picture of the day

Buy California

21 Comments

Three vegetable sommeliers pose at an event for the "Buy California Marketing" campaign held at Tokyo's MLB Cafe. The Japanese media has coined the term ''vegetable and fruit sommelier'' for people who have expertise in such products and help consumers understand the intricacies of selection, storage, preparation and nutritional value.

© Japan Today

©2021 GPlusMedia Inc.


21 Comments
Login to comment

Left one looks like the manager.

Middle oine looks super-nervous.

And the right one... well.

0 ( +0 / -0 )

I wonder if this campaign is anything like that clever one they did with Arnold Schwarzenegger saying "Nandemo arifornia."

0 ( +0 / -0 )

how much are they charging to buy California?

0 ( +0 / -0 )

Who wants to let them know that there is really no such thing as a vegetable sommelier?

http://en.wikipedia.org/wiki/Sommeliers

0 ( +0 / -0 )

A vegetable sommelier?? Now that really makes my day :)

0 ( +0 / -0 )

and where are the meat sommeliers? and the fruits sommeliers? and the beer sommeliers? and the mineral water sommeliers?

I say send them all to the school of common sense sommelier

0 ( +0 / -0 )

"Buy California"... from Japanese people!

0 ( +0 / -0 )

God, I hate it when the Japanese misuse the words "sommelier" and "charisma." So annoying!

0 ( +0 / -0 )

First off, by defition a 'sommelier' is by definition a wine professional. So a 'vegetable sommelier' is an impossibility unless you are discussing some sort of vegetable wine?? Only in Japan.

0 ( +0 / -0 )

combinibento: yes, i wanted to say the same, i really dislike when people try to use some words meaning of which they just ignore, so cheap show off

0 ( +0 / -0 )

Am I the only one who is spurised they didn't call it "The Buy California"?

More annoying than the misuse of "sommelier" and "charisma" in my book. Stick a "the" on the front for the sake of it!

0 ( +0 / -0 )

@MrDog.....and then they forget to add it when they need to!

0 ( +0 / -0 )

And next year - Best Sommelierist!

It has to happen...

0 ( +0 / -0 )

its only just dawned on arnie and co the ious need to be paid eventually

0 ( +0 / -0 )

Or "Buy Lets California" HAHAHA

0 ( +0 / -0 )

Want to be certified as a vegetable and fruit sommelier...

Only in Japan http://www.vege-fru.com/en/whats_vf/index.html

0 ( +0 / -0 )

Where are the French speaking persons on this forum? Sommelier is for male persons only, the female one is called Sommeliere...now how to write it with katagana ...?

0 ( +0 / -0 )

“Buy California Marketing” campaign

That's either bad editing or bad PR. I'm not sure which.

0 ( +0 / -0 )

"vegetable sommelier"

That sounds like a great job!

Where is Arnie?

0 ( +0 / -0 )

Bad editing, for sure. The "Buy California" marketing campaign must be "The Governator's" latest attempt to get the state's finances out of the red.

0 ( +0 / -0 )

Left one looks like the manager.

Middle oine looks super-nervous.

And the right one... well.

The ladies look fine.

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites