Tokyo's Shibuya scramble crossing to get huge new advertising screen

What a relief. Whenever I cross there I always think, "This place could really use some more ads."

Finally! If there's anything Shibuya need, it's more ads, noise and pointless junk.

Big waste of money, considering 90% of the pedestrians in that part of Shibuya have their eyes affixed to their cell phones.

We will use ALL the power!

If people are so dead-set against nuke power, stop using so much electricity.

In the aftermath of 3/11, many train stations, shops, etc. cut down on electricity use, but now everything is not only back to normal, but they are using more than ever-for example, Takadanobaba station installed lighted advertising columns (before they just put posters on them) as have many of the other stations around town.

Advertising like this is too in-your-face and something I think many just find annoying and pointless.

ALL the power, we will use!

Lets make the country need more power

Will probably be used solely to spam inescapable Johnny's garbage to the masses...

the same size as a basketball court.

So it is going to be larger than most movie screens? That just seems like a bit overkill...

They finally figured out what Shibuya was missing.

Yeah. Because we don't already have enough advertising, right?

So no one really care about setsuden and the like, eh? Lord the goverment and companies here are insane at times.

Bring it on Shibuya! Loud and colourful this is Tokyo! Love it…

Will they really need street lighting now with the addition of this new monster screen? I would be curious to find out if it makes a difference. I guess it really depends what's playing on all those screens but I'm sure it will be damn bright in that crossing at night.

I wounded if the first add will be for Sony TVs?

'If only they hadn't been standing under the big screen in Shibuya when the earthquake struck..' It is truly a waste of already crowded space and will only benefit the people involved in its ownership and manufacture. This kind of advertising on a massive scale throughout Japan must consume a lot of energy that could be put to better use.

It is tacky technologically fixated hubris...The kind that every so often, nature has a way of rectifying.

I LOVE JAPAN. IT"S AMAZING......

Thinking to get one for my home entertainment system.

"It was made possible by reducing the weight to about three-fifths of a conventional screen."

Um, wouldn't 60% have been easier to say and understand?

I guess the person saying that knows that fractions are really easy for today's kids to understand so that's why it was stated as such... Yeah, I was being sarcastic if it wasn't obvious enough.

I do not care about this new kawaii crap, but make a real basketball court available for kids in a 1Km circle around Shibuya.

Most pathetic crowded and unfriendly place in the world (I used to live there for 3 years… enough!)