Yahoo! Answers has become the latest web service to be plagued by fake contributors in Japan.
Corporate giant Jalux, which operates a popular bento lunch box business out of Haneda Airport, is accused of employing a company to post comments under the guise of a variety of independent web surfers, TBS reported Tuesday. Jalux is believed to have contracted a company to post comments, ostensibly written by objective diners, publicizing its business. The contributions were posted in answer to such questions as, "Where is a good place to eat in Haneda Airport?"
The news follows the revelation that popular restaurant recommendation site Tabelog was also subject to the same abuse last year. The Japanese restaurant information and social review website, which relies on independent and neutral recommendations to drive traffic, had its rankings manipulated by paid review posters.
Tabelog claimed that at least 39 companies were involved in the practice. The companies' business model is based on promising restaurants improved ratings and page views through fake reviews on trusted websites.© Japan Today