Beaujolais Nouveau released

It is hard to fathom why anyone would be interested in this insipid tasting wine.

Is it already let's get disdainful at people for having fun drinking wine I don't season again?!

I agree with Jayman...Beaujolais is not so a special wine.

But in my home country it is very famous. Especially when the new Beaujolais arrives, there are always big Events and Parties.

But I guess that this year everything is canceled.

Only in Japan this marketing ploy still works. And the price rise is probably one of the promised positive effects of the EU Japan free trade agreement ? Where are those reductions on wine and cheese ?

”Where should we send this crap that no one wants to drink in France?”

”Japanese convenience stores!”

Oh boy. It's that time of year again. IMO, beaujolais is a good wine, but I wouldn't go out of my way to blow a wad of money on it. Actually, for wine drinkers, you don't need to spends so much money to get a great wine. From my experience, I've found some of the Chilean wines to be just as great; even better, for less the price. For me, a good cab sav or a chardonnay would suffice. It just depends on your taste. Don't let ploy marketing interfere with your choice. You only know yourself.

Is this like some sort of coming of age experience? Does France go through this every year too?

When I lived in France, many years ago, Beaujolais nouveau's popularity was that it was a reasonably good tasting wine available for a very short time that was incredibly cheap. That was always the selling point - it was a particular favorite among students who could get drunk for next to nothing. Older and more sophisticated drinkers usually didn't touch it.

It was a lot of fun, though - or maybe it was just being young.

Only the Japanese market is buying this.

I still have the bottle I got from someone something like 8 years ago.

Don’t ever call that wine, je vous en prie. lol

The look on that foreigner's face in the TV screen between the two guys says it all.

When I lived in France, many years ago, Beaujolais nouveau's popularity was that it was a reasonably good tasting wine available for a very short time that was incredibly cheap. That was always the selling point - it was a particular favorite among students who could get drunk for next to nothing. Older and more sophisticated drinkers usually didn't touch it.

It was a lot of fun, though - or maybe it was just being young.

Yes, I hear you. When I traveled through France back in the day, many young people bought that wine, and yes, it was really inexpensive and fun to drink. It was was an easy to get drunk on that, too.

Great to see the annual bashing of BNV in full swing.

Yes, I get the argument that it is expensive for what it is. The reason is that it is all air-freighted in, as opposed to reefer shippers.

Yes, I get that there are probably better bangs for your buck in the sub-1,000 yen selection at your local 7/11.

But, for many true wine lovers it is the first chance to taste (and get a feel) for the 2020 vintage. I will try it for that reason alone.

More importantly, it is a bit of frivolous fun, and with all the stuff we have had this year, shouldn't we celebrate a bit of frivolous fun?

Stay home - stay safe