Free for all

At least that's original ! (and in the rain -practical...)

Not really that original.

In Europe they often have similar promotions with the exception that the Shoppers are all in the Buff. See those pics often in my hometowns newspaper.

That brand is pretty well-known for their fun events. I once went to a fashion trade show and they did not only have a DJ at their booth but served cocktails and fruit salad - the male staff was shirtless and the female staff in bikini tops and hot pants. Party on!

Desigual is a cheap Spanish brand well know for its advertizing but also for its poor quality.

Too bad they were not giving away free cheese burgers. Most of the guys in the picture could certainly use them.

Must have smelled awful with so many sweaty, swim suit wearing people in close contact with each other.