Hulu CEO Jason Kilar poses with model Izumi Mori at an event Thursday to launch the online streaming site Hulu.com in Japan. The new service provides access to popular television shows and movies on computers, TV and mobile devices for a monthly fee of 1,480 yen (Hulu is offering a one-month free trial in Japan). Hulu said it chose Japan for its first international expansion because Japan is a major producer of world-class TV and feature films. The company added that Japan is a particularly attractive market for delivering video over the Internet because of its extensive broadband penetration and ubiquitous presence of Internet-connected mobile devices.
Kilar said Hulu is going to adopt not only Hollywood movies but also Asian movies in the future. Mori said: "I'm going to have a great vacation with Hulu and am looking forward to Japanese contents being adopted in the future." As part of the launch, Hulu says it entered an exclusive mobile marketing partnership with NTT DoCoMo.© Japan Today