Okinawan actress-model Yu Yamada launches Uniqlo's new summer line-up of bratops. Yamada, 25, takes over from actress Chiaki Kuriyama as Uniqlo's new "Bratop Girl" and will be appearing in an ad campaign. The bratops range in price from 1,500 yen to 2,990 yen. Uniqlo says it sold nearly 9 million bratops at its stores in Japan and overseas last year.
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40 Comments
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Badsey
I can see where these are popular and the product makes sense at a fair price.
tokyotom
too cute, not sexy enough, but i will take it
rubytree
Nice! But I'm told girls(in Tokyo, especially) are embarrassed to be seen shopping at Uniqlo stores...probably because of low prices, I guess.
some14some
Flat - Bra Wars ? not in Japan.
combinibento
"Bra Wars"? Little over-ambitious with this title, aren't we? Let's not make a mountain out of a molehill here. (A fitting idiom under the circumstances.)
caffeinebuzz
She seems to be keeping abreast of this fashion ;)
gaijinfo
Uniqlo is good stuff, I got plenty of it, but I can see how the fashion/brand conscious would shun such riff-raff garb.
Good way to tell if you're girl is a snob or not, ask her how much stuff she owns from Uniqlo.
my2sense
I have lost track of actress-models here... and rubytree very true and lets not forget the no shame madness for 1000 yen grab bag days at depatos, 100 yen shops and McDonalds ; ).
meloveulongtime
ahhh another beautiful lady on JT...keep 'em coming
stevecpfc
To be honest i find her batters.
masterkun05
Yer those girls from Okinawa are really pretty. Little bit like the Maori girls from NZ. This one is gorgeous.
LoveUSA
They should find a woman with real breasts to advertise their bra products so we can see how these clothes look like on real women.
chotto
She's cute!
kirakira25
These might be selling well but I guarantee they will be worn under a loose fitting kaftan up to here and down to there. Japanese women are so beautiful - why do they cover themselves up so much? At least, their top half. And I wouldnt mind so much, except they then spend the whole summer throwing evil looks at me because I dont cover up so much. It`s not my fault I have boobs! Accident of genetics!
herefornow
Are those legs or tooth-picks? Sorry, but as a company that has great influence among young women, Uniglo should be socially responsible and find models who don't promote the ultra-thin look. It is not healthy and eating disorders here are on the rise.
masterkun05
@LoveUSA..............yer she aint obese.
goddog
lovely toes
meloveulongtime
herefornow...she is better than some fatty....J-women aren't too thin...western women are just fat...somehow I do not think fat on the bones is healthier than a nicely toned body...
ivebert
These clothes sell for: 1,500 yen to 2,990 yen. Made at 150 Yen to 299 Yen in China
PROFIT!!!
WilliB
Yu is too skinny... she needs to eat some of those Ebiburgers.
fukuyama
nice photo. JT pls post more this kind of photo.
I love Uniqlo products. Affordable and have certain quality!!
Most important, Japan design at least.
TSRnow
Bra-tops are the perfect item for the majority of the Japanese girls. They are definitely too skinny.
kirakira25, are you sure they are evil looks? Probably more like envy...
masterkun05
She is perfect. She is not too thin.
mrhog1234
How about a braless top. Remember the 60s.
cactusJack
I think a BRATOP would do little in the area of support for a "large" breasted woman. So is this product exclusively designed for the "smaller" breasted woman?
sillygirl
she got anything to put in the bra-top???
kirakira25
TSRnow - bit of both I think. Last week I walked past a couple and they both gawped at me. I looked back after they had gone past just in time to see the woman bash her boyfriend around the head! The problem is, I can`t hide them - they are there and I find wearing big baggy tops or high cut necklines just makes you look bigger.
By the way I think Yu Yamada looks fabulous - she is not skin and bone at all, she is just tall and thin, but she looks healthy to me. It is getting to the point where anyone slim is accused of having an eating disorder. I get asked all the time if I eat properly and I am sick of it.
Bholder
skin and bones alright. more leg extentions plus some squatting please
islandview
ooohh. I thought it said "BRAT OP" and wondered who they were marketing clothes to.
UNIQLO is on a growth spree and very popular now which is great. And using an Okinawan spokesmodel >> it is nice to see Okinawa get some respect.
azzassa
dude, the chick's a flaming hottie. so cute too. great choice Yanai-san. just an angel
my2sense
My wife had the same build and looks at 25... She looked the same literally... flashback---standing on a beach with that cute grin.... trust me boys... they fill out nicely at 35 and keep the same face. Note-(healthy ones without the cigs, loozers and boozers).... ; )
Norcalmike
Nice legs!!
masterkun05
she is so cute..........and look at the shoulders. These people populated New Zealand. U can see it in language and the names. Go the Warriors.
KyokoSmile
at 164cm and 55kgs, uniqlo clothing pretty much fit me alright but I'm not very sure about those bratops..hmmm what if they are like AAA cup or something like that?..LOL
marushka
Sorry, but she looks ok, nothing special-imho
SilverStar
LoveUSA--Not all "real women" carry a lot of fat on the chest region (or even hip region). Either you carry too much or not enough. There is nothing you can do about genetics.
usaexpat
She's cute, I'm a leg man so lack of double D chest is a bonus in my book. She's built like my wife but taller.
Nessie
Bratop girl? Where else would you put one?
Ninjazilla
she used to be so hot...then she got that terrible softball pitcher style haircut...sad
blunderbuss
Paging Saori Hara, Saori Hara; please report to Uniqlo immediately please...