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May the Force be with you


Store staff dressed up as Stormtroopers walk before the launch of a new line of "Star Wars" toys at Loft in Tokyo's Shibuya district on Thursday. New "Star Wars" toys and other merchandise were released in stores across Japan just after midnight local time during a global rollout of the popular products to help promote the new movie which opens in December.

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0 ( +0 / -0 )

Always wanted one of those costumes, but they're like a thousand bucks.

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Star Wars is a marketing machine no one can beat, even without stormtroopers protecting it.

1 ( +1 / -0 )

I'd never suspect Star Wars would become such a huge franchise. The advertising campaign is overwhelming.

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