An itasha (literally painful car) is a car wrapped or painted with graphics so extreme that it is painful to look at. This one, seen in Nagoya's Moriyama Ward on Saturday, is covered with the Japanese virtual YouTuber Sakura Miko.
© Japan Today
A 'painful' car
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Hiro
That's real art right there. Only shame is that is very expensive to do this otherwise we see way more of them.
GreenPeas
Whaddabout noise though? It's easy enough to look away from a brightly painted car but not one with speakers that blast out some message with a decibel count high enough to burst one's eardrums. These itasha roam my neighbourhood on a regular basis :(
James Rogers
Although I'd never do this to my own car, I do appreciate the artwork and effort they put into laying out the design on the car. Some of the sexy anime ones can be quite cringe-worthy, though. Certainly girlfriend repellent. Lol.
ak
Can you even pass shaken when the wrap covers your windows, or do they re-wrap it every two years?
Xachan86
Very strange non-article. No writer's name, no real explanation :
1 - I've always heard that "itasha" was the nickname for "italian car" (itarian sha, like Ferrari or Lamborghini), like amesha is the nickname for "american car" (ame sha, like Ford, Dodge or GMC)
2 - In what aspect this kind of car is "painful to look at"?? Apart from a taste point of view, which is personal and certainly not a generality. The only "painful cars" I can think of are those making way more noise than what is permitted and are never stopped by the police for this problem. Which is not surprising, since japanese cities are real "painfully noisy territories"...
owzer
"itasha" can also be bikes. But don't do an image search for "itasha bike gas" and look at the first photo!
Noriyon73
Can you see it in your mind if you close your eyes? Can you remember it a week later when you see another? Can you describe both of them to friends? Mission accomplished!