Bus boys

Even if you lose????!!! In your dreams, boys. Best of luck

I worry what happens to the team now when they lose. What a pointless ad.

Is the concept of sportsman like conduct too impossible to consider before advertising an ethos you never believed?

Their ad should be: Go South Korea! It would make more sense. lol

Bad motto. Could lead to group seppuku.

Bad motto. Could lead to group seppuku. lolol

Obviously they are not going to commit mass ritual suicide in the traditions of a bygone era. The ad is totally misrepresenting the spirit of a team and their real merits in sportsman like conduct. Media and slogan fatigue makes this a ridiculous parody of any real goals that they do achieve. Too bad.

maybe it should read ... never ties... instead, but although that would be a better joke it is also problematic. Terrible motto

Never give up! Never surrender!

whatever team japan sucks... now, when is south korea playing again?

Imagine if they self-terminate if they lost a match...that'd be true samurai spirit!

So much for being humble. Modern Japanese mentality is gambare, honne and shoganai....

cant they think of anything different than samurai? everything is samurai this or samurai that. I can see why the WBC team is called samurai but these clowns? these guys themselves would hardly believe they are anything like samurai. With their hair all puffed up, out, spiked, and colored, they should name themselves "team geisha".

Imagine if they self-terminate if they lost a match...that'd be true samurai spirit!

They've already done that twice. They scored goals against themselves when they played England and Ivory Coast.

And they couldn't score on goal against Zimbabwe, who only had ONE shot on goal the entire match.

Their slogan, "the samurai spirit never dies," sounds like it was coined AFTER they were eliminated. Perhaps they should think of something more aggressive:

"The Samurai Spirit: We'll chop off your head and use it as a ball!"

The attitude of the second fellow in the picture just says it all for me.

The biggest problem for Japan seems to be the players lack of confidence in themselves. They also sadly have no strikers cpable of troubling defences. They couldnt put a goal past 110-ranked Zimbabwe. But then again, they might just shock the world and win a few games! There are going to be lots of upsets in the Cup - make no mistake about that. Personally - I reckon this World Cup could be South Korea's - it is their time!

I've always felt like pointing out to all these people with "Samurai spirit", that they'd be laughed out of town by Samurai if they hopped in a time machine to pay them a visit. I don't think the Samurai ethos quite covered insecure, nerdy office workers :p

The English font looks like it was ripped off the Lion King video cover, too!

They should have a hypnosis session and have someone repeat this to them and brainwash them into thinking they are samurai. Then, maybe they'll off themselves after they lose. Seriously, who thinks of these stupid slogans?

Samurai spirit?? Ha ha ha. The kitty boys is far more apt....

japan will win it all!

Maybe, maybe not.... Brazil 2, Italy 1.

I'll just be happy if they score a goal ...in the other teams net.

jam sandwich: S Korea next match is a thunderstorm rising in the horizon: against powerful Argentina next Thursday. Now, if they defeat violent Argentines, it will be a benchmark in Asian soccer. My bet: S Korea 2, Argentina 2. It will be a defeat for the Silvers, a victory for the Reds. Japan will beat Cameroon 2-1, and everybody will be happy drinking Asahi Super Dry.

Maybe it doesn't die, but it went into hibernation on Aug. 15, 1945.

They have the "salaryman" spirit of circulating memos for everyone to put their approval, vis a vis passing to each other all the time, with no-one will to take responsibility, i.e. take a shot at goal. Might work in a company advertising pitch, but not on a football pitch.

Desparate Bus Boys. Be little more confident Samurai Blues !

Go Japan team! ♥

"Samurai Spirit" has been misused since the end of the Samurai area to make small people do and accept things they normally wouldn't, from the Kamikaze-Children in WWII to the unmotivated office worker of today. Samurai Spirit is a symbolism and like all symbols its for the simple minded, hence bullsh..