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KitKat Mail

8 Comments

Japan national rugby union team captain Michael Leitch poses with Japanese idol group "Dish //" at an event launching the start of Nestle's renewed "KitKat Mail" service. The campaign, organised in cooperation with Japan Post, allows people to send encouraging messages, written on KitKat packages, to students preparing for entrance examinations. The renewed version features a 3D hologram kit that, when attached to a smartphone, will play Dish // songs among other features. Leitch encouraged students not to give up, reminding them that continuous efforts will always pay off.

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8 Comments
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A cross-promotional mess. What does this 'idol group' have to do with anything?!

-1 ( +3 / -4 )

Le sighhhh.....

0 ( +1 / -1 )

What the..........................

1 ( +1 / -0 )

What sighclops, crustpunker and GW said.

1 ( +1 / -0 )

Quite a mismatch. A man and four ladyboys?

0 ( +3 / -3 )

What a nice idea! I bet it helps the kids relax a little before the tests. I wish I had had something like this. Good effort!

2 ( +2 / -0 )

This Rugby dude is way too tough for these cats (kittys). Go Rugby!

0 ( +2 / -2 )

rranta - positive thinking

0 ( +0 / -0 )

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