Women drink cups of Kirin's frozen beer at a beer garden in Tokyo on Tuesday. While Japan struggles to generate enough electricity to keep air conditioners humming through its steamy summer, brewer Kirin is offering relief - a pint of ice cold draft beer topped with frozen froth. See story here.
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LH10
awesome!!!! I WANT!!! and i want her lol
Fadamor
The machine they use froths the beer, drops the temperature way below that of the beer in the mug. Then it gets dispensed on top of the beer like soft-serve ice cream.
Wanda-kun
I'd check to see if that's really beer or just "near beer." Normally, if you freeze beer, the water and alcohol separate because they have different freezing points just as if you boil/cook with liquor, the alcohol evaporates long before the water.
T-Mack
Sounds fun, I bet it would go good with some takoyaki. I dont know but I would try anything once. kampai!
Snolygoster
Sign me up! If I knew which beer gardens in my area had one of these machines, I would go out of my way to go there. =)
Elbuda Mexicano
I am from one of the hottest parts of all Mexico, summer means of 50 degrees celcius, I guess maybe about 130 degrees Farenheit?? Anyway, in my part of Mexico we LOVE COLD BEER and cold anything during the horrible summers so this so called Japanese cold beer may not even be cold enough for my part of Mexico, but hey, I want to give it a try here in Japan!! SALUD!! Kanpai!!
Fadamor
It gets worse. At the local Mexican restaurant I frequent, Corona Beer has an attachment for their bottles that holds the bottle upside-down in a Margarita glass. As the customer empties the margarita to the point where the mouth of the Corona bottle is exposed, the bottle starts emptying into the margarita glass.
http://guyism.com/wp-content/uploads/2012/05/Corona-Rita.jpg
Guza!
looks like a cute drink xD
JohhnyGlitterball
Looks ok for a quick drinkie while out, no harm to it and a talking point i guess.
ikkoikki
OK, it's a gimmick, that's the World we live in. And if you don't like Japanese beer, don't drink it and please stop complaining.
thesedreams
My guess is that a freezer keeping beer foam frozen and a refrigerator keeping beer cold for say 30 people will use less electric than multiple air conditioners keeping multiple offices cool for those same 30 people spread out over the city. If you can convince those people to stick out a 28 degree office for the reward of a frozen foam topped beer, you have saved a bundle.
Serrano
"The regular Kirin beer is so bad"
It is not.
Nessie
Kirin Ichiban Shibareru.
REMzzz
There's a party at the beer garden, and urine..-vited!
Sorry, couldn't resist.
bookowls
It irks me that every year here, they promote cold alcoholic drinks to combat feeling hot! Drinking alcohol in hot weather, especially in the sun, without hydrating yourself with plenty of water too, is one of the most dangerous things you can do!! If you must drink beer during the day when it's 36C - 45C outside, be sure to drink plenty of water to avoid dehydration. Trust me, been there, done that, it's not pleasant!!
nath
I thought alcohol can't freeze! Sounds like a nice refreshing drink but the opposite is true. Drinking something ice cold with alcohol on a hot day is dangerous. Consult a physician and see what he/she says.
Thunderbird2
Can't stand beer but this is a nice photo of a lovely young lady enjoying a cold drink... Another great photo.
Makes a change from a Ned swigging Tennents from a can on a street corner.
Tamarama
Miserable bunch of buggers, some of you lot. The Japanese try something novel and a little different and you all can't wait to pull out your bashing sticks and go to work. Some of you need to have a good long hard look at yourselves and ask why. Seriously. And you might not like the answers.
JA_Cruise
nice pic, gotta get me some of that frozen froth!! looks delicious thanks to the cute girls!!
oberst
excellent pic of cute girls, who cares what it taste like !!
nath
Thank you. I didn't realize.
tinky1
If Kirin want to generate less electricity, why dont they remove all their vending machines that never seem to be used but are chilling / warming and lighting all day long .....
sourpuss
bicultural, I'm not a fan either, but I drank one last Friday after not having had one for 5 years, and it tasted pretty damned good! It's a good once-in-a-while beer.
For all the critics above, maybe you need to kick back and have a cold one. Chillax!
bicultural
I think some people are misunderstanding this product. The beer is not frozen, the foam is. By the way I am not a fan of Ichiban shibori. Kirin Lager is much better.
DentShop
Something cute for the ladies. Drink up!
nath
Oh, yeah. I will tell you something about ice cream. Used to make loads of people sick when it became commonplace. But they kept serving it. Talk about making no sense! Even back then, I doubt frozen beer would have gotten any one sick. That would have been sense.
nath
You cannot see the sense in having something frozen to lick when its hot?
Yeah, someone probably said the same thing when ice cream became common!
I think freezing will kill remove the carbonation, something that is important to beer. But since I have not eaten it, I will not judge it too harshly.
some07791
As many people are saying: reducing the temp removes some of the nasty taste from these industrial beers. If you need to chill it that far then something is being hidden...
Mike DeJong
It'll probably be better than the ice cold red wine served at most Tokyo restaurants.
Ben Jack
To each their own. I don't think this is mine.
nisegaijin
Actually.... that looks good. where's this beer garden? i'm so there!
did you know that your Cessium 134 and 137 is extracted from human body with sweat and urine? Beer is the cure.. again!
nath
nothing more attractive than a cute girl drinking a beer!
OMGhontoni
Wasnt there an Asahi beer being sold in Ginza the other year at about something-below-zero? I dont know what it tasted like - couldnt be bothered to stand in the hour-long queue for it outside the store, but I did wonder what it was like. Did anyone have it? Was it good?
OMGhontoni
The colder the beer the better.
Absolutely agree down to 1 degree, but I draw the line at frozen. It just takes the taste away.
Dennis Bauer
i thought you get an headache after drinking beer, not while drinking it.
Ivan Coughanoffalot
That is an excellent picture of two young ladies enjoying a beer.
realmind
If you do not like it then why do you have to buy and drink?
Ivan Coughanoffalot
I particularly like the way it's served in a thin plastic container so it will start getting warm as soon as you touch it.
But why think? I looks cute so the hordes here will lap it up. Pity Japanese beer tastes like fizzy urine.
mrtestsworth
Why not?...can't taste any worse than it already does. Industrial Japanese beer and it's lame marketing really is appalling...
gogogo
Ice in beer tastes great, I just hate the icecream look.
nath
I love cold beer, but please do not give me any head on it. I am paying for the beer and not air bubbles.
Henry Geßner
That's what I love about Japan, man ... It makes absolutely no sense, but who cares if there's something that is crazy enough to catch some attention. Nicely done. I as well don't want to spoil the party!
Wakarimasen
I like the ecstatc look on the closer drinker's face.
paulinusa
Not a bad idea for drinking beer in hot weather, especially outside.
sfjp330
papigiulio Jun. 06, 2012 - 08:44AM JST. Please Kirin stop ruining beer.
The regular Kirin beer is so bad that by freezing their beer, it will diguise the taste and taste less of a manure.
nath
The colder the beer the better.
papigiulio
This looks like a friggin frappubeercino. looks ridiculous. Please Kirin stop ruining beer.
Tamarama
Great Idea! I want one.
Serrano
What's really funny is Kirin claims this frozen froth keeps the beer cold for 30 minutes, longer than the average 22 minutes it takes to finish it. I would think these women can finish these beers in less than 22 minutes. I know men who wouldn't take much longer than 22 seconds to finish a beer.
Probie
We all know this will be all forgotten about by next year. This years fad will have ended by October.
ultradork
Nice gimmick and lots of people will fall for it. When beer is too cold it loses all its flavor but why spoil the party.
Maria
And how exactly did Kirin make this without using more electricity?