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© KYODOSquare watermelons
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Nippori Nick
Consumerism at it's most unattractive level. Watermelons that cannot be eaten at a super-expensive price.
Anyone trying to sell those in North America (or Europe) would be laughed right out of the room
TaiwanIsNotChina
Explain to me how an otherwise normal melon is worth $66.
Moonraker
Sounds like an abuse of watermelons.
Chico3
Good grief!
nothisrealname
A couple of years ago, I was in a supermarket where they had one of these on display. Everyone was looking at it in awe. I thought it was a great PR thing for the supermarket. That's the point of these things, I was told, by a stranger. "Nobody's going to buy them usually. Businesses use them to bring people to their stores." Good idea! I'm glad I was able to see one, and bought some stuff at that store.
Aly Rustom
No doubt. 10,000 for a watermellon?? Highway robbery!
Geeter Mckluskie
"Explain to me how an otherwise normal melon is worth $66."
Sure...the same reason a colourless stone, carbon is worth upwards of hundreds of millions when cut and polished. Because there is a market for such things.
"Anyone trying to sell those in North America (or Europe) would be laughed right out of the room"
Likely by someone wearing a rock on their finger for which they paid thousands. Some American paid $12.6 million for a baseball card...lol
Gaijinjland
It’s worth every penny, I’m tired of fumbling with round fruit!
Geeter Mckluskie
These types of exclusive fruits are most commonly used as gifts between business associates as a show of appreciation for their cooperation and affiliation. It's a cultural thing that most foreigners don't get. They symbolize the care and attention to detail that is a reflection of their business relationship. The average cost of a dozen roses in the US is about $80~$100. The roses are dead and thrown out in less than a week. Their value is in the symbolic gesture they are imbued with that the receiver understands as a show of love and care.
wallace
Expensive rubbish that can't be eaten. Just dumb.
Moonraker
Thanks for your explanation, Geeter. It's great that some foreigners get it, eh?
Geeter Mckluskie
"Thanks for your explanation, Geeter. It's great that some foreigners get it, eh?"
Clearly, most don't.
wallace
Square watermelons are a very recent event so the gift-giving tale is BS. They have been produced for about 45 years.
You might as well sell a well-wrapped empty gift box.
Moonraker
As a matter of interest, Geeter, would you feel love and care if you got an inedible, cube watermelon?
Moonraker
Perhaps the box they were grown in could be made so that the watermelons came out like a big green dice, then at least they would have a practical use.
TaiwanIsNotChina
Those things you mentioned are very rare, in some cases unique. Almost anybody can grow a watermelon in a box.
Geeter Mckluskie
"Those things you mentioned are very rare, in some cases unique. Almost anybody can grow a watermelon in a box."
I suggest doing so... 300 cubic watermelons ¥10,000 a pop would bring in a tidy sum. That said, you side-stepped the salient point which was...there is a market for such things.
Geeter Mckluskie
"As a matter of interest, Geeter, would you feel love and care if you got an inedible, cube watermelon?"
No, but I'd be thrilled to receive a dozen roses
wallace
They are grown in square glass jars.
MilesTeg
Hahaha!! Paying that much for inedible food!! What a bunch of fools!! Hahaha!!
MilesTeg
That carbon stone and baseball card are investments. They can be resold and you regain your capital plus profit. You realize that you can't do that with a watermelon. LOL!
As for it being a business gesture with 'love' involved.....companies need to cut such useless and expensive expressions of 'love'.
WA4TKG
You can buy a bigger one in the US for less than ¥1000…ridiculous price
Geeter Mckluskie
"That carbon stone and baseball card are investments. They can be resold and you regain your capital plus profit. You realize that you can't do that with a watermelon. LOL!"
Maintaining a good business relationship with a client or a partner is also an investment.
"As for it being a business gesture with 'love' involved.....companies need to cut such useless and expensive expressions of 'love'."
I was referring to roses...
Geeter Mckluskie
@wallace
I suggest the following article: https://www.buzzfeed.com/kevintang/inside-japans-most-insanely-expensive-fruit-parlor
Regarding your "gift giving tale is BS" contention. I suggest this article in which a luxury fruit retailer in Tokyo (which has been in operation since 1834) claims that 80~90% of their products are...and I quote directly from the horse's mouth "are bought as gifts as it's customary in Japan to give high-end fruits as presents for formal occasions like weddings, business transactions, and hospital visits."
MilesTeg
You wrote that Japanese buying square watermelons that are inedible is the same as Westerners buying diamonds and baseball cards. Considering that those who buy square watermelons aren't doing it solely as corporate gifts, they can't be compared as diamonds and baseball cards have a resale value while watermelons don't.
Further, even when used as corporate gifts, they can't be looked as a pure investment as the receiving company may decide to not continue doing business regardless if they received a gift. Their decision to continue doing business or not is based on a myriad of factors with just one of them being maintaining good relations.
Geeter Mckluskie
"You wrote that Japanese buying square watermelons that are inedible is the same as Westerners buying diamonds and baseball cards.W
No, I did not write that. I used diamonds and baseball cards as examples of things which have an artificially inflated value. That's not quite the same as buying A for B. The buying of such fruit is for the purpose of "giving" the fruit as a symbol of care.
"they can't be looked as a pure investment"...Such gifts are still "an investment" in terms of maintaining a good business relationship.
"Their decision to continue doing business or not is based on a myriad of factors with just one of them being maintaining good relations."
Yes...indeed...one of them being "maintaining good relations"
therougou
Why even bother wearing a mask if you can't wear it properly.
1glenn
OK, a cubic watermelon is amazing, but how many of them can they sell at 10,000 yen each?
Luddite
Stupidly expensive food products that can’t be eaten. Our species is doomed.
Patricia McGrogan
Great that someone has got the idea "boxed off" lol.
MilesTeg
You're comparing apples to oranges. Whether high or not, diamonds and collector baseball cards have a tangible value that is not artificial. You can sell them and recoup their value after a variable amount of time. These watermelons are not only perishable but inedible. They don't even have value as food. Even as a gift, they have no true actual value because they're not a guaranteed investment. They're hit or miss if they play any role in continuing to do business or not. They're value is completely artificial. But go ahead and continue to have an obtuse and ignorant take.
wallace
Comparing melons with rare diamonds is taking the pip.
Geeter Mckluskie
"Comparing melons with rare diamonds is taking the pip."
OK...Wallace. How about roses? That die and are thrown out in less than a week...roses that cost the same as the melons in the article.
wallace
Geeter Mckluskie
I have never paid ¥10,000 for roses but I'll take the roses over the melon and my roses last 2-3 weeks.
Nippori Nick
No it is not...buy them at Costco or a grocery store.
Geeter Mckluskie
"No it is not...buy them at Costco or a grocery store."
I think you misunderstand the concept of "average"
Geeter Mckluskie
"I have never paid ¥10,000 for roses but I'll take the roses over the melon and my roses last 2-3 weeks."
It's not about you, Wallace.
Google the average cost of roses in the US. Never mind, I did...It's $80. What is the dollar/yen exchange rate?
It's currently 144.48 yen per 1 dollar.
wallace
Geeter Mckluskie
You asked me a question, which I answered. You made it about me.
"OK...Wallace. How about roses? That die and are thrown out in less than a week...roses that cost the same as the melons in the article."
Certainly, nothing to do with the price of roses in the US.
Moderator
Back on topic please.