In an effort to expand upon the "Cool Japan" initiative, a program intended to broaden foreign tourists' knowledge and understanding of Japanese culture and industries, a committee of specialists has submitted a proposal that includes establishing "special English zones" in large cities where English would be one of the officially spoken languages.
Tomomi Inada, the strategist behind Cool Japan, told reporters that the updated and more global mission of "Cool Japan" would be to make Japan a country that creatively tackles challenges that face the world, TBS reported Wednesday. The proposal includes 32 different plans to expand upon the "Cool Japan" initiative.
Specifically, the committee proposed establishing "special English zones," where English would be established as one of the primary languages in an effort to strengthen Japan's ability to participate in international cultural and economic exchanges in the lead-up to the 2020 Tokyo Olympics.
Inada also said that companies within the zones that adopt English as their working language would be eligible for tax deductions, TBS reported.
Another suggestion is to provide funding to TV networks to increase the number of bilingual broadcasts and programs using English subtitles.
The panel also proposed the possibility of creating a new name for "Cool Japan" to be used as a universal communication word sometime in the near future.
Inada told reporters that she plans on submitting her presentation to each ministry in hopes that it will influence their budgetary appropriation requests in favor of the "Cool Japan" initiative.© Japan Today