Actress and TV personality Rei Kikukawa, 32, appears in an ad for Warner Home Video, promoting Blu-ray discs. The campaign is using Kikukawa's first name as a pun, with the catchphrase Blu-rei.
© Japan Today
Blu-rei
©2025 GPlusMedia Inc.
Actress and TV personality Rei Kikukawa, 32, appears in an ad for Warner Home Video, promoting Blu-ray discs. The campaign is using Kikukawa's first name as a pun, with the catchphrase Blu-rei.
© Japan Today
53 Comments
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bamboohat
nice
Sarge
Blu-rei is hot.
my2sense
JT the fashion magazine. I am starting to feel like a chick.
some14some
desirable !
TheRat
Typical, typical. As much as I am pleased that corporate Japan is catering to my lower sensual desires in promoting gender "bait" in order to try to sell things, I have to ask, what about pandering to women too! They are just left out in the cold. If these corporations had any kind of sense, or women at the top, they would promote a girl and a GUY as "commercial bait" instead of just a girl. Just saying!
herefornow
Gee, how original -- painting someone all blue. I'm sure Blue Man Group is flattered by this imitation.
nath
pretty obvious Avatar reference I would say
TumbleDry
Smurfette!
HeyLars
If Blu-ray will make a person's skin tone look like that, we might all be better sticking with VHS!
chuckers
I wondered what happened to her. After she left the Sunday news programme on NTV, she sort of just disappeared.
borscht
The Rat, Are you hoping for Ray Romano to appear in blue for 'Blue-Ray'? If Ms Kikukawa would smile, I think it would make for a better commercial. As is, fear is the first emotion.
Badsey
What's up? -that pic is not high-Def.
GW
its giving me the bluuuuues
DerekJ
And I thought the green chick in Star Trek was hot....
goddog
hot
cactusJack
A quick 'n dirty PShop.
Mexicanish
She looks like a night elf.
nedinjapan
She looks frozen and cyanosed in this blue! May i suggest using Japanese pronounciation of L becomes R, calling it Brew Ray, and showing some Brew-ed Beer instead? Beer is good when cold!
terebiko
Some people are just not getting it. Her name is Rei (pronounced ray) and she is blue. Get it? Blue Rei. Blue Ray. Whatever, she looks good with or without blue paint. Recently purchased a blue ray recorder, and have regretted it a bit. One reason is the cost of the raw dvds. The other being that there are still a lot of people without blue ray, so I can't lend some of my friends dvds of TV show I recorded. I wonder how many people currently own a blue ray recorder/player?
norinrad21
Avatar coming to a cinema near you
WilliB
Is she auditioning for a job in the Avatar sequel?
nimbus
She looks cool.
IchyaWarFare
For the "typical" JN woman, she will see this and think it is cute. That is how they are reeled in. Remember, everything has to be cute to sell.
We got it...just don't care.
That is the part that most guys care about.
noirgaijin
I see she's still putting that engineering degree to good use!
masterkun05
I like it. Cool steel blue. Perfect for the product. Nice work of art.
Derelict
Wow, great gender bait, I can't wait to go out and buy a $150 blue ray now that I saw a beautiful woman painted blue and wearing a non revealing outfit. As for using a woman to try to sell blue rays, they obviously know which gender is more likely to buy their products.
blvtzpk
Oh, what skinny arms you have Rei! I think she's nice looking, but a bit too much on the thin side for me.
Junnama
Freaky damn picture!!
sillygirl
looks like a really slim blue hawaiian popcicle.
smithinjapan
Interesting picture, and a good add, though the grey crap going from her neck to waist was a mistake. Nice frame on this young lady.
HawaiiMan
She is quite alluring with that pigment.
IvanCoughalot
Smith - that's a good point. This pic would be more accurately entitled "Grey Rei with a blue dress on".
Or is my eyesight going?
KyokoSmile
Horrible version of a Na'vi-wannabe...yuck!
Mikanojo
For a person who appreciates artistry, the silver intricate bead-work cascades as a metal waterfall over the shimmering blue dress, down into the pool at her hips where after splashing over the belt of stones, more crossing beads spread out like ripples in a pond. There is a deeper artwork here than just the obvious 'blue-Rei' joke and the oooh look a sexy girl! "grunt". The fact that new tech is always thought of as big-boy-toys is not a shameful thing so there is no shame in the marketing here; sex is used to sell everything to men on an instinctive level and sales figures prove that men like our figures ^^ but for women there is also appeal in this photo. Rei stands in a pose of confidence with an expression of daring.. she whispers to us 'take it; this tech is something we too can claim for ourselves.'
YongYang
Blue Ray is so overhyped, priced... get an HD-compatible DVD player is that is equipped with either a DVI (Digital Visual Interface) or HDMI (High Definition Multi-media Interface) connection. This connection transfers the video signal from the DVD player to your HDTV via the same type of video connection in pure digital form. In addition, this type of DVD player also has an what is referred to as "upscaling capability" and mine cost me... 8000 yen. Clear, crisp and beautiful.
usaexpat
Yep, hot in blue too.
5SpeedRacer5
She should smile a little more. She looks, I dunno, kinda blue.
5SpeedRacer5
Actually, she looks shopped. I have seen a few shops in my time, and I can tell by a few of the pixels that this is not makeup.
tokyotom
but now warner is offering great prices in japan on blu ray all coz of Rei-chan!
Yumimoto
Another pointless japanese bimbo news on japantoday... The add in itself is really no big deal. They didn't think that much to make it. They just paint her in blue cause blue is fashion since the movie Avatar.
OssanAmerica
The Blue Man Group was first formed in 1987. DC comics had already published The Watchmen with Dr. Manhattan in 1986. For those of us who can recall, the first Star Trek TV series 1966 had a few episodes of all blue and all green characters in them.
OssanAmerica
Kikukawa Rei graduated Tokyo University with a degree in architecture.
Smythe
Sorry but I have to go my the comment of Junnama. I take it there is some meaning of others, like possibly a movie or whatever, but not to me.
kumasan1969
What an oyaji to think up of this idea!
OssanAmerica
DC comics published Dr Manhattan a year before the Blue Man Group was formed.
TheRat
At the end of the day, this is the WORST kind of advertising there ever is. It is "Hey, look at pretty girl. Now, associate that "beauty" and then buy our machine!" I mean, like WTF! This is so 18th century that it defies the imagination. If they were selling the girl, I could understand it, but this "association" between me looking at a girl and then going out to then buy the machine is so freakin weird. Stupid old Japanese executives. No wonder most of these companies are going bankrupt! They are wasting the money on stupid ads and after the work hour parties.
WilliB
Yumimoto:
That "bimbo" has an engineering degree from Tokyo University, the most prestigious uni in Japan. How about yourself?
Here is hint: Looking hot does not equal "bimbo".
techall
I'd do the blue.
kumasan1969
The Rat, you haven't seen the posters by Tokyo Police dept. have you? they are a lot worse...
nath
this ad works. i want blu rei now too (^_^)
blunderbuss
She looks pretty enough, but a smile goes a loooooong way, Ms. Blu-Ray Sweetie.
(Of course, maybe it was the photog's decision to use that pic and not hers...)
blunderbuss
I agree, I think all hot young women should appear in ads wearing only a coating of computer-generated chocolate flowing off their supple young thighs, like Erika Sawajiri.
spankmaster5000
yumimoto "bimbo" means poor in 日本語 and i am certain this Miss Blu Rei is not a bimbo. by the way fellas... this hot blue little # will give us the worst case of blu balls ever.