AKB48 singer Tomomi Itano, wearing a sexy animal print costume, walks with a lion in a commercial for Emobile's Pocket Wi-Fi device that connects to the 3G network automatically and works as a Wi-Fi access point and router. In the commercial, Itano says that “Emobile's Pocket Wi-Fi is the king of Wi-Fi," in a reference to the lion being the king of the beasts. See commercial here.
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Newsman
How is this photo and cutline news? How is displaying this photo any different from corporate promotion? Shouldn't this have a border around it with the word "advertisement" written on the border? If anyone can explain to me the news value of running this photo -- and bear in mind that you should think carefully about the words "news value" -- I would be delighted to hear your thoughts.
Mr Sushi
Nice thighs!
Gurukun
Wow! That's beautiful!!...Oh..and Tomomi too.
Ben_Jackinoff
Nice pussy cat.
Mirai Hayashi
I dislike any CM that uses wild animals...maybe this is CG, but it makes no sense and I think they could have done it in a way that makes more sense without the use of wild animals
NinjaDave
Spend less money on using these little girls and other idiots for your commercials and instead lower your charges.
Most on here are sick of AKB48. This is supposed to be a news site not a celeb gossip site.
smartacus
It's quite a funny commercial.
Does anyone know how good these Pocket Wi-Fi devices are?
some14some
as good as AKB48 :) disclaimer.
Okinawamike
Does anyone know how good these Pocket Wi-Fi devices are?
As good as the tower location that supports them.
namabiru4me
doesn't look like she can walk in those shoes from the picture...have not watched the CM
Athletes
The lion is so friendy and not hungry otherwise she was not dare to walk with that big cat.
Ben_Jackinoff
What a great way to start the day! I think it is important to keep completely updated on news about AKB48 and their members. Today, I know they are animal lovers. I can't wait for the next update! I hope it is soon!
papigiulio
wow lot of people got up at the wrong side of the bed this morning. RAWR.
SquidBert
@Mr. Sushi
As a spokesperson for the lions, I can tell you they do not appreciated being objectified like that.
;-)
supermonk7
That's some lousy CGI.
MaboDofuIsSpicy
It is winter time.
Do not get one of those things. Asahi soda machines will soon be projecting free wi-fi
smithinjapan
Waste of money. As for this CM, I feel sorry for the lion.
gogogo
The botox girl is back... she has had so much surgery it's not funny
lrodriguezsosa
kwatt
Any commercials seem to be very cheap, cheesy to use big role of animals such as dog, cat, duck, etc to promote the products. Animal is irrelevant to the product.
Laguna
gogogo, you're not lion.
theResident
She looks great! Helping with my hangover this morning. You lot really make me laugh with your bitterness.
I don't know if the emobile portable wi-fi is any good - bur I do know that the DoCoMo LTE portable wi-fi IS very good, and very quick.
tokyokawasaki
How did they get the lion to walk in front of a green screen :)
Foxie
I think a tiger would have matched her costume better.
lrodriguezsosa
Well, you could always avoid entering posts about AKB48. But the urge must be strong...
Serrano
That's a big cat! And Tomomi looks great!
"have not watched the CM"
Click on the "See commercial here."
Aliasis
Cool, a lion! Oh... and one of those factory made pop girls.
Qaueckernaeck
Gr-r-reat!
whiskeysour
The lion is more cute than the girl, (take note) in her left she is holding a bullwhip ( in america people will protest for animal cruelty for carrying a bullwhip not using it )
Serrano
"The lion is so friendly and not hungry"
The lion is under Tomomi's complete and total control.
And I love how Tomomi's costume exposes her cute bellybutton!
Serrano
I like how the lion roars his approval of the pocket Wi-Fi, and at the end of the CM, completely tamed by Tomomi, sits quietly on the floor.
gogogo
How AKB48 were "made" http://www.youtube.com/watch?v=dSG2xdrVOMA
Mirai Hayashi
except she is wearing leopard skin which also doesn't make sense
MaboDofuIsSpicy
I think they used the program Maya or another one similar. The Lion is actually computer generated.
Ben_Jackinoff
Why would I want to avoid something that I live for and look forward to every day?
RushO'Hannity
can we give thumbs up to photos on this site ?
nath
The lion is a lion, and is accepted at "face" value...
Not so, "Pop" girls. They must be nipped, tucked, and remodeled, to be deemed acceptable merchandise...
Fixing teeth, yes, ok, but what is wrong with the natural looks of these young girls?
Thanks for the link, gogogo.
paulinusa
How do you know thisn't computer generated trickery? The lion could have roaring in an empty room.
paulinusa
As a matter of fact that "bark" could even be fake or doctored.
noirgaijin
Newsman, not that I’m defending JT (I’ve had post removed far more than anyone here) however, this is the “Photo of The Day” and nothing more. It’s not there as news, but as displayed “Photo of the Day.”
anglootaku
Would of been better with a real lion then a cowardly CG lion ^_^
Julian Onyali
But it's from December! Though I suppose these pictures don't have to be recent.
Moderator
The commercial is still showing on TV as well as in major retail outlets. That makes it current.
Nessie
They ain't lion?
Aliasis
Which is more fake? The lion with the CGI, or the girl with the plastic?
ParisTiltin
smartacus, Okinawamike is right. Emobile only seems to have towers set up in major centers, so if you're bound to the kanto or kansai region, you're good but if you go anywhere else you're screwed.
I prefer docomo's because they are accessible over almost all of the country, and the speeds are the same.
brianprager
This photo is typical japanese sexism. It's about the cat.
Pizzaface
Little girls? What little girls?
Lion? What lion? Oh, next to the thighs! Yes, I see it now.
Still can't spot any little girls though...
HansNFranz
Whoever does not see the blatant use of effects (i.e. the lion being doctored into the commercial instead of being on the scene) should really have their eyes checked.
Not only the eyes maybe - their common sense, too.
aeho11
I don't get why her look in this photo is considered sexy. She looks like a little girl wearing bikini....
Ben_Jackinoff
May I suggest an eye exam?
cactusJack
And I thought it was the year of the dragon.
cactusJack
I would like to see her wail with that whip.
fidaruzki
unless the caption says "Lion in ads promo caused stir in so and so shopping mall", I hardly sees this as more than just and ads pic
nath
I like the compu anime
my2sense
Are they suppose to have the same color of hair?
tinky1
Blatant rip off a Lion Bar advert....
herefornow
Refreshing to see that Japanese advertising will always appeal to the lowest common denominator -- usually via some celeb of the moment. And to think people actually get paid to create this stuff.
OssanAmerica
Her fingers are in the way at the end.
Vernie Jefferies
I think the Japanese advertise for the Japanese consumer....not for the complaining Gainjins in this country. Don't hold your breaths because AKB48 will be around for a long time. Whenever you guys outspend the Japanese, maybe they will consider changing their spokespersons. It's a simple business decision.
herefornow
Vernie -- duh, of course they do. But you are just confirming my point -- that Japanese advertising, all too often, appears to be written for teenage boys/men acting like them, with raging hormones. And that showing an under-twenty-five year-old female celebrity, with no connection to the product, in a skimpy outfit is enough to sell something.
Vernie Jefferies
Herefornow....do you think Japan is the only country that advertise that way? Don't be so naive.....The US and other countries been doing the same thing for many years. Japan is just following a trend that worked for other companies. I am not saying that I am agreeing with the tactics, but that just how thing works in this age and time.
Freddy5
I have an emobile wi-fi. Works great and cheaper than NTT.
Fadamor
@Newsman,
I'm guessing you're relatively new to JT. "Photo of the Day" often will show photos that are not much more than advertising - especially if lingerie, legs, and/or cleavage are involved. That's why they put it in the "Photo of the Day section rather than the "National", "Crime", "Sports", "Politics" or "World" news sections. Wakarimashita?