Celebrity Aya Sugimoto, 40, takes part in an anti-fur campaign by the People for the Ethical Treatment of Animals Asia Pacific (PETA) in Tokyo on Wednesday afternoon. Her photo is scheduled to be used in PETA's upcoming advertising campaign in Japan, according to Jason Baker, director of PETA. Sugimoto said, "When I think of those poor animals, it's no big deal for me to be naked in an ad. A woman can be gorgeous without real fur." Asked about leather products, she said she still continues to buy them because "leather production is different from fur production." However, Sugimoto said she has never visited fur production facilities but had seen photos and movies of them on the Internet.
© Japan TodayAya Sugimoto
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78 Comments
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alladin
Does she have a skin problem? Her skin does not look so great to me.
Mikhail Mozzhechkov
not bad for 40!
onewrldoneppl
tattit742
Actually I was surprised to see comments about how skinny she is because...my first reaction to the picture was that she looks healthy and not all skinny, Her legs aren't stick thin, she has some stomach and a full behind. Shes average for a japanese woman her age!
ambrosia
She's pretty but - eat please! A tofu burger, bean salad, something. Those arms look like pins and her shoulders are non-existent. It's good that she's not overweight but a little more bulk and muscle wouldn't do anything to deter from her looks, in fact they would help them and help prevent osteoporosis.
mindovermatter: Yes, you do see more overweight young Japanese nowadays but you also see more of the other extreme. In fact Japan is considered to have some of the highest rates of eating disorders in the world. Not a day goes by that I don't see at least two or three girls who look to be on the verge of death as well as any number of young men who don't appear to have an ounce of fat -or muscle- on them. Obviously Ms. Sugimoto doesn't fall into that category but I still say she could stand another 5 kilos at least. The pose is making her look curvy but standing up straight a woman that skinny is not going to have any natural curves.
Alphaape
Like a caption under a photo I once saw under a beautiful woman once said: "No matter how fine she looks, some man, some where, is tired of her c**p."
In other words, all that glitters is not gold.
She is pretty though I must admit.
MrMukatsuku
So, when is she going to shave her head?
DBC
I wonder if she drank a lot of prune juice before this pic?
NexGen
Thats it, im dumping my girl and getting me an old bag!
mindovermatter
Skinny...No way... She's probably a few kg up on most models her age...or most models for that matter... Definitely not fat, but certainly not skinny...Nice....
But the younger generation JN's have been putting on some weight...You never see too many of the older one's being obese...
OssanULTRA
PETA members go beyond Liberals. http://www.petakillsanimals.com/
teaabe
she needs to gain some weight. do all j-girls have to be skinny??
runner3
I don't see any fur any where, nice!
Nessie
At least she's holding the sign right-side-up.
Nessie
There's no "i" in "teamwork," but there sure is "t&a" in "PETA."
ca1ic0cat
I'll cut her some slack. She'd sure have to cut us some slack. Probably a lot of it....
pathat
Ossan: take a look at Aya Sugimoto, circa 1990: Like many of the celebrities we see in the Pic of the Day, she just ain`t natural at all, so I feel little need to cut her slack.
pathat
Ossan-I am talking about all the plastic surgery she has had done. Her face is not the result of the normal aging process. The rest of her body-regardless of what is real and what is not-still looks hot.
rurika
She looks very good for her age but she isn't a vegan or even a vegetarian. Strange choice for a PETA campaign.
OssanULTRA
I'd cut her a break. We all age dude.
pathat
It sure is a shame about her face. She does not even resemble the Aya Sugimoto of her early bikini idol days.
akaguma
I'm sure it has everything to do with her ethics and nothing at all to do with attention-seeking. she seems to have done well judging from all the slavering, mundane drool from this lot of voyeuristic slobs
eresay
Shes 40???? Wow, what a hottie!
cleo
Looks like she isn't really into PETA.
nath
Just ask the teacher walking in the park about the ramifications - so which is hypocrisy? Is it against the law to go naked or wear fur?
WhiteHawk
That does it, I'm not wearing fur! But I'm still wearing my (motorcycle) leathers.
"Viva Japan." Indeed!
Sarge
Triple888: "The human body is truly beautiful"
You haven't seen my body.
"woman is the glory of man"
According to a famous book, the first woman came from the rib of this guy... I dunno...
flammenwerfer
IIRC she divorced her husband because he wasn't stoking the fires enough, the term sexless divorce was coined. One has to ask the question, what was her husband thinking?
norinrad21
Man is the image and glory of God, but woman is the glory of man :p
KitsuneYoukai
If she looks this skinny in this photo this means she is even skinnier in person.
jerseyboy
Looks like my ex-girlfriend -- minus the card of course.
jmarc
too skinny, she should eat a bit more
Zer00
I have not. Somebody please help me :D
GW
ha ha I just put her name into a search engine & after a couple clicks there she is like today minus the card BUT covering her lower regions with a big piece of FUR!!!!
it might have been fake but I doubt it, shes a hypocrite but a very attractive one
OssanULTRA
Is she really into PETA? I think she just likes going naked.
nath
Not many 40 year old Japanese women do look 40. Viva Japan. I adore women, not girls.
Blue_Tiger
She doesn't look 40....
Triple888
The human body is truly beautiful!
beowulf
I am not sure Sugimoto Aya is the right choice for this type of advertisment. I mean I love her and think she is one of the sexiest women alive, but who has not seen her naked?
For me they should use somebody who people would not expect to go naked, for example, any one of the myriad of talento that have an ultra cute, squeaky clean image. If they had done that they would got even moe people talking.
Though I must admit that right now Aya seems to be doing alright on that front, so what do I know?
A
WilliB
She certainly looks better at 40 than any of the other PETA babes will at that age!
nipponreddog
Too old; leave it to the 20's girls...
xample1
I don't know why I didn't succeed in the photography career. Damn. She's 40... I wanna hear her message.
cdninkyoto07
Card size is a little generous. Could have used a business card and it would have covered everything.
Tasslehoff
Thanks ^^!
Anung
Where's a stiff breeze when you need one?
Anomaly_Jr
Oh man - check this out -> http://www.petaasiapacific.com/newsreleasesitem.asp?id=10245 We could have posed as foreign press and taken our own piccies!
nath
I have to say I'd rather fur than go naked.
Sarge
I have a question. Is Aya also a vegetarian?
Sarge
I have two comments.
40 is beautiful.
Taro Fujimoto has a great job.chibaman
This is one click of the mouse I don't regret.
Zer00
Damn it... 10th visit to this page. I'm gonna get caught at work today!!
SleeplessInUeno
Thanks Japan Today!
Xennon
And look at those lips!... The upper set.
She give great ad!
PerdidoEnTokyo
Advertisement of the YEAR! Thanks JT for this one!!
rjdsr
We can only hope.
Spidey
No fur? Unfortunately we can't tell from this shot.
Haha! I was thinking the very same thang! And she's got a nice rack to boot!! Or should I say "bootie!" She was one of those "Japanese Boobie talents" in her younger days.
Down boy!!
S
mechadamuramu
Wow she's going on the list for "Hottest women over 40" for sure! Good Job Girl!
some14some
Bring that placard little down to make this campaign look more realistic.
gogogo
more photos please JT :)
Kwaabish
Yes, if more people would rather be naked.... then MORE FUR!!!
cleo
Good to see a nice-looking lady who doesn't think she looks better draped in tortured dead bodies.
Go Aya!
serindipity
But, can she cook and does her father own a brewery? I'm sure this ad will receive a lot of attention, although I fear the point of the advertising will be replaced by another point.
Xennon
Whatever she is selling I am buying!
SHAZZAZIM!
Mark_McCracken
Japanese women age so gracefully. Aya's great, but not that much different from many (most?) Japanese women in their 40s.
TokyoGas
As the copper said... "Hands up!"
chill
best bum-ist? :D
terebiko
I always liked Aya Sugimoto, she's a very sexy woman.
ronaldk
Have I died and gone to Heaven?
terebiko
I could get used to these kind of ads....
Zer00
O my gawwd!! I knew I should have been a photographer!
northlondon
40 ? Oh, man !
IchyaParadise
We need more PETA activists like this. Protest this way and we will watch...I mean listen.
Altria
No fur? Unfortunately we can't tell from this shot.
DBC
She is not even air brushed yet and she still looks good.
timeon
completely agree with DBC
Dogdog
I rarely comment on this picture section, but this picture is mega nice and kudos go out to JT.
DBC
BOOOONNNNNGGGGG!!!! Dang she is hot for 40.
sabiwabi
Yes, I would also rather you go naked.