a bargain for the buyer, several million yen worth of publicity for a mere 300,000 yen. A single, 30 second television advertisement costs half a million yen and up, this store is getting hours of tv and press time for only what they paid for the mangoes.

Bingo..give Sangetsu a cigar!

More money than sense.

The exact opposite. That's why they are able to buy some very cheap publicity - the whole point of the purchase.

Oh! mango, the pleasure to the taste buds they provide..

Har! I bought 2 packs of delicious strawberries for 250 yen each today.

Hang on, they bought them for JPY 300,000 then sold them at JPY 210,000? I missed out on a JPY 90,000 saving??? :-O

I guess it was for the publicity stunt or maybe since it was the pair for 300K and maybe each one was sold at 210K?

Whether it was just for publicity, are these fruits worth that price? I remember when I was living in the US as a student and the pair of small avocados was 3US$ (360 yen) and it was extreme for me, but since they were avocados from my country once in a while I would give in to eat them once in a while. I was paying mostly the nostalgia of my country when I bought them, after all, that kind of avocado was delicious.

But to jump to a Mango that cost 150K yen or a strawberry at 50K yen? Never seen such a price in my life, although I don't fancy them that much, so it makes me more extreme to me the price, maybe a certain kind of Apple or Pineapple or Easter pears (also known as peras de san juan) but still... i don't understand the ways of the obscenely rich

This year’s must-have luxury fruit is a particular brand of strawberry, with a single berry currently selling for around 50,000 yen.

I wish they would explain this one, though (or is it poor reporting?) "must-have" for whom?

fruit is routinely expensive in Japan

That's pretty misleading, fruit is maybe slightly more expensive but paying $3000 for some mangos is just as crazy in Japan as it would be in the US this is clearly just a super rich thing.

thanks to my hometown where i used to stand under the mango trees during the strong wind and the mangoes used to hit my head ,yellow large mangoes on the ground everywhere

The foreign press used to eat this up in the bubble years. I remember before I first moved to Japan over 20 years ago, a co-worker asked, "But how will you survive there on that salary? Even melons cost $100!"